Blog

Cheeseburger, aka Keoni Nozaki, rides a PLACEBO 5'4" SHORT ROUND!

To all FU WAX users, it is best to apply FU WAX in combination!

This man, FU, also known as Fado, invented FU Wax and continues to handcraft it every day in his workshop in Brazil. FU Wax is produced in a large pot like this, mixed by FU using a top-secret recipe. Not only do the ingredients have to be heated and mixed, but the order and proportion of the ingredients mixed at that temperature cannot be left to a machine. FU's unique craftsmanship and top-secret recipe result in the creation of the 3D Grip that everyone knows when they use it. FU WAX is 100% handmade, so unlike other major surf wax manufacturers that mass-produce their products using machines, it cannot be purchased by all surfers around the world. The production is so limited that they have sold out many times even in Japan. This is because they are precious handmade items that are painstakingly produced in Brazil and imported all the way from Brazil to Japan by ship. ▪️If you are surfing in mid-winter water temperatures where you would need gloves or a head cap, First, apply the base coat, then a little bit of cool in the middle, and we recommend a thin coat of cold for the top coat. ▪️If the water temperature is semi-dry or semi-dry and boots, first apply BASE, We recommend a little WARM in the middle and a thin layer of COOL on top. ▪️For Jersey Full Suit, Seagull, and Spring, we recommend first applying BASE, then a little TROPICAL in the middle, and a thin coat of WARM as the top coat. ▪️If it's tropical water temperature, board shorts and Tupperware, First, apply the BASE coat, then we recommend using TROPICAL as the TOP coat. We recommend applying the base and middle coats before surfing, and then applying a thin coat of top coat each time. Recently, in 2017, Flipe Drade, who is said to be the fastest runner in the world, officially joined the team, and it looks like their popularity will continue to grow all over the world! All you FU WAXERS out there, make sure you always have enough for your own use! *Of course, in store! *If you are using the online store, please click here !

Learn more

We have received many inquiries about "PUDDLE FISH-JP", so we would like to introduce it to you!

An evolved version of PUDDLE-JUMPER-JP! An easy model that can be easily controlled with a reverse tail has been completed! A model for Japanese waves with slightly less rocker than the US model, a deeper concave, and an added dolphin grab! ▪️Features of "PUDDLE FISH-JP" - Enjoy wide and stable riding ・Excellent initial speed in slow, fast waves ・For beginners, intermediate to advanced level. ・Knee to head size recommended. ▪️What is the "PUDDLE FISH-JP" model? Mayhem's Japan-exclusive model, the PUDDLE-JUMPER-JP, has been further improved and tuned up to be a faster, more dynamic board. The nose width and outline are almost the same as the previous model, the Puddle Jumper-JP, but the tail design has a unique shape that is cut from the ROCKET tail. Call it the "Reverse Swallow." The two ends of the bottom side are distinctive, with a box-like shape formed at the width of the recesses between the rail and channel, and these two ends are the control spots of the PUDDLE FISH-JP. These parts always act as pivots. It also features the "R2Channel" developed by Mayhem, making it a cool and fast looking board! Unlike the US version of the "PUDDLE FISH," the Japanese version, the "PUDDLE FISH-JP," has a deeper concave to allow it to ride well in Japanese waves. This allows the board to float and lift up onto the wave face, making it suitable for riding even in weak, powerless Japanese waves. The overall board rocker is also reduced, allowing for quick takeoff and stability while allowing the paddle to move forward more quickly. This design is particularly excellent for launching in slow, fast-breaking waves. The deck is additionally equipped with a "dolphin grab rail," which has been well-received for making it easier to dolphin without consuming too much energy. The actual rider, SHAW, also Even the designer himself, MAYHEM, has given it high praise! The model markings also evoke the joy of riding it! 5'4" 20.25" 2.32" 28.54cl (163×51.4×5.9cm) 5'5" 20.50" 2.38" 30.01cl (165×52.0×6.0cm) 5'6" 20.75" 2.40" 31.05cl (168×52.7×6.1cm) 5'7" 21.0" 2.44" 32.51cl (170×53.3×6.2cm) 5'8" 21.25" 2.53" 34.56cl (173×53.9×6.4cm) 5'9" 21.50" 2.56" 36.01cl (175×54.6×6.5cm) 5'10" 21.75" 2.63" 38.01cl (178×55.2×6.7cm) POLYESTER/R-2Channels/5FINS/FCS2/ JPY160,000 (excluding tax) The stock board is not yet listed on the web store, Love Surf has stock boards in stock in the seven sizes listed above! If you want to be the first to see this latest JP model, please come visit us! A special page introducing the models will be released soon, so look forward to it!!

