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Perfect for surfing on land! The explosively popular "RIP SURF" is back in stock!

This is an explosively popular item that has been in stock since it arrived. "RIP SURF" Rip Surf is back in stock! It's a popular training item that sells out immediately every time. This time, we are restocking in limited quantities. Lip surf is recommended for land training for surfing, The surface is uneven, making it less slippery, It also has traction pads like those found on real surfboards. Patented integrated twist mechanism, Inclined casters with high-performance urethane wheels There are many things we care about, It's lightweight and easy to carry, and the size doesn't get in the way, Many people choose it as a gift for their children! It's great to see children naturally develop a sense of balance while playing. The best way to practice surfing is with lip surfing! Fun for everyone from children to adults! *This time, we will be stocking limited quantities. If you're interested, please come early! ★'RIP SURF' Rip Surf ¥11,000 Free shipping! For more details, click here! ▼ ▼ ▼ Today is the last day! ▼ ▼ ▼ Don't miss out on the great deals at our wetsuit custom order fair! 10% order fee is free! Plus, it comes with a nice gift! ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Love Surf Store Instagram has started! ⇒ @luvsurf_japanPlease follow us. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★

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The highly popular "PLACEBO" model has arrived!

We apologize for the long wait! The popular PLACEBO model is now available in all sizes! The basic Flexlite technology has evolved, making it a surfboard that The three appealing features of design, performance, and durability have been further enhanced. “PLACEBO” FLEXLITE-HYPER ! We have received many pre-orders before the product arrives. Some sizes are already in stock There are only a few models left, so don't miss out! ◆『GOBLIN』FLEXLITE-HYPER FCS ll 5FIN ■Features of PLACEBO's "GOBLIN" -Super buoyancy for quick takeoff! -The pointed nose makes paddling and dolphin boarding easy! ・It has volume, but moves sharply vertically ・Safe even in shallow waves. For beginners to intermediates. Knee to overhead size recommended. ★Click here to visit the PLACEBO "GOBLIN" model introduction page! ¥138,000 (excluding tax) / ¥149,040 (including tax) FCS II 5-fin specification (fins sold separately) ▼PLACEBO "GOBLIN" size lineup 5′ 4″ x 20.13″ x 2.57″ (163 x 51.1 x 6.5 cm) 50-65kg 32.0 cl 5' 6″ x 20.38″ x 2.68″ (168 x 51.8 x 6.8 cm) 60-75kg 35.0 cl 5' 8″ x 20.63″ x 2.88″ (173 x 52.4 x 7.2 cm) 70-85kg 39.0 cl 5'10″ x 20.88″ x 2.94″ (178 x 53.0 x 7.5 cm) 80-95kg 43. 0cl ◆『EL-DIABLO PLUS』FLEXLITE-HYPER FCS ll 5FIN ■ Features of PLACEBO "DIABLO-PLUS" - Recommended for weekend surfers and those over 40. - Paddle and take-off performance has been further improved from the previous model. -Improved control allows for more freedom of movement and faster running. - Comes with a dolphin grab rail for easy dolphin use. ・For beginners to advanced users. ・Knee to overhead size recommended. ★Click here to visit the PLACEBO "EL-DIABLO PLUS" model introduction page! ¥138,000 (excluding tax) / ¥149,040 (including tax) FCS II 5-fin specification (fins sold separately) ▼PLACEBO 『EL-DIABLO』size lineup 5'8″ × 19.75″ × 2.38″ (173 × 50.1 × 6.0cm) 55~65kg 29.01cl 5'10" × 20.00" × 2.50" (178 × 50.8 × 6.35cm) 60-72kg 31.5cl 6'0″ × 20.38″ × 2.62″ (183 × 51.8 × 6.65cm) 68~78kg 34.5cl 6'2″ × 20.63″ × 2.75″ (188 × 52.4 × 7.0cm) 72~83kg 38.0cl If you've been eyeing this, don't miss out on this arrival! ★Click here for PLACEBO's "GOBLIN" FLEXLITE-HYPER! ★Click here for PLACEBO's "EL-DIABLO" FLEXLITE-HYPER! ▼ ▼ ▼ ▼ ▼ ▼ Until tomorrow ▼ ▼ ▼ ▼ ▼ ▼ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Love Surf Store Instagram has started! ⇒ @luvsurf_japanPlease follow us. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★

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Only 3 days left! Our great value wetsuit order fair ends on Sunday, July 23rd!

