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Increased warmth! "Extra" Ultra Hot Heat Up Energy Cream now in stock!

The popular "extra" Heat Up Energy Gel Newly upgraded version! Contains chili pepper fruit extract for extra warmth, and hyaluronic acid to keep your skin moisturized. There is no sticky feeling. By making it into a cream, the cool feeling you get when you apply it is warmed up! A great ally in the middle of winter! A warming hot cream that will keep you warm! Body ¥1800 tax included ¥1944 Contents: 150g Long-lasting warming effect! Lasts for 4 hours! A first in the surfing industry! Contains warming ingredient vanillyl butyl! Contains chili pepper fruit extract for even more warmth! Contains hyaluronic acid to keep your skin moist and non-sticky! Highly recommended for cold weather protection! ★Click here to find the ``extra'' Ultra Heat Up Energy Cream! ★We have a wide selection of cold weather gear! Check it out here! ↓ ↓ ↓ ↓ ↓ ↓ ↓

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AM Rider "Hiroki" New Year's Report - LOST SUPER DIABLO Edition

Hello everyone, our physical store has opened in 2017! Also, the store blog provides the latest information on new products and We will update you as soon as possible with great sale information, etc. Thank you for your continued support this year! We have received a New Year's holiday report from AM rider Hiroki, so I will let you know. The last ride of 2016 was at Shirahama Beach in Shizuoka Prefecture! The board used is [ ...LOST 5'4 SUPER DIABLO ] The waves were waist high with long intervals between sets. As the evening approached, the wind weakened and there were plenty of waves to enjoy! Shirahama Beach is very beautiful and the water is crystal clear. It was truly the best round of the year for 2016. thank you very much! That's what he said. [ ...LOST SUPER DIABLO ] is a breeze even in small or rough waves. I highly recommend it! So, this year's wave report from AM rider Hiroki We will keep you updated, so please look forward to it! ★For "...LOST SUPER DIABLO" click here! ★★★LOST 6 Models Only! 30% Off Sale!★★★ ★★★★★★Limited time offer until 1/8 (Sun)! ★★★★★★

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We are constantly receiving new stock of good quality second-hand boards!

We are constantly receiving new stock of good quality second-hand boards! Carefully Selected Pre-Owned LOST 5'8" Sub-Buggy-JP Carbon Wrap Squash Tail with 3 Fins and FCS II Fins First come, first served! The super epoxy EPS board that everyone wants all over the world. LOST's "CARBON WRAP"! What's more, the model is the "SUB-BUGGY-JP," which professional golfer Nishii continues to say is in top condition. This board is so clean you could mistake it for a brand new one that has only been ridden a few times! ★For an explanation of the ``CARBON WRAP'' material, please click here! ★LOST's "SUB-BUGGY-JP" model introduction page can be found here! LOST 5'8" "SUB-BUGGY-JP" CARBON WRAP SQUASH TAIL / 3FINS / FCSll FIN ¥143,000 Condition AB (New price ¥181,440) #SCW1003 5'8" x 19" x 2.25"(173 x 48.3 x 5.7cm) 55~60kg 25.75cl *Points are not awarded for this product. Used LOST 5'9" PUDDLE JUMPER-JP with Polyester Rocket Tail and 5 Fins FCS II Fins #142096 This model is popular around the world as a second board for shortboarders in small waves. A model that meets a wide range of needs, and is a shortboard for longboarders. This is a very popular model for its many uses. New stock boards are quickly sold out. It's a popular model that's going to disappear, and it's flat and stable for paddling and riding, This is a Mayhem classic model with a light movement. This board was used for test rides. It has been stored and managed at Love Surf so it is in very good condition! ★LOST's "PUDDLE JUMPER-JP" model introduction page can be found here! LOST 5'9”『PUDDLE JUMPER-JP』POLYESTER ROCKET TAIL / 5FINS FCS ll FIN ¥98,000 B (New price ¥159,840) #142096 5'9” ​​x 21.75” x 2.63”(175 x 55.2 x 6.7cm) 75~85kg 38.0cl Our physical store will be closed from Thursday, December 29th. Even during the holidays, we will update the information on new boards in stock, so Be sure to check it out!!! ★New stock arriving one after another! Click here for a list of used boards! ★For carefully selected used boards, click here!

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The cutting-edge TRACE GPS set for action sports! Only a few left!

