AFENDS is an alternative fashion and lifestyle brand that started in 2006 in Byron Bay, a city famous as a mecca for Australian hippie culture in the 1970s.
With their motto of "Question Everything," and with their insatiable curiosity and creativity, they have incorporated their everyday lifestyle, which is intertwined with art, music, surf and street, into textiles and are disseminating the "afends way of life" from Byron Bay.
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As part of its eco-friendly campaign, AFENDS has released a collection using hemp entitled "Hemp Revolution."
Hemp was already being cultivated in Egypt 10,000 years ago and was used to make linen.
In Japan, it has been used as clothing since the Asuka period and has been considered a sacred plant since ancient times.
One acre of hemp can produce 300kg of protein, 1,000L of oil, and 30,000kg of fiber, which has great value for use in clothing, medicine, food, etc. Hemp grows quickly and can be used in a chain reaction, requires little effort, and purifies the air and groundwater while improving the soil.Hemp is the plant with the most environmentally significant message on the planet.
Join AFENDS' "HEMP REVOLUTION" to help the fashion industry transition to using more environmentally friendly materials!
Click here to find out more about AFENDS!
Click here to see the closing!
