Skip to content

Blog

A must-have for professionals! Introducing the new product "SUMMER COOL" from "FU WAX"!

New products from "FU WAX"! "SUMMER COOL" 900 yen (tax included) 972 yen "Softest from top to bottom" ◆ "COLD" Midwinter (Water temperature: up to 13°C) Gloves and head cap ◆『COOL』Winter (Water temperature 13~18℃) Boots, Semi-dry ◆『SUMMER COOL』Spring/Autumn (Water temperature 17~21℃) 5~3mm full suit ◆ "WARM" Summer (water temperature 20-25℃) Seagull, Spring ◆ "TROPICAL" Midsummer (water temperature 24℃ and above) Tupperware, trunks ◆『BASE』All-season primer (can be used in all water temperatures) ▼NEW! "SUMMER COOL" "FU WAX" was researched and developed by FUAD in response to feedback from team riders and FU WAXERS (heavy users) who wanted something with an intermediate hardness, as COOL is soft and WARM is hard, which was a difference in hardness between the two. It can be used mainly in two seasons, spring and autumn, when the water temperature is between COOL and WARM. In addition, WARM is suitable for summer mornings and evenings when the outside air and water temperatures are low and the paint is hard and difficult to apply. It is also effective when there is a difference between the outside air temperature and the water temperature, such as when the wind blows in the summer and the water temperature drops. It is designed for situations where it is soft in COOL and hard in WARM. With the introduction of this "SUMMER COOL" it is now possible to respond to even more precise water temperatures, It provides the strongest 3D grip for professionals!!! As the number of stocks is limited, Be sure to pick up some new products for the upcoming season! http://www.luvsurf.co.jp/store/11847/ You can purchase it here!

Learn more

Must-see! The new LOST "SUB-DRIVER" model in new POLY specifications has arrived!

Must see! LOST " SUB-DRIVER " model! New POLY specifications now in stock! LOST " SUB-DRIVER " POLYESTER Carbon Tail Patch + Fuse Carbon Bottom High performance surfing board for small waves and beach breaks! The nose and tail of the " DRIVER " model have been cut by about 1 inch and the outline has been redrawn to create a wide and low model. ・For those looking for a super high performance board for small waves! ・Spiral VEE increases lift speed ・" BRO Dimension" has buoyancy and is easy to ride for general level. ・For intermediate and above level learners. ・Recommended for knee to head size. 『 SUB-DRIVER 』Model Explanation Since its release, the SUB-DRIVER has been the most successful competition board for WQS competitors. Competitors around the world request the SUB-DRIVER as their quiver (weapon) for the diverse and unpredictable waves of the WQS (World Qualifying Series). The first development was for Kolohe Andino in 2010. In 2011, Kolohe rode the SUB-DRIVER model during the WCT qualifying season, winning all five WQS events on the SUB-DRIVER model. In 2011, Mick Fanning noticed. It's now a famous story that Kolohe took his old, discarded SUB-DRIVER model from LOST and used it to win many heats in the lower pro class. Mick Fanning later said, "It completely changed my perception of what a small wave competition board should be." He used the Sub-Driver model multiple times on the World Tour while winning the World Title in 2013. Since then, not only has the design gained more attention around the world, but more and more surfers have been riding it with teams and other surfers achieving great results in competition. We still make many of these "SUB-DRIVER" models to meet their needs. Originally, this was a "DRIVER" model that had its nose and tail hand-cut by about 1 inch, redrawing the outline and shaping it. As a result, the "SUB-DRIVER" model has a wider outline and less rocker than the "DRIVER" model. The most noticeable features are the slightly wider than average nose, the spiral (circular) VEE at the fin that extends to the tail, and the wide hip tail block. The Sub-Driver's wide nose and tail provide stability when landing in the air. The wide hip at the front of the fin creates a more parallel outline with less curvature for driving. The prominent hip (bump) at the fin provides a pivot point for the surfer when turning tight and powerfully. The wide tail block provides stability even in small waves at slow speeds. The design has evolved to allow for shorter boards than originally intended. The rail rocker transitions from a modest single concave at the front of the board underfoot to a double concave at the rear fin, continuing into a spiraling vee at the tail. The double concave extends to the tail in sufficient volume to provide lift and help maintain speed and flow, even in underpowered waves. Expert surfers describe the board as "pushing back" even in small waves. The SUB-DRIVER model isn't just for pros, it's also the perfect design for the average surfer, with the longer, slightly larger "BRO" dimensions. Even in small waves, the short, rounded outline design provides plenty of drive, making it easy to catch waves and build speed. The SUB-DRIVER model in the Performance Series is designed for small wave beach breaks and comes in two sizes: PRO Dimension for competitions and BRO Dimension for general surfers. In addition to the squash tails available with our stock boards, round and swallow tail designs can also be made to order. The model introduction page has been updated to the latest version, click here! Cool! Ready to ride! The new POLY stockboard that just arrived is " here "!