The world's most advanced action sports tracker! Only a few " TRACE " sets left! There's still time for a New Year's surf trip! " TRACE " is a 5cm diameter device that attaches to the tip of a surfboard. Just flip the switch and data collection begins. After you finish surfing, sync with your smartphone or PC. You can check your surfing data in detail. Speed, number of rides, distance ridden, distance paddled. This is possible with products that are already on sale, " TRACE " also includes the number of turns, turn angle, turn roll angle, number of airs, Air time and air altitude can also be recorded as data. Of course, you can also make the data public and compete with your friends. And what's most surprising is that you can see the footage you shot yourself with GoPro. " TRACE " data was added to the riding video taken from the shore. Once linked, the data will be semi-automatically overlaid on the video as text. The moment you make a turn, the video will record how many times the board rotates during that turn. In addition, "NIXON Smartwatch / THE MISSION" Now that it is possible to link the various information during a session, which was previously not possible You can check it at your fingertips! *NIXON TRACE APP (Android Wear only) developed in collaboration with TRACE A download is required. For details, please visit THE MISSION Japan official website Please visit http://www.nixontokyojapan.com/themission/. Price: ¥31,000 (including tax) ¥33,480 → 20% off! ¥26,800 including tax! *As this is a sale item, points will not be awarded. 9 sensors, GPS, waterproof, earthquake-resistant, GoPro automatic editing GPS map, wave count, top speed, calories burned, maximum turns, etc. Many things are analyzed and you can relive the epic session. Set contents: Trace main unit, mounting mount, charging unit, USB charging cable (1 each), 1-year warranty Size and Weight: Height: 0.86in / 22mm Diameter: 1.89in / 48mm Weight: 1.4oz / 39.7g Internal structure: Flash memory holds 50+ sessions, 9-axis IMU (ACC, Gyro, MAG), high-frequency GPS (5-10 Hz), high-precision ceramic antenna, temperature sensor, Bluetooth 2.1 and LE ◆Sports compatibility: surfing, skiing, snowboarding, kitesurfing, windsurfing, mountain biking, SUP racing, SUP surfing, wakeboarding Durability: Waterproof up to 33 feet/10 meters, earthquake resistant, mounted with 3M industrial strength adhesive Battery and power supply: Lithium-ion battery provides approximately 7 hours of battery life. Full charge takes approximately 2 hours. ◆Compatible and Syncing: Trace and sync automatically and seamlessly with your iPhone or Android via Bluetooth. iOS 7.0+, iPhone 4S+, iPad 3+, iPod 5+/Android 4.4.3+ Only a few 20% off " TRACE " sets left! Now is your chance! ★Click here to find the cutting-edge action sports GPS set ``TRACE''!

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Wear it now! Huge sale! Only a few wetsuits left in stock!

We only have a few stock wetsuits left after the price reduction the other day! You still have time for the New Year's holiday! Huge Sale! O'NEILL 3x3mm Light Drysuit [INFERNO SELFIT LIGHTDRY] ML Size O'NEILL 3x3mm Lightweight Drysuit [INFERNO SELFIT LIGHTDRY] A revolutionary new dry suit that's easy to put on and take off by yourself! The Selfit Light Dry Suit is a revolutionary dry suit never before seen. It's easy to put on and take off by yourself, very warm, and doesn't get in the way of your surfing. We pursued the structure of dry suits and developed the ideal self-fit entry system. In areas called dermatome lines (slightly below the chest) where the skin has little elasticity By combining blackout zippers with ACT (anatomical motion tracking cut) technology, Achieves the best fit and athletic performance. The area around the arms in particular is stress-free, making paddling and riding feel effortless. High watertightness is guaranteed through submerged tank testing. Body ¥ 130000 tax included ¥ 140400 30% off! →¥ 98,280 tax included *This item is on sale and points will not be awarded. Color: Black x Dark Gray x Light Gray ♦Size: 『ML』 『Foot size 26cm』 ♦ML size guide: Height 170cm: Weight 66kg: Neck 37cm: Upper chest 92cm: Waist 76cm: Hip 93cm Fabric: 3 x 3 mm Dry suit type ▼Big Sale! O'NEILL 3x2mm Wetsuit [SUPER FREAK ZEN] ML Size O'NEILL 3x2mm Wetsuit [SUPER FREAK ZEN] [SUPER FREAK ZEN] offers amazing value for money while maintaining high quality Limited production model of Japanese standards! - Combines athleticism and fashion. - Made with new ultra-stretch material with incredible elasticity. Price: ¥39,000 (including tax) ¥42,120 (30% off) → ¥29,484 (including tax) *This item is on sale and points will not be awarded. Color: Black x Zigzag Black x Black ♦Size: 『ML』 ♦ML size guide: Height 170cm: Weight 66kg: Neck 37cm: Upper chest 92cm: Waist 76cm: Hip 93cm Fabric: 3x2mm New Ultra Flex ♦Non-zip type ▼Big Sale! "Cyber" 3x2mm Full Suit / 502 / LIMITED / ML-B Size The 3x2mm jersey full suit that I use most throughout the year! Price: ¥34,000 (including tax) ¥36,720 → Great Sale! 20% off ¥29,376 (including tax) *This product is on sale and points will not be awarded. ◆Color: Black ◆Size: 'ML-B' Please refer to the size chart below for size details. Planning and development was done by ToshisMarineProject, and production was done at an affiliated factory. JAPAN-FIT's high-spec ready-made model! It's hard to find this quality at this price! Are you prepared with your cold weather gear, such as gloves, boots, and caps? Pair it with a wetsuit! A wetsuit you can wear right away! Please consider purchasing one soon! ★Big sale! Check out our stock wetsuits here! ★For a list of cold weather gear, click here! *The physical store will be closed from December 29th (Thurs) to January 4th (Wed)*

