Skip to content

Blog

The much talked about new brand "BALLET" that sold out as soon as it arrived is back in stock!

The grip brand "BALLET" has already been used and approved by professional golfer Nishii! We received many inquiries, but we are very sorry that it sold out so quickly! The ambassadors include some very unique riders such as Lee Wilson, Nathan Webster, and Letty Mortensen. BALLET GRIP COMPANY offers a luxurious design that makes surfboards look beautiful, with a focus on functionality, using only simple colors such as white and black. https://www.instagram.com/p/CEGoJgIHZGf/?utm_source=ig_web_copy_link The sides feature a standard square patch, something that hasn't been seen before, while the center features a corduroy groove that is slowly gaining popularity. It features leather-etched details and comes in premium white capsule packaging with an eco-friendly, 100% plastic-free, biodegradable sleeve. [ap_show_item 54416] [ap_show_item 54408]

Learn more

LOST's first mid-length model, the "SMOOTH OPERATOR," is almost sold out!

LOST's first model, the performance mid-length "SMOOTH OPRATOR," is a category that has never been seen before! Last year, LOST's first mid-length model was released and received a huge response, selling out completely. However, this year it is a hidden popular model that has received many questions both in store and over the phone! We have some in stock again this year, but before we knew it, there were only a few left! The "SMOOTH OPERATOR" is a model that can be used by a wide range of surfers, from beginners to advanced surfers, depending on their needs. The secret to its popularity is that the fin system is a single fin box + FCS II 4 plug, allowing you to ride with various fin patterns depending on the wave conditions and style! Because of the length of the surfboard, you can take off from positions that you can't get to on a shortboard! Just by standing after takeoff, you can accelerate and easily clear waves that would get you stuck on a shortboard, and ride to the end of the wave! The SMOOTH OPRATOR has a secret that the other two models don't have. First, it uses a special lightweight foam, making it very light for its length. The second feature is the tapered stringer, which means the stringer gets thinner as it gets closer to the tail. This means the nose area is strong, and when you put weight on your front foot it accelerates, and when you step on the tail it flexes, improving rotational performance! https://vimeo.com/380507769 https://vimeo.com/329760941 Questions we are often asked in store at Love Surf or over the phone include, "Will the surfboard move even at this length?", "Can I compete from the same position as a longboard?", and "Up to what size waves can it handle?" The answer is... It works! It can compete! We can even handle fairly large sizes! Of course, there are reasons for each, so if you have any questions, please come to the Love Surf store or contact us by phone or email! For more information on the "SMOOTH OPRATOR", please click here!

Learn more

YouTube "Arashi Murata" PRO review! Hear the honest comments of "RAD RIPPER"!

YouTube "Arashi Murata" PRO review! You can hear RAD RIPPER's honest comments! The YouTube channel of "Arashi Murata" PRO has been released once again! This time, I rode the "RAD RIPPER" for the first time. It is stable and easy to ride for both older and average people. A board with a fast takeoff Even though he's not part of the LOST team, he gives honest comments! Even in Love Surf, "RAD RIPPER" Not just for the older guys who surf once or twice a week, For those who have mastered paddle and takeoff and have completed the beginner level It meets a wide range of needs, making it extremely popular and selling like hotcakes! If you choose a larger size, it's a friendly board that's easy to ride regardless of your level! So, Professional surfers have confirmed that this is the only board that will give older surfers the most enjoyment! Please take a look! https://youtu.be/W95G9Z6x1sk

Learn more

Limited to two models! LOST surfboards are on sale for 50% off!

There have been a lot of days with small waves this year! We are currently holding a 50% off sale on two LOST models that allow you to enjoy surfing even in such bad conditions! MAYSYM is an asymmetrical tail model that MAYHEM dropped after more than five years of testing with team riders. https://vimeo.com/316685861 This is a first for LOST, and something not found on other models, as it comes in both a regular stance and a goofy stance version, each with a different tail shape. For a detailed description of the "MAYSYM" model, click here! The US model "EVIL TWIN" has been redesigned to suit Japanese waves and Japanese surfers and released as the "EVIL TWIN-JP." https://vimeo.com/319696848 A fun surf model with a gentle rocker and a rounded outline that can be enjoyed by all levels. The distinctive single box in the center fin allows for a variety of fin settings. Setting the center fin forward will increase rotational ability, and setting it further back will increase straight-line stability! For a detailed description of the "EVIL TWIN-JP" model, please click here! Stock is running low, so if you're considering it, please act quickly! Click here for a 50% off sale on LOST 2 models only!

Learn more

We have a selection of carefully selected used and new boards in popular sizes of popular models in stock!

