Skip to content

Blog

"Ordinary is boring" items have been added to the Love Surf Outlet corner!

Did you know that Love Surf has an "Outlet Corner"? You can purchase items you want to use and wear now at special prices! If you click ①, ②, and ③ in that order, you will be taken to the "Outlet Corner" where treasures are hidden, so be sure to check it out! [ap_show_item 9796] [ap_show_item 9828] [ap_show_item 9716] [ap_show_item 8682] [ap_show_item 7008] [ap_show_item 6333] In addition to the items introduced this time, there are many other items available at outlet prices, so be sure to check them out! Free shipping for purchases over 10,000 yen! (Excluding some items and some remote islands) Love Surf's "Outlet Corner" can be found >>>here!

Learn more

Love Surf's best-selling "BLENDERS," featuring two positive life themes, is back in stock with new colors!

BLENDERS EyeWaer, a sunglasses company based in San Diego, Southern California, offers a wide range of designs, from pop and casual to luxurious and flavorful! They enjoy beach life in their office in San Diego and incorporate the inspiration they get from there into their new designs, which makes them so real! [ap_show_item 72103] [ap_show_item 66947] [ap_show_item 56762] [ap_show_item 49100] [ap_show_item 44011] [ap_show_item 44001] [ap_show_item 5872] [ap_show_item 2490] [ap_show_item 40227] BLENDERS EyeWear is especially recommended for its unique matte rubber frame that prevents slipping off your face! Because of its low price, it is such a popular eyewear brand that some people buy two or three pairs! Click here to find out more about BLENDERS! For "Eyewear" click here!

Learn more

The "Db" surfboard case, which is only available at select stores worldwide, will be the first to arrive and be available in Japan at Love Surf after the holidays!

Nishii started using the Norwegian brand Db's travel and backpack in February 2016. At the time, Db did not have any surfboard cases. (Nishi's surfboard cases are Dakine.) Nishii's favorite travel bag, "Db," features a lightweight ABS resin side rib structure called "Rib Cage Technology." It is strong and can be stored compactly when not in use, making it suitable for Japanese housing conditions. We also wanted them to make a surfboard case that has the patented hook-up system that allows you to connect the case and bag, which is unique to "Db." I told my childhood friend and fellow surf trip buddy, Fukushima Haruyuki, the representative of "Db" Japan. In July 2021, he finally arrived with the ``Db'' surfboard case he had completed and brought it to me, wanting me to be the first in Japan to use it! As expected from "Db"! The design is cool and the construction is excellent. In the five years since Nishii made the request, Jody Smith and Craig Anderson also sympathized with this wonderful structure and joined as a founder! "The Bunker" ¥52,000 + tax is a wheeled coffin type that can hold 3-4 boards up to 6'6" in length. The Shelter (¥26,000+tax) is for one board and fits boards from 5'3" to 6'4" in length (but it can fit two boards if they're under 6.3cm thick!). The "Db" surfboard case is only available at limited stores worldwide, Love Surf will be the first in Japan to stock the Backpacks after the holidays and begin selling them, so look forward to it! Where will you take these cool board cases on your trip?

Learn more

A new release from LEUS, founded in California in 2017, has been released!

New arrivals have arrived from LEUS, a brand that has attracted attention from surfers for its eye-catching, stylish designs, comfortable texture, and use of environmentally friendly, sustainable materials such as its own specially developed microfiber that is also highly absorbent! [ap_show_item 71937] [ap_show_item 71931] [ap_show_item 71926] Another reason for the popularity of LEUS towels is that they are made with organic cotton that exceeds the industry standard set by Oeko- Tex® Standard 100. Love Surf users such as USA Olympic team members Carissa Moore and Arashi Murata are also fans of the product! [ap_show_item 61883] [ap_show_item 61529] [ap_show_item 61519] Beach towels are a great gift because you can never have too many! We can also provide simple gift wrapping, so please let us know! Love Surf has beach towels that are great for use at the beach, pool, or at home, so be sure to check out our physical Love Surf stores and our Love Surf web store! Beach towels are available here!

Learn more

Check out the 4th Aerial Lecture by Masato Yukawa!

Yesterday, I went to a beach break in southern Chiba. This will be the fourth lecture by Masato Yukawa. Check out the Aerial Lessons. This is the fourth time that Anon Matsuoka has participated fully. I try to practice "aerial surfing" every day, I've even gotten to the point where I can put on makeup once every few dozen times. They tried their best many times that day so that they could perform it at the contest. I joined the LOST team this month. Ren Okano will also be participating for the first time. He is 12 years old and a kids surfer from Chigasaki. If you are familiar with surfers of this generation, you probably know this. He is the 2020 All Japan KID Champion. Apparently, he had never had the opportunity to learn how to do aerials verbally until now. On this day, Masato-sensei taught me how to do aerials. After making it many times, my height and board rotation improved and I became a different person! "Masato" sensei was offshore, and when they caught one, He gave me detailed advice on what was good and what was bad. While filming, Nishii could see that their aerial skills were improving rapidly. In the past, surfing was something you learned by watching good surfers. In this day and age, we need to learn from trusted teachers. It seems that you can improve much faster if you are taught in words!

Learn more

We're sorry if they sell out! First come, first served! "New PLACEBO Summer Sale" has started!