"Wetsuit Order Fair" with two special benefits Only 3 days left! Don't miss out as it ends on Sunday, July 23rd! If you take advantage of this opportunity to order wet items, you will save a lot of money. Everyone, please feel free to use it! ★Benefit 1★ The 10% ordering fee that is normally charged when ordering a wetsuit is waived! ★Benefit 2★ Order a wetsuit with a base price of 30,000 yen or more ・Wetsuit hanger (Choose your favorite color) ・Wetsuit shampoo ・Wetsuit softener You will receive the above three wonderful gifts! (Total value of approximately 5,700 yen) To make your wetsuit last longer, we'll give you some essential maintenance items as a gift! ▼You can choose from these four wetsuit manufacturers. "ANCHOR," "Cyber," "O'Neill," and "BE WET" Among the many models available, we would like to introduce some of Love Surf's recommended models. -------------------------------------- ▼'ANCHOR' wetsuit They also produce wetsuits for team riders of international surf brands such as OAKLEY and REEF. With the technology of Japan's top wetsuit manufacturer "Cyber", The Love Surf design team will select the cutting design and materials, A highly durable, high-end design wetsuit brand that has been tested and developed. Made by Cyber ​​wet suits. Brand name: ANCHOR. ▼ANCHOR “JIEI” A back zip model that resembles an adult wetsuit. The sleeve line is simple yet makes a striking accent. You can choose a color jersey for the lower body. Full suit 3×2mm Price: ¥69,000 + tax Seagull 3×2mm Price: ¥66,000 + tax L/S spring 3 x 2mm Price: ¥56,000 + tax S/S spring 3 x 2mm Price: ¥53,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included In addition, it comes with a reliable service called "ANCHOR CARE." This Anchor Care comes with free maintenance (for peeling and fraying) within six months of purchase. (There will be a fee for fabric replacement) -------------------------------------- ▼『Cyber』Wetsuit “ZEST” By attaching the zipper diagonally to the chest part, stress on forward and backward movement is eliminated! It uses a ZIP system that allows for ease of movement. The number of panels on the lower body is reduced as much as possible. It is designed for PRP, combining athletic performance with waterproofness by minimizing stitching. ▼3x3mm: Price: ¥77,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included ▼3x2mm: Price: ¥74,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included ▼3x2mm: Price ¥64,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included ▼3x2mm: Price ¥61,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included ▼"BOS" LONG JHON/Long John Long johns are also effective against jellyfish in midsummer, and many people are looking for them. It can be paired with a jacket, so you can wear it until autumn. FL 2×2mm Price: ¥49,000 + tax SL 2×2mm Price: ¥46,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included ▼This is an example of a setup with the “BOS” active jacket. Active Jacket 2x2mm: Price: 33,000 yen + tax Long John 2 x 2mm: Price: ¥49,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included ▼'Cyber' wetsuit "ZEST" JACKET & VEST Ultra stretch light material "LUFTEX" used throughout the body These jackets and vests are as close to stress-free as possible. Long Sleeve Jacket 2x2mm Price: ¥35,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included Short Sleeve Jacket 2x2mm Price: ¥33,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included VEST 2×2mm Price: ¥26,000 + tax Benefit 1: 10% free order fee -------------------------------------- ▼『O'Neill』wetsuit Although it is a popular back zip model, The Psycho Zen Zip model offers the best balance of warmth, mobility, and comfort. This is an excellent product that minimizes water intrusion and expels any water that does get in through the drain hole. Full suit 3×2mm Price: ¥83,000 + tax Seagull 3×2mm Price: ¥78,000 + tax L/S spring 3 x 2mm Price: ¥68,000 + tax S/S spring 3 x 2mm Price: ¥59,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included Classic design yet equipped with the latest technology This is a neo-classical original series. This season, we are collaborating with ALIVE Masato Yukawa, who matches the alternative style. Collaboration printed jersey released! Full suit 3 x 2mm Price: ¥78,000 + tax L/S spring 3 x 2mm Price: ¥63,000 + tax L/S spring FF 3×2mm Price: ¥63,000 + tax Long John 3mm Price: ¥57,000 + tax Short John 2mm Price: ¥38,000 + tax L/S Jacket 2mm Price: ¥39,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included -------------------------------------- ▼'BE WET' wetsuit FREE SHOULDER/Free shoulder exclusive model This is the 2017 SS flagship model equipped with a newly developed free shoulder system. Come experience the incredible ease of attachment and detachment and stress-free mobility you've never experienced before! ↓This is a price example for the highest quality "RE" material. 3x3 full suit base price ¥96,000+tax 3×3 Seagull Price: ¥87,000 + tax 3x2 long spring base price ¥79,000 + tax 3x2 spring base price ¥69,000 + tax Benefit 1: 10% free order fee Bonus 2: 3 gifts included The diagonally placed stretch zipper stretches up to 100%. It minimizes stress when paddling or waiting for waves. It is incredibly easy to put on and take off, providing ultimate relaxation. -------------------------------------- We have introduced recommended models from each manufacturer, There are other models to choose from. We have catalogs from each manufacturer available at Love Surf stores. Please be sure to check it out. Only 3 days left until the end! If you're thinking about ordering a wetsuit, don't miss this opportunity! If you have any questions, please feel free to contact us. For inquiries, please call 03-3732-5532 or use this inquiry form ! ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Love Surf Store Instagram has started! ⇒ @luvsurf_japanPlease follow us. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★

