Blog
Thank you so much! We are accepting an unprecedented number of LOST custom orders!
During his stay in California, Nishii visited almost every day. Visit the LOST Surfboard Factory The detailed instructions to MAYHEM were: These are custom orders we received from Japan with gratitude. This is the custom order you have specified. The rails are thin and the board finish is light. We can meet your requests, such as prioritizing CL value rather than thickness value. We want to make this the only Magic custom order board in the world. I gave detailed instructions that were annoying to MAYHEM. As I announced in yesterday's blog, It will take at least 6 months to complete, but please look forward to it! This order card, known as the red card within the factory, is All of this is from LOST Japan, and Nishii, MAYHEM and other factory staff are working efficiently. You can easily find it in the factory!
Learn moreBreaking news! The ultimate all-around model "RNF'96" that sells out immediately after arriving has arrived at Love Surf!
2021 marks the 25th anniversary of the release of the legendary masterpiece "Round Nose Fish," and the new model "RNF'96" has been released. It has become such a popular model that it is rarely available in stores as a stock board, and you can only get it by pre-ordering... The long-awaited "RNF'96" airbrushed Love Surf has arrived from LOST Factory in San Clemente, California! The RNF'96 has been praised by CT tourers and average surfers alike, both domestically and internationally, including Kolohe Andino, Griffin Colapinto, Yago Dora, Carissa Moore, and world champion Gabriel Medina, who is sponsored by other brands. The model that paved the way for MAYHEM to become a world-class shaper and designer was the Round Nose Fish. At a time when narrow, thin, potato chip-like surfboards with sharp, pointed noses were the mainstream, surfers like Chris Ward, Corey Lopez, and Andy Irons were riding the revolutionary fishtail surfboards with rounded noses from Hawaii's reef breaks to beach breaks, an unthinkable feat at the time, and it shocked the world! It's a well-known story that Pro Nishii had a fateful encounter with Round Nose Fish in California, fell in love with it, and it led to him signing a distribution contract with MAYHEM in Japan! I'm sure there are many readers of this blog who have had the best rides on the "Round Nose Fish" of all time! I am one of them www I have ridden every model named "RNF" over the years, and it has never failed me! As I wrote in my blog the other day, the model is well-balanced and easy to surf, so when I ride the RNF'96, I feel great and it makes me feel like I've leveled up! "When it comes to surfboards, I only ride high-performance models with pointed noses, no matter what the conditions!" The RNF'96 is a must-ride for discerning surfers! It's very important to use a surfboard that suits the conditions of the day! Even the competitors on the CT Tour don't just ride the ``DRIVER2.0'' or ``SUB DRIVER2.0''. If you've never ridden RNF'96 before, you should definitely give it a go! You'd definitely be missing out if you didn't ride the RNF series in your surfing life! Check out the newly arrived "RNF'96" >>>here!
Learn moreThere are "LOST" and "LUVSURF" closings that can only be obtained at LUVSURF.
This year has been a long stretch of warm weather, which is great for surfers! We have T-shirts that can be worn all year round that can only be purchased at Love Surf in Japan! [ap_show_item 70522] [ap_show_item 70508] [ap_show_item 70156] [ap_show_item 54169] An original T-shirt from CATALYST, a surf shop run by MAYHEM in San Clemente, California. This is sure to be a hit with MAYHEM fans! [ap_show_item 70037] [ap_show_item 63379] [ap_show_item 63544] [ap_show_item 48611] An edgy item that's typical of "LOST"! A TEE that LOST and PLACEBO users should wear! [ap_show_item 72926] [ap_show_item 72691] [ap_show_item 72852] [ap_show_item 72906] A new TEE from Love Surf's popular apparel line, California Collection. Love Surf TEE is released with a focus on the body material, silhouette, and design. This urban surf tee looks great not only at the beach but also in the city! Love Surf, which also has an office in San Clemente, has a wide selection of California-flavored items, so be sure to check them out at the Love Surf physical store and Love Surf web store! Click here to watch "LOST Closing"! For "LUVSURF Clothing" click here! Click here to see the closing!
Learn moreYour personal robot photographer! "SOLOSHOT3" is back in stock!
The must-have item for improving your surfing level, "SOLOSHOT3", is back in stock! I'm sure you've all wanted to see a video of yourself surfing! You'd like to review your best rides and your worst rides by watching the video, right? With SOLOSHOT3, you can automatically pan, tilt, and zoom to track and film yourself from up to approximately 610m away, without having to rely on a friend, boyfriend, or girlfriend! By wearing a SOLO SHOT3 tag on your arm, it will track the tag and take photos. If you add more tags, you can take photos of up to 25 people lol [ap_show_item 4452] [ap_show_item 5515] [ap_show_item 5523] [ap_show_item 5531] If you set up ``SOLO SHOT3'' when you surf, you can check your surfing every time, discover problems and areas for improvement, and correct them, so you're sure to improve your level!
Learn moreThe real deal! Report from "Boardroom Show 2021" in San Diego Del Mar!
