Here are some recent Lost series advertisements.
IF YOU DONT SURF, DONT START.
IF YOU SURF, NEVER STOP.
If you're not surfing, stay put.
If you're surfing, keep going.
The one on the left is the image of fashion for people who are not surfers.
There are some in Japan too.
It means something like this,
These are the best advertisements in the surf industry.
Actually, this is a Gatcha. It was made around 1988.
This ad is amazing even though it's over 20 years old.
I'm proud that the two founders of GOTCHA are now working on LOST.
That's what it says.
There's an old GOTCHA advertisement there, with the red logo being the LOST version.