Sorry, sold out! First come, first served! "New PLACEBO Summer Sale" has started! Our summer sale has started on four new previous models of PLACEBO surfboards! We only have a few of each board in stock and expect them to sell out quickly! If you find the right size, we recommend you make a decision as it's first come, first served! New PLACEBO Summer Sale "RAD-DIABLO" FLEXLITE-ULTIMATE II FLEXLITE-ULTIMATE II ¥98,000 ¥107,800(tax included) https://www.luvsurf.co.jp/product/40977/ New PLACEBO Summer Sale "RAD-DIABLO" FLEXLITE-LIMITED FLEXLITE-LIMITED ¥128,000 ¥140,800(tax included) https://www.luvsurf.co.jp/product/40971/ New PLACEBO Summer Sale "UBER DRIVER-JP" FLEXLITE-ULTIMATE II FLEXLITE-ULTIMATE II ¥109,000 ¥119,900(tax included) https://www.luvsurf.co.jp/product/44799/ New PLACEBO Summer Sale "ZEKE" FLEXLITE-LIMITED FLEXLITE-LIMITED ¥109,000 ¥119,900(tax included) https://www.luvsurf.co.jp/product/15469/ Click here for a list of "New PLACEBO Summer Sale" items! https://www.luvsurf.co.jp/product-category/sale-surfboard/placebo-summer-sale/

Learn more

There are only a few left of the performance mid-length SMOOTH OPRATOR, which MAYHEM developed for himself!

"SMOOTH OPERATOR" was created when MAYHEM himself became an older man and thought about surfing with his kids, just like he would on a longboard. Even thick fish models designed for small waves can't handle the slow, powerless knee-deep waves that make shortboarders give up and go home.However, with the SMOOTH OPRATOR, which requires no paddling strength, doesn't tire your arms out, and allows you to ride the wave smoothly to the end, you can surf with a smile even on days with such poor conditions! The SMOOTH OPRATOR uses ARCTIC blanks equipped with special wooden stringers. The tapered stringers gradually become thinner from the nose to the tail, and the nose area with the thick stringers has excellent strength and acceleration performance, so you can feel the speed you gain from paddling or your front foot being converted into forward force. It gets thinner as it goes towards the tail, so when you step on the tail it flexes and provides good rotational performance. This plays a very important role in improving the control performance of the mid-length model "SMOOTH OPERATOR." https://www.youtube.com/watch?v=Q9_FJNX4qUU As for the take-off performance that everyone is interested in... That's brutal! If you watch Nishii's riding video, it's obvious! In the video starting at 1:27, you can see that Nishii takes off without paddling even once! https://www.youtube.com/watch?v=Nmw77C2soA0&list=TLGGpKK47cMLaU0yMDA3MjAyMQ&t=8s The performance mid-length "SMOOTH OPRATOR" released by LOST is a versatile model that can be used in any size wave, from waves that break loosely and don't have a strong shoulder, to deep waves, beach breaks, and reef breaks. Depending on the size and quality of the waves, you can enjoy a variety of fin settings, including single, single stabilizer, quad, tri, twin stabilizer, and twin. After all, there's no way a model designed by "MAYHEM" for itself would be bad! There are only a few left of the new category model ``SMOOTH OPRATOR'' released by ``LOSTSurfboards,'' the surf brand most used in the Olympics! [ap_show_item 57581] [ap_show_item 57580] [ap_show_item 57502]

Learn more

The Luvsurf mesh cap [Affected] is now available in new colors along with the previously sold-out colors!

A must-have cap for the hot, sunny season. New colors of the Luvsurf mesh cap [Affected] have been released along with previously sold-out colors! Trucker caps are a staple in American casual style, and the high crown caps from the US cap brand OTTO are well-known not only in the US but all over the world! It's comfortable to wear and you won't have to worry about wearing it for long periods of time! It's a bit large, but there's an adjuster on the back of the cap so it can fit a variety of head sizes! The Luvsurf mesh cap [Affected] is available in 8 colors to suit your taste. The inner sweatband is made of soft pile fabric, making it perfect for the middle of summer! [ap_show_item 65709] [ap_show_item 71450] [ap_show_item 71439] [ap_show_item 71420] [ap_show_item 71394] [ap_show_item 71383] [ap_show_item 71405] [ap_show_item 71209] For "Caps" click here! https://www.youtube.com/watch?v=Hhncn5ySpE4 https://www.youtube.com/watch?v=90nVodFRBI0&list=TLGGB5K9OC9TcBEyMDA3MjAyMQ

Learn more

Freshly taken! Surf photos of the LOST team, the US Olympic Surf Team, at Shizunami Beach!

Three of the four US Olympic surf team members are Lost surfboard riders. "Kolohe Andino" "Carissa Moore" "Caroline Marks" These three are the ones who ride LOST and PLACEBO surfboards. As you probably know, The three of them visited the US Olympic Surf Team host town yesterday. We have filmed the practice session taking place on a closed-off stretch of Shizunami Beach in Makinohara City, Shizuoka Prefecture, so please take a look. Carissa Moore tried to land the air and made it several times. Caroline Marks was exploding with sharp and stable vertical lips from the bottom on the backside. John John was there too, What was impressive was that only Kolohe Andino was able to land air reverses multiple times! There seems to be no need to worry about Kolohe Andino suffering a serious injury! All three of us brought several "DRIVER2.0" and "SUB-DRIVER2.0" to a tent set up on the beach. I switched and tested it!

Learn more