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"The reality of surfers' eyes" and "The pitfalls of UV protection"

The season from May to autumn is the strongest in the year, Everyone, are you fully prepared to protect yourself from UV rays? This is something you should think about seriously, especially now when the sun is so strong. Pinguecula is a name that I have not heard much about. However, it was previously featured prominently on a TV information program. So here are some shocking numbers... "92% of surfers suffer from this condition." This is a surprising number. I was scared for a moment... What is a pinguecula? It is a whitish-yellow protrusion that forms on the border between the white of the eye (conjunctiva) and the black of the eye (cornea), or more precisely, on the white of the eye, and is said to be more commonly seen on the nasal side. (Image: Taken from the website of the University of Ophthalmology and Keio University School of Medicine Graduates) We often hear about pinguecula, which are white areas that swell and extend towards the black eye, but research has shown that pinguecula is also common among surfers. Unlike pterygium, it does not spread to the black eye, but it is thought to be caused by chronic irritation or sunlight, and if it gets worse, surgery may be necessary. ▼Why is it so common among surfers? Reflection, direct light, and scattering are said to be the main causes. This is due to reflection from the water surface, direct sunlight, and light scattering by particles in the atmosphere. Surfers are exposed to this amount of UV rays without even realizing it. (Image: Quoted from the Japan Meteorological Agency's ultraviolet observation results) So what's the best preventative measure? To avoid UV rays, wear a wide-brimmed hat and sunglasses when going outside, and install UV-blocking filters on windows indoors. -By the way, why do so many foreigners wear sunglasses? This seems to be related to eye color. Foreigners with light-colored eyes are more likely to get keratitis. That's why foreigners often wear sunglasses. Japanese eyes are a little stronger than those of foreigners, but they are basically the same. There are many Japanese people with light-colored eyes. I think the fact that wearing sunglasses makes you look bad, a Japanese tendency that doesn't exist overseas, has played a significant role in their popularity. There are many bus drivers who always wear sunglasses. It seems that many places in Japan prohibit sunglasses as part of their work, but it's something we should all follow. In fact, wearing sunglasses is one of the preventive measures that you should get into the habit of not only when traveling abroad, but also in Japan. Wear sunglasses to protect yourself from UV rays, even when driving to the beach! Another thing that surprised me was the misconception about sunscreen cream. ▼Big mistakes when protecting against UV rays!? Many people think that sunscreen cream alone is enough to protect them from UV rays, but Actually, there's a catch here... A common mistake is (1) Not taking measures against UV rays when going outside for a short time or when indoors (2) I think applying sunscreen is enough protection. ▼Why is it wrong? (1) The ultraviolet rays that shine down on us all year round damage our skin little by little every day. This accumulation will eventually lead to spots and wrinkles. It means that you need to make an effort every day not to "save money." Regarding (2), it seems that many people overestimate the effectiveness of sunscreen and end up sunburned without even realizing it. Products with a high SPF, which indicates the effectiveness of UV protection, give a sense of security. However, this number represents the UV protection effect when 2 milligrams are applied to 1 square centimeter of skin. The amount applied to the entire face is about the amount of a 500 yen coin. Therefore, it is necessary to apply the cream frequently and frequently, and also to the hands and feet in addition to the face. Considering the above ▼ In the "season of strong UV rays" Love Surf recommends this perfect UV protection method! ▼ 1. A wide-brimmed hat → Use it on land or in the sea! "TAVARUA" surf hat We also have the LOST CAP, which is light and comfortable to wear. (This is recommended for everyday use) 2. If you're going to wear sunglasses , you want to choose something stylish! →So we recommend an eyewear brand that is recommended by all kinds of extreme enthusiasts! 『FILTRATE』EYEWEAR 3. Sunscreen cream → For everyday use, use organic cream made from natural ingredients SALT & STONE SPF 30 PREMIUM SUNSCREEN LOTION (Tube) → Stick type that is hard to fall off and provides solid protection in the ocean We recommend the professional-grade Super UV Cut. BRISA MARINA EX UV Stick (Roll) SPF50+, PA++++ Finally, a note on the proportion of UV rays depending on the weather... Sunny is 100 ・Sunny 100 ・Sunny with occasional clouds 80 ・Cloudy 60 In fact, UV rays are quite strong even on cloudy days. Don't let your guard down, and keep surfing fun and comfortable, not just in the ocean. From now on, it's important to take measures against UV rays on a daily basis. ★Click here to see the ``Sunscreen'' section! ★Click here to see the ``Sunglasses'' corner!