Learn more

First arrival of the 2017 PLACEBO model! All sizes of the "FLEXLTE-HYPER" are now available!

The 2017 models "GOBLIN" and "EL-DIABLO PLUS" are now in stock! The new board material " FLEXLTE-HYPER " was released in 2017. All sizes of both " GOBLIN " and " EL-DIABLO PLUS " are available now! Now you can ride the latest model this weekend, before anyone else! Each model will be sold in limited quantities, with 100 units of " GOBLIN " and 50 units of " EL-DIABLO PLUS ." The silver-finished premium board "FLEXLTE-LIMITED " We are currently accepting reservations! Sample boards of various sizes are displayed in Love Surf stores so that customers can see the premium feel of our products. We have received a large number of pre-orders for PLACEBO's "EL-DIABLO PLUS" FLEXLTE-LIMITED ! Pre-orders before arrival are the fastest selling items ever at PLACEBO!!! If you are considering it, please act quickly! The new board material " FLEXLTE-HYPER " was released in 2017. The two models, " GOBLIN " and " EL-DIABLO PLUS, " have already been shipped to retailers nationwide, so be sure to check them out at your local retailer before they sell out! We look forward to your visit! http://www.luvsurf.co.jp/store/category/item/itemgenre/placebosurfboard/flexlite-hyper/ If you would like to purchase online, please click here !!!

Learn more

New Luvsurf TV released! PLACEBO “EL-DIABLO PLUS” FLEXLITE-HYPER Koji Nishii

Luvsurf TV: PLACEBO “EL-DIABLO PLUS” FLEXLITE-HYPER Rider: Koji Nishii Board used: PLACEBO 5'8" EL-DIABLO PLUS FLEXLITE-HYPER FILM & EDIT: TABRIGADE FILM "Radiator-2 Channels" for even faster speeds The latest Diablo game featuring the traditional "elevator wing"! ■A Japan-exclusive model designed with Japan's wave conditions and users in mind, focusing on paddle and takeoff performance. ■Features of PLACEBO "EL-DIABLO-PLUS" - Recommended for weekend surfers and those over 40. - Paddle and take-off performance has been further improved from the previous model. -Improved control allows for more freedom of movement and faster running. - Comes with a dolphin grab rail for easy dolphin use. ・For beginners to advanced users. ・Knee to overhead size recommended. ■Size lineup 5' 8" x 19.75" x 2.38" (173 x 50.1 x 6.0 cm) Beginner ~ 55kg Intermediate 55~60kg Advanced 60~65kg 29.0cl 5'10” x 20.00” x 2.50” (178 x 50.8 x 6.35cm) Beginner ~ 60kg Intermediate 60~65kg Advanced 66~72kg 31.5cl 6' 0” x 20.38” x 2.62” (183 x 51.8 x 6.65cm) Beginner ~ 68kg Intermediate 68~72kg Advanced 73~78kg 34.5cl 6' 2” x 20.63” x 2.75” (188 x 52.4 x 7.0 cm) Beginner ~72kg Intermediate 72~77kg Advanced 78~83kg 38.0cl ■ PLACEBO "EL-DIABLO PLUS" model explanation This is the latest evolution of Mayhem's Japan-exclusive series, which continues from the TABLET. The outline and rocker design of the previous model, the CONQUEST EL-DIABLO, is inherited, and the Radiator-2 Channels, which Mayhem developed over time with their team riders, are installed in the bottom, allowing the paddle to move further forward than the previous model, allowing for higher-speed surfing. Furthermore, it also features the traditional "elevator wing" feature of models sold exclusively in Japan, making it the ultimate combination design. The traditional "elevator wing" feature, which had temporarily disappeared from the "CONQUEST EL-DIABLO" model, has been revived in the "Diablo Plus" thanks to the inclusion of "R-2 Channels." The "R-2 Channels" have improved forward propulsion performance, so we have added "elevator wings" that make it faster and easier to move up and down the rails, further improving maneuverability. The "plus" in the model name represents the improvement in both speed and maneuverability over the previous model. Enjoy the "Diablo Plus," an unprecedented Japan-limited model with a cool shape and advanced functionality. https://vimeo.com/203444901

Learn more

Introducing the PLACEBO limited edition premium model "FLEXLITE-LIMITED"!