Learn more

Proven in the Presto "GOBLIN" competition! Advances to Round 4 in the NSA All Japan Championship!

The waves were small during the NSA All Japan Championship contest held in Toyohama, Shizuoka Prefecture. It was held at three points: A, B, and C. Only point A was broadcast live, so viewers probably thought the waves were small. The waves at points B and C were even smaller and the quality of the waves was poor. At points B and C, AM rider Hiroki rode PLACEBO's GOBLIN to the top 24 in the senior class for 35-44 year olds, advancing to round 4, just before the quarterfinals. While the other competitors were using flimsy boards and only managed to get 1 or 2 points, like beginners, just by taking off, I took advantage of the GOBLIN's super-fast takeoff performance to rip from the first turn and get a string of high scores. Hiroki was not bothered by small waves, and he was quick to take off, run, and move. Apparently, he stood out so much that other players repeatedly asked to see his board. Surfboards need to be changed depending on the wave quality. "GOBLIN" has proven to be a game that can be used in competitions! You can purchase the powerful "GOBLIN" for small waves here!

Learn more

Congratulations to Ichi Watanabe for winning the NSA All Japan Championship Kids Class!

We did it! LOST Surfboard AM team rider, nicknamed Ichi, Watanabe Ichiko (Ikko Watanabe) Chiba Choshi branch, In the kids' class of the NSA All Japan Championships, which is being held until today, We won. There's a story behind the board he was riding when he won. This board is a gift board chosen by Shou Kobayashi, whom Ichi regards as his older brother. While Sho was in California the other day, he saw Ichi surfing and noticed that Ichi was getting taller and his board was too short for him to get high scores in contests.He found a board that a team rider in California had returned to him and thought it would suit Ichi, so he quickly shipped it to Japan in the hope that it would arrive in time for the main event of the All Japan Championships. Just before the day before we left for Toyohama Beach in Shizuoka Prefecture, where the main event of the All Japan Championships was to be held, After receiving this board, Ichi bought stickers and deck pads for his sponsors. Quickly replace it, I took a test ride on the same day and felt it was a magic board, so I decided to use it in the contest. With that board, he fought through all the heats, We won the NSA All Japan Championship Kids Class! (Next to me is Riki Sato from the Fujisawa branch, who came in 4th place.) Congratulations "Ichi"! "DRIVER" from the LOST performance series has once again achieved excellent results in the competition scene! If you would like to ride this excellent model , "DRIVER," please click here ! The "DRIVER" stockboard has just arrived!

Learn more

The PLACEBO EL-DIABLO PLUS model is the best all-around model!

PLACEBO's "EL-DIABLO PLUS" model is an all-rounder. It's a great model and I highly recommend it to everyone! If you want to try out a PLACEBO, Please choose this "EL-DIABLO PLUS" model. The "EL-DIABLO PLUS" model is Specializing in paddle and takeoff speed, World-class top shaper MAYHEM takes into consideration the physical shape and physical strength of Japanese people and the quality of the waves in Japan. The design has continued to evolve for over 10 years. This is the latest model sold exclusively in Japan. It's also great for the perfect wave quality at overseas reef breaks that are rarely available in Japan. I recommend it because it can be used in a wide range of wave conditions, even in the types of waves you normally see surfing in Japan! The EL-DIABLO PLUS has paddle performance that has been researched over many years, allowing you to ride lots of waves. Even after getting on, The elevator wing and narrow tail design make the board easy to maneuver. It's a really easy to ride and well designed board! Another one is knee-high or belly-chest sized, so you can ride more waves when it's crowded. Combine it with "GOBLIN" for the ultimate PLACEBO combo! "EL-DIABLO PLUS" and "GOBLIN" are the best combination to have, so I highly recommend them! PLACEBO's " EL-DIABLO PLUS " model is available in two materials. " FLEXLITE-HYPER " is still in stock in all sizes, Limited production of only 50 bottles The 5'10" FLEXLITE-LIMITED model is sold out. There are only a few other sizes available. Limited production of 100 units " FLEXLITE-LIMITED " "GOBLIN" FLEXLITE-LIMITED has already sold out, The FLEXLITE-LIMITED version of "EL-DIABLO PLUS" is also available. We expect it to sell out quickly, so be sure to get yours soon! ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Love Surf Store Instagram updates regularly! ⇒ @luvsurf_japanPlease follow us. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★

Learn more

Must-read! What is LOST's "PRO-Performance Series" by MAYHEM???

