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Why did you choose a mark with a shining white color image like an iceberg?
★--------------------------------------------------------------------------------★ Placebo's "FLEXLITE-TURBO" is now on sale at our great value WEB★Store! http://www.luvsurf.co.jp/item_search/rootCategoryId,126/ ★--------------------------------------------------------------------------------★ Used by Lost to make surfboards. The name of the largest US blank manufacturer, SURFBLANKS has changed its name. SURFBLANKS has improved its product and is whiter than before. The mark is based on the image of a shining white color like an iceberg. The name has been changed to ARCTIC FOAM. "ORCA" will also be produced using this form (=blanks)!
Learn moreMason is the POLY PARALLEL-FLEX "DRIVER" model!
The south swell makes you feel the beginning of summer. The Lower Trestle is the first full-scale south swell of the year, It had been crowded for the past few days, but today it was empty as it was the fourth day since the waves had come out. With SUSHI Tatsu from the Love Surf SC team, Hide, a rider at Murasaki Sports Akita store, was also surfing. And to participate in the Nike PRO event that will be held from May 3rd to 7th, http://www.nike6lowerspro.com/ Mason arrived from Hawaii last night and we're surfing with Mayhem. Mason says the POLY-PARALLEL-FLEX "DRIVER" model is in great shape. After that, today I went to the surfboard factory with Mayhem, A new model with super fast takeoff was added for Mayhem himself and Nishii on the AKU machine. I cut the blanks. I test rode the Mayhem in California. Nishii will be doing a test ride on the small waves of Shonan.
Learn moreHere's a look at Mayhem's new model in development!
We commissioned MAYHEM to create a new model for the extremely fast takeoff and very small waves of Shonan. Today, to get that design done, First of all, I want a takeoff performance that surpasses the Conquest. Before designing Mayhem, I actually rode the Conquest and got a feel for it. At Lost Surfboard Factory, While accompanying MAYHEM and exchanging opinions, I asked him to design the new model. Based on a plank board During the design process, it evolved considerably from Plank. Mayhem has worked carefully on the shape design. Making full use of Mayhem's MAC-PC AKU machine board design software, The master design is complete, now it's time for the master shape!
Learn morePrecebo "FLEXLITE-TURBO" Carbon Repair
Turbo carbon is beautiful, The evolved playbo "FLEXLITE-TURBO" If the carbon part is damaged, can it be repaired? We have received many questions like this. The answer is, of course, it is possible. The carbon fiber part is the strongest part of the board. In case of damage, we have the same carbon material available. Factory repair is possible. Both the red lines and the white parts can be beautifully painted and repaired. However, the FLEXLITE-TURBO is much stronger than a POLY board, so it needs to be repaired. The chances of any damage occurring are extremely low, so please feel free to purchase.
Learn moreThe FLEXLITE-TURBO has amazing flex performance!
The FLEXLITE-TURBO has amazing flex performance! The most frequently asked question from our customers recently is, The carbon-equipped "FLEXLITE-TURBO" Can you feel the flex performance? TURBO is truly amazing! Compared to the new FLEXLITE, Extension of the bottom turn, The board returns quickly at the top, You can feel the difference in your riding speed. Although not many people have ridden it yet, Nishii, who has done numerous test rides both in Japan and overseas, makes this assertion. Stay tuned for the arrival of the FLEXLITE-TURBO, which will arrive in just a few days!
Learn moreAUROLA "CHARGER" is now available in stores!