Introducing the PLACEBO limited edition premium model "FLEXLITE-LIMITED". Since it was in a photo on this blog the other day, a fan of Presebo surfboards contacted me. We have received many inquiries asking, "What is that silver colored board?" "GOBLIN" Premium Model, limited to 100 units "EL-DIABLO PLUS" Premium Model, Limited Edition of 50 This is your chance to own a limited edition PLACEBO surfboard, boasting a rare and gleaming look! What is "FLEXLITE-LIMTED"? The two models, "GOBLIN" and "EL-DIABLO PLUS," and the limited production model "FLEXLITE-LIMITED" are recommended for premium pre-owned surfboard collectors and those who prioritize deck strength. Structure and strength of "FLEXLITE-LIMTED" The deck of the limited-edition premium model "FLEXLITE-LIMITED" is made of "Texalium," an aluminum-coated cloth. It's strong and offers a smoother flex than carbon. A torsion bar located in the center of the bottom adjusts the board's control, resulting in a highly maneuverable board. The deck's color fades from the nose area to the tail, creating a premium finish that changes appearance depending on your viewing position and the angle of the sun. The bottom is finished with a clear epoxy resin, and the internal PVC is white-painted to prevent discoloration from sun exposure. Wondering how "FLEXLITE-LIMTED" and "FLEXLITE-HYPER" compare? *For the silver color "Hexalium Silver Deck" finish, The deck surface of the "FLEXLITE-LIMTED" is better than that of the "FLEXLITE-HYPER". It has excellent impact resistance. *The ``FLEXLITE-LIMTED'' flexes in the same way as the ``FLEXLITE-HYPER,'' but the ``FLEXLITE-HYPER'' has stronger rebound and better acceleration. This is your chance to own a limited edition PLACEBO surfboard that boasts rarity and a dazzling look! Price: ¥148,000 (excluding tax) / ¥159,840 (including tax) http://www.luvsurf.co.jp/store/category/item/itemgenre/placebosurfboard/flexlite-limited/ If you are an online shopper, you can purchase it here!

Learn more

New Luvsurf TV: PLACEBO 5'4” “GOBLIN” FLEXLITE-HYPER

Luvsurf TV: PLACEBO 5'4” “GOBLIN” FLEXLITE-HYPER Rider: Koji Nishii Board used: PLACEBO 5'4" "GOBLIN" FLEXLITE-HYPER FILM: Hayato Masuda EDIT: TABRIGADE FILM This is a riding video of Precebo's new material, "FLEXLITE-HYPER". The model is the extremely popular "GOBLIN," which was released in March 2016 and production has not kept up with demand. For about two years since 2015, Presebo has been using a high-rebound material called "FLEXLITE-BOOST," which has two strands of carbon in the bottom, but since 2017 it has been updated to "FLEXLITE-HYPER." The technology makes good use of the shape memory properties of the two hyper carbon strands, which allow the board to return to its original shape, giving the surfboard speed and allowing it to accelerate rapidly. The new material "FLEXLITE-HYPER" has made the popular "GOBLIN" model even more appealing. Now, please take a look at the higher rebound acceleration achieved when combined with "FLEXLITE-HYPER". Please take a look at how quickly the paddle moves and how quickly the takeoff is done, as they are able to stand out from the waves! https://vimeo.com/200442446

Learn more

First exhibition of "PLACEBO" FLEXLITE-HYPER at Interstyle Yokohama!

Yesterday was the first day of the Interstyle Exhibition, which is held every year around this time in February. Nishii will be giving a talk about surfboards in the special business meeting room. The first day was a great success, with a continuous stream of visitors coming in. PLACEBO's new technology board "FLEXLITE-HYPER" was very popular! That's right! The real APEMAN (mascot costume) from LOST will also be appearing at Interstyle! Enjoy SUP, He attracted attention as he walked around the venue carrying a LOST "CARBON WRAP" board. Interstyle will be held until Thursday the 16th. Stay tuned for the next report!

Learn more

First reveal! Check out PLACEBO's new model "DIABLO PLUS" FLEXLITE-HYPER!