We have a selection of carefully selected used and new boards in popular sizes that are sure to sell out quickly! [ap_show_item 54442] A carefully selected used board of LOST & PLACEBO's best-selling model, DIABLO-X. A Japan-exclusive model that prioritizes paddle and takeoff performance, taking into consideration the wave conditions and users in Japan. As expected from PLACEBO, there is no sun damage and almost no footprints! This is a popular size, so it's first come, first served! [ap_show_item 54480] "UBER DRIVER-JP" boasts the No. 1 performance among PLACEBO. LOST's "UBER DRIVER" has been redesigned to be easier to use and to suit the Japanese wave and users! In good condition with only a few dimples on the deck surface! Perfect for anyone looking for an easy-to-use performance board! [ap_show_item 54453] This is a carefully selected used board from the "ZEKE," which combines lightning-fast takeoff and drive performance that surpasses the Goblin. It's particularly good at small and thick waves, but once you get used to it, it can also handle overhead and slightly hollowed waves. It's a short but highly buoyant model, so it's great for beginners! It's in very good condition and can be used for a long time! [ap_show_item 54431] An unused board that has only been used at exhibitions etc. It also comes with a deck pad, making it a great bargain at this price! This is the current #1 performance model in the PLACEBO series. Its volume is still just right, making it easy to handle and perfect for intermediate players looking to step up their game! We also have used surfboards that can meet the needs of a variety of surfers, so be sure to check out the Love Surf web store! Check out our carefully selected used boards >>>here! Used boards available here!

Learn more

The LOST & PLACEBO Stockboard Fair, which comes with great gifts and wetsuit tickets, is on until today!

Today is the last day of the hugely popular "LOST & PLACEBO Stockboard Fair"! Today we will introduce our staff member Kohei's recommended PLACEBO model! The first one is "ZEKE2.0"! If you look at our current inventory, you'll see that it's selling well! Last year's "ZEKE" was the best placebo small condition model ever, and now it's been updated with a little more volume, two channels, and the familiar 5-fin plug! https://vimeo.com/435005454 This is a highly popular high-performance model that combines three elements at a high level: ``comfort'' for fast and easy paddling, ``speed'' for gliding through any wave, and ``maneuverability'' for light and flowing.It has unparalleled, cutting-edge capabilities. Click here to find out more about ZEKE2.0! The second one is "RAD DIABLO"! LOST's "RAD RIPPER" is a very easy-to-use and friendly all-around model that has been selling like hotcakes at Love Surf and is still selling out in many sizes. MAYHEM has tuned it up in DIABLO for Japanese users! The RAD RIPPER is equipped with PLACEBO's traditional elevator wing, which assists in the initial movement of turns, allowing you to enjoy a combination of light rail work and maneuverability. https://vimeo.com/399802313 The 80's design of the RAD RIPPER is incorporated throughout, leaving some volume to make it easy to handle and a friendly ride! With the RAD DIABLO, you can enjoy an all-round model in most conditions in Japan! Click here to find out more about "RAD DIABLO"! The third one is "TABLET-RUDEX"! The legendary model "TABLET" has returned after more than 10 years! I think there are many surfers who have improved their skills by riding this model, which was released for beginner to intermediate surfers. When it was first released, most surfboards still had little buoyancy, and buoyancy was considered a bad thing. However, the TABLET spread by word of mouth as a model that allowed older men to ride more waves and improve their skills even on crowded weekends, and it gained support from a large number of surfers. Now, in 2020, it is back as the TABLET-REDUX! My physical strength has declined with age, and I can't go to the beach as often due to family and work commitments. But I still want to ride a standard shortboard with a pointed nose and squash tail! However, the TABLET-REDUX is perfect for the discerning surfer who wants to paddle easily, catch lots of waves, and enjoy shortboarding! Click here to find out more about TABLET-REDUX! The "LOST & PLACEBO Stockboard Fair" will also award Love Surf points, so be sure to register as a member before shopping! We'll also be giving away free wetsuit orders and 20% off coupons that can be used until the end of November!

Learn more

Introducing recommended models at the LOST & PLACEBO Stockboard Fair!