This report is from Nishii's recent visit to This is a report from the Boardroom Show 2021. The event was held on the weekend of the US Open, Nishii said in the morning of that day, After cheering for Sarah at the US Open in Huntington Beach, In the afternoon, we headed to the fairgrounds in San Diego Del Mar, where the event was being held. LOST surfboards were exhibiting, US BLANKS and ARCTIC forms, etc. Made in Japan quality used in LOST The purpose was to find out about the latest models and information on materials and cloth materials. The latest models were displayed in a hidden location at the LOST booth. It was generally displayed in a way that was hidden from the public. LOST surfboards are designed with the same shape and color as other surfboards. Because it's trendy and other brands quickly copy it. Even in Japan, we often see domestic brands imitating boards with similar concepts and colors to LOST! Due to the COVID-19 pandemic, we didn't see any Japanese visitors at all, As a representative of Japan, Nishii has thoroughly studied the cutting edge surf movement in California!
Learn moreThe sold-out "FCS II" fins, the only fins that can change the performance of a surfboard, are back in stock.
The new 2021 colors of the MB fins designed by MAYHEM, which sell out quickly when they arrive, and the Kolohe Andino signature fins, which are loved by many high-performance model enthusiasts including professional surfer Arashi Murata, are back in stock! [ap_show_item 62973] [ap_show_item 62984] [ap_show_item 62986] Part of the Reactor family, the MB fin is a high-performance fin that handles speed while also providing control, allowing you to fully feel the power when turning. [ap_show_item 63010] [ap_show_item 63008] The 5-fin set, which can be used for both tri and quad boards, is particularly popular and sells out quickly when it arrives. First come, first served! [ap_show_item 6250] [ap_show_item 42281] Kolohe Andino's signature fin is a high-performance type that excels in drive, pivot, and release at the top, making it the ultimate all-around fin that can be used in a variety of conditions. The more you learn about fins, the more you realize how complex they are. By using them according to the conditions of the day, you can enjoy better riding! For "FCSⅡ" click here!
Learn moreWe are receiving a steady stream of orders for fully custom-made wetsuits. The "Love Surf Wetsuit Order Fair" will run until October 31st!
As we enter October, full wetsuit orders are gaining momentum! As expected, the most popular neck system this year is the "long chest zip"! It is popular among users who want to minimize water intrusion and enjoy a comfortable surfing experience even in the middle of winter. What's included in the "Love Surf Wetsuit Order Fair"? 10% of the price normally charged for ordering a full-size wetsuit will be waived! For example, if you purchase a wetsuit that costs ¥120,000, you will get ¥12,000 free! What's more, we're giving away two COOL and two COLD bottles of the magical wax "FU WAX," which has firmly captured the hearts and feet of so many surfers, including not only CT tourers but also QS surfers and JPSA pro surfers - so many that it would be impossible to list them all! The brand that can be ordered at Love Surf is Love Surf's original wetsuit brand "ANCHOR", designed for Japanese surfers by Love Surf's boss, Pro Nishii, and manufactured by CYBER WETSUITS. The CYBER Shield Wetsuits are worn by Love Surf rider and competitor Kei Kobayashi, who travels around the world. O'Neill Wetsuits is a long-established wetsuit brand with an amazing lineup of riders from all over the world, including Jordy Smith and Ian Crane, and continues to evolve with updates every year. BE WET has many of Japan's top riders on its roster, and the wetsuits they create based on feedback are so popular that you can hardly go a day without seeing them at the beach. ROCK HOPPER and WAVE WARRIORS are based at Hebara Beach, a classic surf spot that represents Chiba Prefecture, and they test and develop wetsuits, providing each and every one of them with love. You can order from six brands. As soon as the Love Surf Wetsuit Order Fair began, wetsuits that had been ordered by customers have been arriving one after another from various wetsuit brands. However, we expect that the delivery times for full custom wetsuit orders will continue to get longer in the future, so we recommend that those who are planning to order place their order as early as possible.
Learn moreLove Surf is the title sponsor! Here is a report on the 33rd Southern California Japanese Surfing Contest.
It is held once a year and is now in its 33rd year. This is a report on the Southern California Japanese Surfing Contest. The contest was held on Trestle's exquisite boulder waves. It was an excellent day, with no strong winds, which is rare even in California. The event was held in the best possible conditions, with fish ranging from waist to head size. Tenmusu (rice balls with tempura), chilled udon noodles, and drinks are also available for purchase on the beach. In addition to a raffle with a variety of luxurious prizes such as free acai bowls and PLACEBO surfboards, you can also win a commemorative STUSSY t-shirt, of which only 200 are printed in the world, making this an event where you can have fun all day and fully recoup the entry fee. Last year's event was canceled due to the COVID-19 pandemic, but this year it was a large-scale event with approximately 180 participants. Due to the COVID-19 pandemic, we were unable to invite people living in Japan this year. Some Love Surf customers living in Japan came to support us. Please join us next year! "Kei Kobayashi" wins MENS! His father, Masaki Kobayashi, also won the Masters! Nishii was unable to catch the set waves in the final, I came in third place in the LEGEND category for those over 50 years old. I'll try my best again next year!
Learn more