Nishii has arrived in CALIFORNIA.
Today, the Long Beach Convention Center is hosting the event.
I went to a trade show for a cool fashion brand called "AGENDA."
Not only are there popular surf, skate, and snow brands in LA,
Brands that are likely to sell well in the future will be exhibited.
Already big fashion brands (such as Levi's and Harley)
Brands that have just started (such as Lost's new line, Black Sheep)
The Trade Show keeps booth decorations to a minimum and relies on products to compete.
Perhaps because it was just after the New Year, it seemed like no one from the Japanese importing company had come.
Lost will also be exhibiting.
The people being explained about Mayhem are Mr. and Mrs. Okuyama, the importers of LOST surf skates, KIMMY'Z.
Lost's surf skates were extremely popular, and designer Mayhem himself was at the booth giving an enthusiastic product explanation.
Nishii takes a close look at LOST clothing for summer 2012.
How about this tee shirt?
This is a new design that MAYHEM fans will love.
Currently exchanging secret information with Joel, CEO of LOST Clothing.
Since it was a fashion exhibition, the LOST board was just there for display, but as it is the most popular brand in the United States, it was the center of attention.
This is Mike Leola, who co-founded Lost with Mayhem.
It was 30 degrees in LA today, so it felt like midsummer.
Stay tuned for my CALIFORNIA blog starting tomorrow!