The "LOST & PLACEBO Stockboard Fair" is being held for a limited time until September 22nd. Today we will introduce our staff member Kohei's recommended LOST model. The first one will be LOST's "ROCKET REDUX"! The ROCKET REDUX is a modern updated version of the ROCKET, which sparked a mini board boom around the world and sold explosively, more than 10 years later. https://vimeo.com/433800910 The ROCKET REDUX delivers rocket-like acceleration with sharp action that you wouldn't expect from its plump, rounded outline! https://vimeo.com/432553580 This model allows for tight maneuvers, as the surfboard responds well and moves exactly as you want it to, even in conditions where there isn't much shoulder space! Click here to find out more about "ROCKET REDUX"! The second one is ``RNF-RETRO''! If you ride it short and with just the right amount of flow, you can get performance board-like action, and if you ride it long and with overflow, you can get takeoff and paddling performance that is equal to or better than a mid-length board around 7'0, allowing you to ride the waves you want even in crowded waters.This is a model with great potential! https://www.youtube.com/watch?time_continue=8&v=PSFPpZ1BKVM&feature=emb_logo Fish boards are so popular these days that you can almost see them at the beach! At first glance, the RNF-RETRO has a wide San Diego fish design, but MAYHEM has designed it to deliver high performance in the LOST style! https://www.youtube.com/watch?v=olcuHqk2ZFc&feature=emb_title The RNF-RETRO has the appearance of a modern and beautiful vintage board, but the size and fins you choose will allow you to experience a variety of flavors. It's no wonder it's based on the classic "Round Nose Fish." Click here to find out more about RNF-RETRO! The third one is ``RNF-ULTRA''. For genuine shortboarders, mid-length skis are too heavy, difficult to move around in, and difficult to carry and store... This is also based on LOST's well-known masterpiece "Round Nose Fish," and adds length without increasing the CL value. https://www.youtube.com/watch?v=SA1PgoIdk_Q&feature=emb_logo The RNF-ULTRA is designed for Japanese surfers over 45 years old, rather than for heavy surfers from overseas. The longer length ensures a longer rail line, giving you a smooth cruising feel and extended turns. https://vimeo.com/335563453 The Round Nose Fish, which is already well-known for its paddle and takeoff performance, has been lengthened without changing the CL value. This ensures safe take-off from swells and allows for ample, wide turns to carry the rider all the way to the inside! Click here to find out more about RNF-ULTRA! The "LOST & PLACEBO Stockboard Fair" will be held until September 22nd, and you can get a surfboard and wetsuit with a total gift value of up to ¥28,000 + ¥45,000 = ¥73,100! Don't miss it! For LOST SURFBOARDS, click here! For PLACEBO SURFBOARDS, click here!

Learn more

Thank you everyone for purchasing our new LOST "CALIFORNIA TWIN" Polyester Made in Japan Quality!

Mr. A, You have chosen LOST "CALIFORNIA TWIN" Polyester Made in Japan Quality. He has ordered many custom boards in the past, but when he visited our store the other day he was so impressed with the quality of the finished LOST Made in Japan Quality boards that he purchased a ``RAD RIPPER'' on the spot.He then visited our store again and purchased the ``MR CA-TWIN'' 5'11'' that he had his eye on last time. Mr. B, You have chosen LOST "CALIFORNIA TWIN" Polyester Made in Japan Quality. He had been riding high performance boards and short boards for small waves up until now, but felt that a slightly longer board would suit him better, and this time he wanted to try a slightly longer fish board, so the ``MR CA-TWIN'' and ``RNF-ULTRA'' were his candidates, but after much deliberation he decided on the miraculous collaboration model ``MR CA-TWIN'' 5'10, which he will be riding. Mr. C said, You have chosen LOST "CALIFORNIA TWIN" Polyester Made in Japan Quality. He used to ride LOST a lot, but recently he's been riding boards from other brands, but after hearing good things about the latest model he wanted to ride LOST again. He was debating between the "RAD RIPPER" and the "MR CA-TWIN," but this time he wanted a board that wasn't his main choice, but something different from what he'd had before. He decided on the "MR CA-TWIN" 5'10. Of course, the one riding it was the father of the child in the photo. Mr. D, You have chosen LOST "CALIFORNIA TWIN" Polyester Made in Japan Quality. He's been riding his RNF-RETRO well, but it's starting to show some wear from frequent riding, so he came to consider a board one size up. He looked at different sizes of the RNF-RETRO, but he'd recently seen Nishii riding a CALIFORNIA TWIN at the beach in Chiba, so he thought a different model would be more interesting than the same board in a different size, and he purchased it. He also made a reservation for the FCS2 MR TWIN +1 fin, which is currently out of stock. Mr. E, You have chosen LOST "CALIFORNIA TWIN" Polyester Made in Japan Quality. He had been interested in this model for some time. He came to the store after work, expecting that the bike he had been eyeing, which had arrived in store before the four-day Silver Week holiday, might sell out. He is a veteran rider who also rides LOST's DRIVER series models, and decided to purchase the CALIFORNIA TWIN, as the outline design of the bike seemed easy to ride. Everyone! Lots! Brand new! LOST "CALIFORNIA TWIN" Polyester Made in Japan Quality Thank you for your purchase!

Learn more

Hurry! We're holding a Stockboard Fair where you can get free wetsuit orders and 20% off tickets!

The LOST & PLACEBO Stockboard Fair has begun, and is a must-see for anyone planning to make a wetsuit by the end of November! What... If you purchase a "LOST" or "PLACEBO" surfboard by the 22nd... DAKINE leash cord and selectable traction pad We will give you a free order fee and a 20% off coupon that can be used for orders until the end of November 2020! Love Surf offers fully customizable winter models from six brands with a proven track record and a long history. Effectively 30% off! What's more, if you purchase a surfboard that costs over ¥129,000 (excluding tax), you'll get an FCS II tri-fin included! Love Surf always has 200 to 300 boards in stock, so there are models to suit users of all levels and conditions, so be sure to take this opportunity to visit Love Surf! Don't miss this great opportunity! Of course, as usual, you can use points at Love Surf at 1 point = 1 yen, and since it's a new surfboard, you'll get 5% back! To shop at the Love Surf web store, please register as a member and log in before making a purchase! *Points will not be awarded for wetsuit purchases made using the free order & 20% off ticket.

Learn more