First reveal! Check out PLACEBO's new model "DIABLO PLUS" FLEXLITE-HYPER! This is a Japan-exclusive model designed specifically for paddle and takeoff performance, with Japanese wave conditions and users in mind. ■Features of PLACEBO "DIABLO-PLUS" - Recommended for weekend surfers and those over 40. - Paddle and take-off performance has been further improved from the previous model. -Improved control allows for more freedom of movement and faster running. - Comes with a dolphin grab rail for easy dolphin use. ・For beginners to advanced users. ・Knee to overhead size recommended. " Radiator-2 Channels " for even faster speeds The latest Diablo game featuring the traditional "elevator wing"! ■ PLACEBO "DIABLO・PLUS" model explanation This is the latest evolution of Mayhem's Japan-exclusive series, which continues from the TABLET. The outline and rocker design of the previous model, the CONQUEST EL-DIABLO, is inherited, and the Radiator-2 Channels, which Mayhem developed over time with their team riders, are installed in the bottom, allowing the paddle to move further forward than the previous model, allowing for higher-speed surfing. Furthermore, it also features the traditional "elevator wing" of the Japan-exclusive model, making for the ultimate combination design. The traditional "elevator wing," which was temporarily absent from the "CONQUEST EL-DIABLO" model, has been reinstated in the "Diablo Plus" thanks to the inclusion of "R-2 Channels." The "R-2 Channels" improve forward propulsion performance, and the addition of the "elevator wing" makes it faster and easier to move up and down the rails, further enhancing maneuverability. The "plus" in the model name represents the improvement in both speed and maneuverability over the previous model. Enjoy the "Diablo Plus," an unprecedented Japan-limited model with a cool shape and advanced functionality. 5' 8" x 19.75" x 2.38" (173 x 50.1 x 6.0 cm) Beginner ~55kg Intermediate 55~60kg Advanced 60~65kg 29.01cl 5'10” x 20.00” x 2.50” (178 x 50.8 x 6.35cm) Beginner ~ 60kg Intermediate 60~65kg Advanced 66~72kg 31.5cl 6' 0” x 20.38” x 2.62” (183 x 51.8 x 6.65cm) Beginner ~ 68kg Intermediate 68~72kg Advanced 73~78kg 34.5cl 6' 2” x 20.63” x 2.75” (188 x 52.4 x 7.0 cm) Beginner ~72kg Intermediate 72~77kg Advanced 78~83kg 38.0cl ¥138,000 (excluding tax) / ¥149,040 (including tax) FCS II 5-fin specification (fins sold separately) The web store is here! http://www.luvsurf.co.jp/store/55256/ In-store! Call! We are also accepting pre-orders on our online store! This product is scheduled to arrive in February. Priority will be given to customers who have made a reservation.

Learn more

Must-see! PLACEBO's "FLEXLITE-HYPER" promotional video released!

The ultimate FLEXLITE board is born, achieving the strongest flex ever in a pre-pressure board! Targets all waves! Equipped with two lines of hyper carbon, it has high performance that exceeds BOOST! "FLEXLITE-HYPER" The basic Flexlite technology has evolved, further enhancing the three appealing aspects of this surfboard: design, performance, and durability. In order to surpass the performance of the previous model BOOST, the carbon has been made thicker and the springback (rebound) has been strengthened, while the internal EPS core and the PVC sheet covering it have been revised to maintain flexibility and improve the flex performance, allowing you to fit the waves and gain speed. The two hyper carbon rods mounted radially from the tip of the nose to the tail are closely spaced at the nose, which instantly holds the board and helps it move forward when the front stance is placed on the board. Not only does the board flex deeply like a bow and arrow, allowing anyone to surf with an explosive, rebounding acceleration, but the superior technology of the FLEXLITE-HYPER also provides additional speed with extra springback from the backfoot, which has no carbon at the bottom tip like a sword. The Hyper Carbon design separates the front and back foot sections to optimize flex throughout the board. While the entire board flexes and rebounds, the tail flexes once more, giving you speed and a responsive ride - an outstanding performance unique to the FLEXLITE-HYPER. Riding Precebo's FLEXLITE-HYPER is a very clever choice, as it has good flex performance, excellent durability, and can be ridden for a long time without discoloration. The acceleration of the FLEXLITE-HYPER allows you to pick up speed, control the board as you wish, and enjoy a session with a sense of freedom. [vimeo]https://vimeo.com/203270823[/vimeo]

Learn more