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LOST Surfboard New Year Sale! 6 models only! 30% off sale! First come, first served!

Starting today!!! The super bargain "LOST" surfboard New Year's sale has begun! LOST 6 models only! 30% off sale! Limited time offer until 1/8 (Sun)! It's all first come, first served! ▼▼Click here for the 6 eligible models▼▼ BEACH BUGGY SUB-SCORCHER ll SUB BUGGY ROUND UP SHORT ROUND II CRAZY POTATO *The physical store will be closed from December 28th to January 4th. Shipments will be processed sequentially from Thursday, January 5th. ▼A high performance board for small to medium rough waves that floats and moves forward even on rough seas! LOST “BEACH BUGGY” POLYESTER/WHITE POLY PRO TAILPATCH SQUASH TAIL/TRI FIN / FCS II ¥145,000 (excluding tax) / ¥156,600 (including tax) → 30% off! ¥109,620 (including tax) #132192 5'11″x 18 7/8″ x 2 5/16″(180 x 47.9 x 5.85 cm) 70~78kg 27.29cl ▼A speed board with excellent take-off performance that can run through small wave flat sections! For those who want to surf quickly and move at high speed even in small waves! LOST『SUB-SCORCHER ll』POLYESTER WHITE POLY PRO TAIL PATCH SQUASH TAIL / 3FIN FCS II ¥145,000 (excluding tax) / ¥156,600 (including tax) → 30% off! ¥109,620 (including tax) #141754 5'9″ x 18.63″ x 2.25 “(175 x 47.3 x 5.7 cm) 63~70kg 26.08cl ▼The outline of the classic SUB-DRIVER has been narrowed to improve mobility, making it good at quick movements. This is a super high performance board! LOST 『SUB-BUGGY』 POLYESTER/WHITE POLY PRO TAIL PATCH SQUASH TAIL/TRI FIN FCS II/ ¥145,000 (excluding tax) / ¥156,600 (including tax) → 30% off! ¥109,620 (including tax) #141829 5'9″ x 18.5″ x 2.25″(175 x 47.0 x 5.7 cm) 60~70kg 25.70cl #141826 5'9″ x 18.5″ x 2.18″(175 x 47.0 x 5.55 cm) 55-65kg 24.98cl ▼A 5-fin model for large waves, one size fits all for the average Japanese surfer! You can safely and comfortably ride big waves such as those during overseas trips or typhoons! - A different design from the US model, tailored to Japanese body types - The paddle moves easily even in large, rough waves, allowing for easy and safe takeoff. ・For intermediate and advanced riders who are starting to lose their strength. Recommended for head to double size riders. LOST『ROUND-UP』POLYESTER/WHITE POLY PRO TAIL PATCH ROUND PIN TAIL /5 FIN FCS II Price: ¥155,000 (including tax) ¥167,400 → 30% off! ¥117,180 (including tax) #141703 6'0″ x 19.25″ x 2.18 “(183 x 48.9 x 5.55 cm) 55-65kg 27.69cl #141705 6'1″ x 19.38″ x 2.25 “(185 x 49.2 x 5.7 cm) 60~70kg 29.03cl #141708 6'3″ x 19.75″ x 2.38 “(191 x 50.1 x 6.0 cm) 70~80kg 31.74cl ▼Further details have been tuned and updated for Japan! The ultimate small wave surfer that can be ridden in small to medium wave competitions! A super high performance, highly