For nearly 30 years, we've been designing and building surfboards based on feedback and direction from our team and fellow riders. From the early days of LOST, when we designed for the local, slick surfers in San Clemente, to the current wave of World Champions, we've worked with some of the best surfers in the world. Competitive high performance surfing is the most important surf scene we are always paying attention to. With the arrival and popularity of modern models, such as the "RNF model" and "TRI-FISH model" of the 1990s, one of our models was the high-performance surfing model "Pro-Formance Shortboard." Over the course of their nearly 30-year history, LOST has led the way in surfboard design around the world, setting and changing trends, and even releasing hybrid designs with FISH. We focus on designs that are more enjoyable for the average surfer, as well as high performance designs for professional surfers who surf every day. And we are not losing out to other top competing brands. That history includes working with top pros like Chris Ward, Corey and Shay Lopez, Andy and Bruce Irons, Shane Beschen, Taj Burrow, Julian Wilson, Kolohe Andino, Carissa Moore, and Taylor Wright, among many others. We are committed to providing the best possible equipment to the best surfers. Surfboard designs come and go in fads, but the best surfing in the world continues to be modern high-performance surfing and pointed-nose thrusters. He has been making surfboards for about 30 years. We are re-releasing the Pro-Formance series from Lost Surfboards. Lost "PRO-Performance Series" The three models in the PRO-Performance Series, "DRIVER," "SUB-DRIVER," and "POCKET ROCKET," which are ridden by LOST Surfboard's top team, have been completely rebuilt with updates to their form and size. The three models were created with careful consideration of "what is currently on the feet of top team athletes," and are based on the "magic" board data of the top surfers who ride them. These boards are built and released using the same proven performance materials that they use on their competition boards. The lightweight, strong and flexible blanks, developed in collaboration with ARCTIC, are combined with a new three-ply, black-dyed basswood stringer for a very flexible feel, and are exclusive to the PRO Performance Series. The foam is glassed using 4 oz "S" glass, making it a lighter and stronger glass specification while still being made of POLYESTER. With the release of the "PRO-Performance Series," we also developed a new carbon tail patch design with a new liner fade (a linear fade out). The design was based on a study of where the heel and toes of a surfer in a back stance are positioned when foot pressure is applied, and was designed to precisely increase strength. The width of the carbon fiber stretched front to back has been minimized to promote flexibility. The logo marks for each model have been simplified by removing the illustrations that were previously used and replacing them with a font reminiscent of Formula 1 racing. Additionally, for the "PRO-Performance Series," we have created a new logo, slightly smaller than the LOST Planet mark that evokes high-end, high-performance inspiration. The three models, "DRIVER", "SUB-DRIVER" and "POCKET ROCKET", Two sizes are available: the "PRO Dimension" for professionals, and the "BRO Dimension" for general surfers, which provides buoyancy so that anyone can ride it. The PRO Dimension is based on the 5'10" to 6'0" width size ridden by Kolohe Andino and Griffin Colapinto. Both are over 6'6" tall and weigh over 170 lbs, so they're well-muscled, not skinny. The shorter sizes are scaled down proportionally, so smaller surfers like Taj Burrow and Josh Kerr will fit in the 5'8" and 5'9" sizes. The "BRO Dimension" is a larger, more general-purpose board. It offers plenty of volume and balances all aspects of the design, making it more than just a bloated board. The rails are designed to blend in a thin rail design, hiding the bulk of the wider board while still allowing for the movement required for performance surfing. The "BRO Dimension" is designed to be ridden by surfers of all builds, making it an easy choice. In addition to the top three high-performance models of LOST surfboards, "DRIVER", "SUB-DRIVER" and "POCKET ROCKET", Based on the "Performance" aesthetic, all of the high-performance models released by Lost Surfboards over the past decade are also available to custom order. The retuned V2-SB, V2-HP, Whiplash, Beach Buggy, Formula-1, F1-Stub, Scorcher, Sub Scorcher, Sub Scorcher-2, and even the classic SD-2 are all available to custom order, all with new shape design files. With the new model logo, Custom orders are available based on 12 new logo placement patterns. ■LOST 『SUB-DRIVER』 Pro-Formance Series Stock Boards →Click here! ■LOST "DRIVER" Pro-Formance Series stock boards are available →here!