(postscript) Now on sale at the WEB★Store! http://www.luvsurf.co.jp/item_detail/itemId,1002/ You can get points and get a great deal, so please take advantage of it! AUROLA “CHARGER” Fin (TRI-FIN/1set/3 pieces) for FCS The carbon base gives it the flex of an on-fin. ◆It is almost the same size as AUROLA's best-selling model, the 4.5. This is a tri-fin set with different flex direction and mechanism. The base is made of carbon fiber. Like the roving on the onfin, The base part is completely immobile. It's lightweight and has a natural flex like an on-fin. Inside the fin is a large honeycomb foam core, The center is made of microfiber with a medium hardness. The tip is just foam core and resin for maximum flex. The CHARGER is the first AUROLA fin to have a matte finish. Although it is called a matte finish, it is not a case of skipping a step. After applying a clear coat, the matte sanding is done by hand. It has a luxurious finish. ◆Color: BLACK CARBON 1 color only ◆FCS Weight 162g (3 sheets/1 set) ◆Fin size Height/11.6cm Base Width/10.7cm Area/8892sqmm Perimeter/435 mm AUROLA “CHARGER” Fin (TRI-FIN/1set/3 pieces) for FCS Body ¥12,000 Tax included ¥12,600
Learn moreArticle about the creator of the Lost Surfboard design
MATT BIOLOS Designer/Shaper How would you characterize Mayhem as a surfboard brand? Chief designer of Mayhem-Lost Surfboards, Or, at Apple, someone like Jonathan Ive. If you ask Matt Biolos this question, The answer came back: "Performance-driven." This has two implications. The Mayhem board is characterized by its "performance-driven" design, which means that it is a product that will help anyone to improve their riding ability. For good surfers, nothing is more satisfying than a well-designed board. Matt Biolos has a lineup ranging from his signature Rocket to his RNF (Round Nose Fish), which helped spark the renaissance of smaller boards over the last decade. Mayhem Board Supporter, Carissa Moore of Honolulu It's a brand whose team boasts Mason and Coco Ho at Sunset. Also, members who are going to become world stars are using the Mayhem board. I'm dying to see what it can do. Second, the term "performance-driven" has become very popular. Its subsequent popularity continues among a fickle crowd that follows trends. The brand has been performing since its inception. It will at least be recognized as part of your brand story. Lost Surfboards, the company behind Mayhem boards, is all about making a bold statement with a rebellious attitude. Its marketing message [e.g., scruffy, controversial, or as Biolos describes it: "core, aggressive, radical"] is as consistent as anyone in the surf industry. Its edgy ads, bold graphics, and unfiltered portrayal of the Orange County surf lifestyle are Lost's trademarks. Its bloated categories sell clothes, videos, photography, and even energy drinks, but they do so with a rebellious attitude that reflects its roots in San Clemente, California, a particularly dusty part of the state. "We like to think we're on good terms with the public through good surfing and design. "I like to think there are some interesting combinations of edges," Bioros says. "It may come across as pranks or recklessness, but I think most people understand that pranks are substantiated by hard work and a quality product. I'm not a guy in all that bling, and neither are the athletes I work with." The quality of the product is undeniable thanks to the close relationships between Biolos and his team riders (especially young surfers Moore, who is ASP Women's World Tour champion Kolohe Andino of San Clemente, who is known as a surfing prodigy at just 16 years old). Biolos calls Andino "my muse," describing him as a teenager with boundless greatness and value. "The work we've done together (along with Kolohe's father, Dino) has been the most thorough, passionate, and rewarding I've ever done," says Bioros. "Dino is with me so often in my shaping room and office that people assume he works here. I've known Kolohe since he was born, and to have worked so closely with a talent like Kolohe, whose mind is as sharp as his surfing, is quite unique. His feedback influences my designs more than anyone else's." Mayhem is everywhere: in the pros' quivers, in magazines, in stores, etc. Mayhem boards are now selling themselves (on their own merits). "In the early days, Lost's branding and marketing supported the board business. I was a young shaper whose artistic skills were better than surfing, business, or shaping. Mike (Leola, Lost co-founder) and I started making the original Lost videos, and board-like things (if you can call them boards) started to take off. Our marketing hype and antics really pushed the board beyond what would have been appropriate at the time," he says. But that doesn't last, because essentially what a board tester [Biao Ross himself] needs is feedback. "Surfing in my late 30s, more than any other time in my life, played a vital role in making boards that define the Lost brand," he says. "Staying in the water and shaping for recreational surfers plays a huge role," he explains. "I rarely ride the same board more than twice in a row. I rotate through over 20 quivers at Trestles at any one time (not counting guns). I over-design my own boards and try lots of weird stuff. I'm very nerdy." His work validates a new paradigm in surfboard construction: the shaper as designer rather than the tinkerer. Today's machine-operated blanks are cut with magical contour concepts and drafts. Because of these efforts, Mayhem boards are the best. "I know this: design leaders don't ask what you want next; they show you what you think you'll want next," says Matt Biolos. This is an announcement. Wednesday, April 13th 19:30~ At the cafe space at the entrance to T's Housing, Tsujido Beach, Kanagawa Prefecture With the cooperation of Shonan surfing photographers Moriyasu Aoki and Hayato Masuda We are pleased to announce the holding of a charity slideshow to support the recovery efforts following the Great East Japan Earthquake. http://www.tsujidou.com/blog.php?e=327
Learn moreGokin's "DRIVER POLY PARALLEL-FLEX" movie!
This is Gokin's latest riding movie. The board I'm riding is a DRIVER model. The board material is POLYSTER PARALLEL-FLEX. The front side grab air, The front side grab air with both hands off is also I'm determined to be in good shape! These photos were taken in Sebastian Inlet, Florida. Gokin custom ordered the Rasta color, He is wearing an "ANCHOR" wetsuit. That's great!
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