popular model! -Designed to suit Japanese body types and wave conditions. - The new point nose allows for tighter and lighter up and down movement, allowing for faster paddle advancement and easier takeoff. LOST『SHORT ROUND ll』POLYESTER/WHITE POLY PRO TAILPATCH SINGLE WING SQUASH TAIL/5 FIN FCS II ¥155,000 (excluding tax) / ¥167,400 (including tax) → 30% off! ¥117,180 (including tax) "SHORT ROUND ll" POLYESTER / WHITE POLY PRO TAILPATCH #141619 5'4″ x 19.63″ x 2.31 “(163 x 49.8 x 5.85 cm) 58-66kg 27.46cl #141819 5'5″ x 19.75″ x 2.38 “(165 x 50.2 x 6.0 cm) 60~72kg 28.53cl #141482 5'8″ x 20.13″ x 2.56″ (173 x 51.1 x 6.4cm) 73~83kg 32.88cl ▼ Beautiful airbrushes are also 30% off , making them a great bargain! "SHORT ROUND ll" airbrush Price: ¥175,000 (tax included) ¥189,000 → 30% off! ¥132,300 (tax included) #141554 5'4″ x 19.63″ x 2.31″(163 x 49.8 x 5.85 cm) 58-66kg 27.41cl #141555 5'4″ x 19.63″ x 2.31″(163 x 49.8 x 5.85 cm) 58-66kg 27.41cl #141560 5'7″ x 20″ x 2.5″(170 x 50.8 x 6.35 cm) 70~80kg 31.43cl #141561 5'7″ x 20″ x 2.5″(170 x 50.8 x 6.35 cm) 70~80kg 31.43cl #141562 5'8″ x 20.13″ x 2.56″(173 x 51.1 x 6.4 cm) 73~83kg 32.88cl ▼The most cunning potato model in history, disguised as Short Round! A hybrid model of two hit models, "LAYZ POTATO" and "SHORT ROUND"! ・High performance that blends the best of two models ・Pointed nose style makes it easy to ride and light - The paddle moves quickly and you can take off easily. For intermediate and advanced riders. Recommended for knee and waist to head oversized riders. LOST “CRAZY POTATO” POLYESTER/ WHITE POLY PRO TAIL PATCH DBL WING SQUASH TAIL / 5FINS / FCS ll FIN Price: ¥155,000 (tax included) ¥167,400 → 30% off! ¥117,180 (tax included) #141659 5'5″ x 19.50″ x 2.18 “(165 x 49.8 x 5.55 cm) 45-55kg 25.97cl #141660 5'5″ x 19.50″ x 2.21 “(165 x 49.8 x 5.55 cm) 45-55kg 25.47cl #141485 5'6″ x 19.63″ x 2.25 “(168 x 49.8 x 5.7 cm) 47~57kg 27.42cl #141630 5'7″ x 19.75″ x 2.31 “(170 x 50.1 x 5.85 cm) 50-60kg 28.90cl #141497 5'8″ x 19.88″ x 2.38 “(173 x 50.5 x 6.0 cm) 55-65kg 30.33cl ▼Airbrushes are also 30% off , making them a great bargain! "CRAZY POTATO" airbrush Price: ¥175,000 (tax included) ¥189,000 → 30% off! ¥132,300 (tax included) #141544 5'6″ x 19.63″ x 2.25 “(168 x 49.8 x 5.7 cm) 47~57kg 27.42cl #141545 5'6″ x 19.63″ x 2.25 “(168 x 49.8 x 5.7 cm) 47~57kg 27.42cl #141549 5'8″ x 19.88″ x 2.38 “(173 x 50.5 x 6.0 cm) 55-65kg 30.33cl #132228 5'6″ x 19.75″ x 2.41″ (168 x 50.1 x 6.00cm) 48~58kg 28.75cl It's all first come, first served!!! This is your chance to get a brand new LOST board at a great price! Don't miss out on this opportunity! ★LOST "6 Models Limited" New Year's Sale >>Click here

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Great deals on "New Sale Boards" arriving one after another!