Learn more

Kinger's new favorite! PLACEBO 5'8" EL-DIABLO PLUS FLEXLITE-HYPER

It was first unveiled in February 2017, and first landed in Japan in March, where sales began. Check out Matt King riding the PLACEBO EL-DIABLO PLUS model. This is a happy photo of Kinger, aka Matt King, when he got his new boards, the 5'8" EL-DIABLO PLUS and the 5'9" V3-ROCKET . New boards are such a joyous occasion for surfers that it's hard not to smile. Like most of you, Kinger works as a painter during the week. These photos were taken this past Sunday in California. Kinger has always liked the PLACEBO " SHORT ROUND " model and has ridden it a lot, but recently he has also become fond of the PLACEBO 5'8" " EL-DIABLO PLUS " FLEXLITE-HYPER, which he says works well. These photos were sent to us by our in-house photographer, Tony. Recently, a Costa Rican sandal brand began sponsoring him. Kinger is very happy to hear that a signature model will be released in the future. Apparently the sandals leaning against the board are those. The design is nice and I'm interested, so I'm asking if Love Surf can sell it too. PLACEBO's " EL-DIABLO PLUS " model is available in two materials. " FLEXLITE-HYPER " is still in stock in all sizes, The 5'10" FLEXLITE-LIMITED model, which is limited to 50 units, has sold out. There are only a few other sizes available, and the "GOBLIN" FLEXLITE-LIMITED is sold out. Please consider purchasing the FLEXLITE-LIMITED version of EL-DIABLO PLUS as soon as possible! ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Love Surf Store Instagram updates regularly! ⇒ @luvsurf_japanPlease follow us. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★

Learn more

BIG NEWS! You can ride it in October! We're now accepting reservations for this popular model that's sold out!

Extremely popular and sold out! LOST "CARBON WRAP" stockboard! PLACEBO "FLEXLITE-HYPER" stockboard! Will be back in stock in mid to late October! *Reservations are now being accepted! These popular boards are scheduled to arrive in October. We will ship and inform you as soon as the items arrive in order of reservation. If you've given up on riding because it was sold out, please consider making a reservation. LOST 5'6『RNF-REDUX』CARBON WRAP http://www.luvsurf.co.jp/store/57492/ LOST 5'7『RNF-REDUX』CARBON WRAP http://www.luvsurf.co.jp/store/57487/ LOST 5'8『RNF-REDUX』CARBON WRAP http://www.luvsurf.co.jp/store/57482/ LOST 5'8『POCKET ROCKET』CARBON WRAP http://www.luvsurf.co.jp/store/57210/ PLACEBO 5'10 "GOBLIN" FLEXLITE-HYPER http://www.luvsurf.co.jp/store/55259/ PLACEBO 5'8 "T1TAN" FLEXLITE-HYPER http://www.luvsurf.co.jp/store/55241/ In addition to these, From the currently sold out LOST "CARBON WRAP" stockboard lineup, If there is a board you want, please contact us and we will make it for you! Also, We can manufacture past PLACEBO models with FLEXLITE-HYPER specifications. for example, FLEXLITE-HYPER specifications for the "TABLET" and The FLEXLITE-HYPER version of the "LAYZ ORCA" is now available for special order! If you make your decision by August 31st, the delivery date is scheduled to be "mid- to late October"! Please call 03.3732.5532. Or feel free to contact us here !

Learn more

Breaking news! The new "DRIVER" and "SUB-DRIVER" are now in stores!

Breaking news! The new "DRIVER" and "SUB-DRIVER" are now in stores! These are two new design models that are popular with Kolohe on the world tour. The two models are available in sizes ranging from 5'7" to 5'10". The size of both models is "PRO Dimension" for professionals, General size "BRO Dimension" We have the following available. A must-see for older men! BRO Dimension is a must-see! The wooden black stringers are softer than previous models, making the board more flexible, and the new POLY specification, which also features fuse carbon on the bottom, allows the board to flex and pop up deeper than previous POLY models, improving speed acceleration performance. The board's finish is also lightly Japanese-tuned, making it an excellent product! Come visit us this weekend to see these boards! Nishii will also be working in the store and we look forward to seeing you! We are currently working on adding it to our online store, so please wait a little longer.

Learn more