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The super popular LOST "RNF-REDUX" Carbon Wrap is back in stock in all sizes!

Sorry for the wait! Super popular model LOST "RNF-REDUX" CARBON WRAP , All sizes are back in stock! 2017 Pro Nishii's "Recommended" Model LOST 『RNF-REDUX』 CARBON WRAP Because it is a masterpiece among LOST masterpieces, You can't be a "LOST rider" without riding the RNF, it's a must-have model. This is a very popular model that has been flooded with reservations! ▼This is the lineup of sizes available. 5'5” x 19.25” x 2.27” (165 x 48.8 x 5.76 cm) Intermediate 53-58kg Advanced 58-63kg 27.0cl 5'6” x 19.50” x 2.32” (168 x 49.5 x 5.9 cm) Intermediate 60-65kg Advanced 65-70kg 28.5cl 5'7” x 19.75” x 2.38” (170 x 50.1 x 6.0 cm) Intermediate 63-67kg Advanced 67-73kg 30.0cl 5'8" x 20.00" x 2.44" (173 x 50.8 x 6.2cm) Intermediate 65-70kg Advanced 70-75kg 31.5cl 5'9” x 20.25”x 2.52” (175 x 51.4 x 6.4 cm) Intermediate 68-73kg Advanced 73-78kg 33.5cl 5'10”x 20.50” x 2.56” (178 x 52.0 x 6.5 cm) Intermediate 70-75kg Advanced 75-80kg 35.0cl The best fin for the RNF-REDUX CARBON WRAP is >>We've introduced it on this blog ! Please consider purchasing soon before it sells out! ★LOST "RNF-REDUX" model introduction page can be found here! ★For an explanation of the "CARBON WRAP" material, click here. ★Check out this video too!!! ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Love Surf Store Instagram has started! ⇒ @luvsurf_japanPlease follow us. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Great value wetsuit order fair Until 7/23 (Sun)! Don't miss it!

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New "BANKS" T-shirts have arrived!

A very popular item that you'll want to have this summer. " BANKS " T-shirts are now in stock! Let me introduce it to you right away! ▼『BANKS』STAPLE TEE / LODEN GREEN / ¥6,264 (tax included) A plain T-shirt with a faded color! It's a simple piece that can be worn in many different ways! ◆Color: LODEN GREEN ◆Material: 100% ORGANIC COTTON ◆Size: 『M』 ◆M size: Length 67cm / Shoulder width 43cm / Width 48.5cm / Sleeve length 20.5cm ▼『BANKS』FLAG TEE SHIRT / tax included ¥4,860 The flag logo design is simple and striking. This model is a classic so you can't miss it! ◆Color: DIRTY BLACK ◆Material: 100% ORGANIC COTTON ◆Size: 『M』 ◆M size: Length 67cm / Shoulder width 43cm / Width 48.5cm / Sleeve length 20.5cm ▼『BANKS』SRI LANKA TEE/ OFF WHITE / Price including tax: ¥6,264 Made of soft fabric, open the buttons It's also good to wear it with a casual look. ◆Color: OFF WHITE ◆Material: 100% ORGANIC COTTON ◆Size: 『M』 ◆M size: Length 67cm / Shoulder width 43cm / Width 48.5cm / Sleeve length 20.5cm You can never have too many T-shirts during the summer. "BANKS" made with high-quality organic cotton I recommend the T-shirt! ★Click here to find the new ``BANKS'' T-shirts! ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Love Surf Store Instagram has started! ⇒ @luvsurf_japanPlease follow us. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★

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The popular design is back in stock! All types of "BEECH" towels are available!