Great deals on " New Sale Boards " are arriving one after another! Easy surfboard's most popular model PLACEBO "CONQUEST EL-DIABLO" FLEXLITE-BOOST in 4 sizes We have new items in stock for sale, so we'd like to introduce them to you! Devilish take-off and maneuverability "CONQUEST EL-DIABLO" FLEXLITE-BOOST now available on sale! *There are some very small, inconspicuous scratches that occurred during transportation and display. Offered at a great price. Its take-off performance and maneuverability have been refined to surpass those of the Tablet II, creating a sharp image! - Equipped with duck dive grab, it's easy to catch dolphins. For beginners and intermediate riders. Knee to overhead sizes recommended. ¥118,000 tax included (New price ¥149040 tax included) FCSII 5-fin specification (fins sold separately) New Sale: Placebo 5'8" Conquest El-Diablo with Flexlite-Boost FCSll 5 Fins 5' 8" x 19.75" x 2.38" (173 x 50.1 x 6.0 cm) Beginner ~55kg Intermediate 55~60kg Advanced 60~65kg 29.3cl New Sale: Placebo 5'9" Conquest El-Diablo with Flexlite-Boost FCSll 5 Fins 5' 9" x 19.88" x 2.44" (175 x 50.5 x 6.2 cm) Beginner ~58kg Intermediate 58~63kg Advanced 64~68kg 30.8cl New Sale: Placebo 6'2" Conquest El-Diablo with Flexlite-Boost FCSll 5 Fins 6' 2” x 20.63” x 2.75” (188 x 52.4 x 7.0 cm) Beginner ~72kg Intermediate 72~77kg Advanced 78~83kg 38.0cl New Sale: Placebo 6'3" Conquest El-Diablo with Flexlite-Boost FCSll 5 Fins 6' 3” x 20.75” x 2.83” (191 x 52.7 x 7.2 cm) Beginner ~78kg Intermediate 78~84kg Advanced 84~90kg 41.6cl There are also new, unused boards on sale at great prices. We have everything you need, so be sure to check it out! ★Click here for a list of new sale boards!

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Custom fit with new silicone material! "Patty Buddies" is back in stock!

Made with high-quality materials developed by an American otolaryngologist. New silicone material blocks out both sound and water " PUTTY BUDDIES earplugs " are back in stock! Custom fit for a perfect fit to anyone's ear canal It has a high level of sealing and is comfortable to wear for long periods of time. Made of flexible material, so anyone can use it easily You can tear it to the size you like and use it! The smooth surface means there is no friction when putting it on or taking it off. It does not hurt the skin or cause pain. It floats on water and has vibrant colors, Even if you drop it in the water, you'll find it right away! Body ¥1000 Tax included ¥1080 [Contents] Main unit: 3 pairs / with dedicated case ◆People who want to protect their ears from water and wind Developed for those who have had eardrum surgery, it keeps out water. It is a favorite among many surfers and swimmers. ◆ Sound insulation can be adjusted by changing the wearing method If you wear it shallowly, you can hear sounds from outside and still be able to hear external sounds well. Wearing them a little shallower will improve sound insulation. In addition to the "PUTTY BUDDIES" we introduced, There are a variety of options available, so you can choose according to your preference. Highly recommended for preventing surfer's ear! ★Click here to find out about "PUTTY BUDDIES"! ★For other earplugs, please click here!

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AM Rider "Hiroki" Weekend Report ~LOST SUPER DIABLO Edition~

Hello everyone. This is Yumi, a staff member. We have received the final weekend report of the year from AM rider Hiroki, so We will let you know! Sunday. Chiba Minami OP point. The size is thigh to waist set belly. The wind is light offshore. The waves were few and thick, making it difficult to form shoulders. The board used is [ ...LOST 5'4 SUPER DIABLO ] On this day, I met with Luvsurf official photographer Uehara-san. We met up and went to the beach. Even with weak waves, the board will start to move out of the swell. I realized that taking off was really easy, and the board moved effortlessly once I got on! The volume is large enough for longboarders to switch to. You can even nose ride! NKG, who surfed with me, He was riding PLACEBO's popular model [ GOBLIN 5'4 ]. NKG also experienced some small wave conditions on the weekends. He rides this board all the time. He said, "GOBLIN is just so easy!" It was a crowded weekend with small waves. It was a fun round! Also, Uehara-san, who was photographed on the beach early in the morning, thank you very much! We will be bringing you another weekend report next year. thank you! That's what he said. [ ...LOST SUPER DIABLO ] and [ GOBLIN ] are both masterpieces of "FISHQUEST2" This is a Japan-exclusive model developed to exceed all performance standards. The point nose and wing squash tail make it easy to win even in small or rough waves. [ ...LOST SUPER DIABLO ] with a smooth ride The point nose and split tail make it easy to ride in small or rough waves. Quick Turn [ GOBLIN ] Highly recommended as a second board for DIABLO users! Well then, see you next year for the wave report from AM rider Hiroki! We will keep you updated, so please look forward to it! ★For "...LOST SUPER DIABLO" click here! ★Click here to find out about 'PLACEBO GOBLIN'!

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