" BEECH " towels from Southern California The most popular designs are back in stock and available in all varieties! If you already have a BEECH towel, This item is very popular with both men and women, and is often chosen as the second choice! With its sophisticated design, it not only functions as a towel, Many people use " BEECH " for interior decoration and blankets. It is also treated with deodorizing and antibacterial processes, which are environmentally friendly. It's well thought out, so it's extremely functional! Drying in the sun, lying down, Of course, you can also use it when surfing and in a variety of other situations. In addition, it comes in a triangle-shaped box, This is a recommended product that would also make a great gift. Don't miss out on the restock of " BEECH " TOWEL! ★'BEECH' TOWEL ¥6372 is available >>>here! ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Love Surf Store Instagram has started! ⇒ @luvsurf_japanPlease follow us. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★

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The evolved version of the PUDDLE-JUMPER-JP! The LOST "PUDDLE FISH-JP" stockboard is now in stock!

An easy model with a reverse tail that is easy to control! The rocker is lower than the US model, and the concave is deeper. A Japan model with the addition of a dolphin grab! LOST 『PUDDLE FISH-JP』 POLYESTER / R-2C / 5FINS /FCS ll Stock boards have arrived! ■ Features of PUDDLE FISH-JP - Enjoy wide and stable riding ・Excellent initial speed in slow, fast waves ・For beginners, intermediate to advanced level. ・Knee to head size recommended. LOST “PUDDLE FISH-JP” POLYESTER Reverse Swallow Tail / R-2Channels / 5FINS /FCS ll Body ¥160,000 Tax included ¥172,800 ★LOST "PUDDLE FISH-JP" model introduction page >>here ▼Available size lineup #159163 5'4″x 20.25″x 2.32″(163 × 51.4 × 5.9cm) Intermediate 55-60kg Advanced 60-65kg 28.5cl #159164 5'5″x 20.5″x 2.38″(165 × 52 × 6.0cm) Intermediate 60-65kg Advanced 65-70kg 30.0cl #159165 5'6″x 20.75″x 2.4″(168 × 52.7 × 6.1cm) Intermediate 63-67kg Advanced 67-70kg 31.0cl #159166 5'7″x 21″x 2.44″(170 × 53.3 × 6.2cm) Intermediate 65-70kg Advanced 70-75kg 32.5cl #159167 5'8″x 21.25″x 2.53″(173 × 53.9 × 6.4cm) Intermediate 70-75kg Advanced 75-80kg 34.62cl #159168 5'9″x 21.5″x 2.56″(175 × 54.6 × 6.5cm) Intermediate 75-80kg Advanced 80-85kg 36.0cl #159169 5'10″x 21.75″x 2.63″(178 × 55.2 × 6.7cm) Intermediate 80-85kg Advanced 85-90kg 38.0cl ▼Please also check out MAYHEM's explanatory video! Stock boards from both LOST and PLACEBO are arriving one after another! Don't miss out on the latest news! ★LOST's "PUDDLE FISH-JP" is available >>>here! ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Love Surf Store Instagram has started! ⇒ @luvsurf_japanPlease follow us. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★

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The leash cord "CROW HALEY" chosen by serious surfers is back in stock!

The popular "CROW HALEY" leash is back in stock! The CROW HALEY Surf Leash has a cool look. Since 1979 in San Diego, Southern California We are committed to MADE IN USA (Made in the USA), Each piece is hand-made and of high quality. Even in California, they are so thorough that they are only selling at select core stores. This is a professional leash cord that is flexible and tangle-free. Last year, US SURFER magazine featured "5 Five American Made Brands" on their website. It's a brand that has been chosen as one of the best and is one to keep an eye on! COMP DOUBLE SWIVEL Color: Black ONLY Body ¥3900 Tax included ¥4212 Regular Double Swivel Color: Black ONLY Body ¥4200 Tax included ¥4436 *Each key pocket is included. It is also popular among people in Japan who believe in authenticity. Highly recommended for those who are particular about their food! ★CROW HALEY Surf Leash [COMP 6'] MADE IN USA is available >>>here! ★Click here to find the ``CROW HALEY'' Surf Leash [REGULAR 6'] MADE IN USA! ★For other leash cords, please click here! ▼ ▼ ▼ ▼ ▼ Until July 23rd (Sun) ▼ ▼ ▼ ▼ ▼

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