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New YouTube video released! I went to the Desert Wave Pool with Masato Yukawa!
I went to the Desert Wave Pool with Masato Yukawa! I took Masato Yukawa to the Palm Springs Surf Club, a wave pool located in the middle of the California desert, for his first time surfing there. The riders featured are Masato Yukawa, Nishii, Jay Nishii, and River Biolos. They all test ride the new surfboard technologies "LIGHT SPEED2" and "BLACK SHEEP BUILT" and have their riding filmed by Kenta PRO photographer, so please take a look. You'll see how LOST's two epoxy technologies, LIGHT SPEED2 and BLACK SHEEP BUILT, provide responsive, speedy and fast surfing even in the tight waves of a compact wave pool. https://youtu.be/OsVSH30Ddtk
Learn moreRestock! OZONE Eyewear and C'mon C'mon, supervised by professional photographer and influencer Yasushi Murata, are back in stock!
Hello, I'm Kohei, a staff member. Have you checked out the new 2025 model "C'mon C'mon"? This is one of the models in the "OZONE Eyewear" lineup that sells every day, and it's one of the most popular! We are pleased to announce that our most popular color, "Gary 2 Tone," is back in stock! C'mon C'mon, which was designed based on the lifestyle of professional photographer and influencer Yasushi Murata, has a flip-up function that can be turned on and off when entering and exiting tunnels while driving or taking photos and videos. [ap_show_item 368937] Among the OZONE Eyewear lineup, these sunglasses have an edgier, more eye-catching yet modern design. The larger square design makes it easier to fit a wider range of face sizes. For more information on OZONE Eyewear, please click here!
Learn moreJellyfish outbreaks in various places!? Prepare before you get stung by a jellyfish! "Luv Surf" special feature on jellyfish prevention!
Hello! I'm Sosuke, one of our staff members! There have been many reports of jellyfish sightings all over the country! Every day we hear things like, "I saw a bonito tail in the ocean somewhere," or "I spotted my first jellyfish of the year!" It must be incredibly stressful to surf while worrying about jellyfish. To enjoy surfing during this peak season, be sure to take proper precautions against jellyfish! This time we will introduce products that will protect you from jellyfish! [ap_show_item 107683] First up, we'd like to introduce the limited edition 1mm full suit from luv Surf! This is a full suit created as a collaboration between "Luv Surf" and "Cyber"! The 1mm full suit is lightweight and offers excellent mobility, without the problems of wetsuits such as difficulty in turning the shoulders or limited range of motion! This is a very versatile wetsuit that protects you from the sun and jellyfish at the same time! Recommended for use in summer and around summer. [ap_show_item 356412] Next up is the ANCHOR x Cyber1mm hooded jacket (Luv Surf exclusive)! A UV-protective summer jacket updated for surfing! The hooded Leco protects your face and hair from UV rays! It also protects the upper body from jellyfish! It's 1mm thick, so like the full suit we introduced earlier, it offers excellent mobility. If you're going surfing in the summer, this is a must-have item! To see the list of "Summer Tupperware" click here! [ap_show_item 109344] [ap_show_item 372063] Lastly, we would like to introduce the "JELLYS GUARD" jellyfish repellent series! It provides protection against jellyfish and high UV protection so you can enjoy marine leisure activities with peace of mind! You can apply it to your face, body, and hair! For best results, wait 10 minutes after application before getting in the water! Solve all your summer worries with just one product: JELLYS GUARD! *Due to popular demand, JERRY'S GUARD Sun Clean Plus is currently out of stock. (Restock expected.) To see the "Body Care" list, click here! The products introduced this time will be a great help for enjoying fun at the beach during the peak summer season! Please be sure to check it out!
Learn moreBreaking news! The much-anticipated "FU WAX COOLER" has arrived at Love Surf!
Hello, I'm Kohei, a staff member. We apologize for the long wait! After learning about the existence of the "FU WAX COOLER" used by FU WAX riders on social media such as Instagram, Love Surf received daily inquiries about the hot topic, such as "Do you sell it?", "Do you have it in stock?", and "When will it be in stock?" "FU WAX COOLER" has arrived at Love Surf! The "FU WAX COOLER" is an original wax cooler designed to keep "FU WAX," the No. 1 surf wax used by WSL top pros, in the best possible condition. It's a common experience for surfers: you've left your wax in the car, it melted, and when you finally wanted to use it, it was no longer usable! With the FU WAX COOLER, you don't have to worry about such unnecessary things! The vacuum container is made of powder-coated stainless steel with a flexible structure, and the high-quality rubber gasket inside the cap prevents the FU WAX from softening even in a car or at high temperatures, so you can use it in the best condition! https://www.instagram.com/reel/DK0oZZTvExg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== FU WAX riders' "jet schilling" also uses the best condition "FU WAX" stored in the "FU WAX COOLER", Making the air! We also provide instructions on how to apply FU WAX, so be sure to check it out! [ap_show_item 372983] [ap_show_item 11799] [ap_show_item 8194] [ap_show_item 117241] "FU WAX COOLER" is available in four colors. The red one in particular is a JAPAN LIMITED color, making it extremely rare! Don't miss out on the "FU WAX COOLER" that keeps the world's best surf wax in top condition! https://www.instagram.com/reel/DK-MYp_Sp_E/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== "FU WAX" is the world's No. 1 surfing wax, a must-have for real surfers who value each and every ride. FU WAX's signature 3D grip supports the feet of professional surfers who compete in the CT, the world's top surf tour, as well as CS and QS, and even ordinary surfers like us! It provides a strong grip even with a small amount, making it an eco-friendly and cost-effective surf wax! My riding was interrupted by a slip and a wipeout... To avoid this, be sure to use FU WAX surf wax!
Learn moreWe're in the high season! Have you changed your FU WAX clothes yet? The temperatures are so high, so be sure to change your clothes!
Hello, I'm Kohei, a staff member. Now that it's July, not only the air temperature but also the water temperature has risen considerably depending on the spot. If the wax on your surfboard is soft at this time of year, it will be difficult to get the wax to stick. First, remove the wax, then apply "BASE" and then "WARM" or "TROPICAL". Even though FU WAX is highly trusted by CT tourers and Olympians, its effectiveness will be reduced if you use it in a season that does not suit the water temperature of the spot, so please read it carefully and do as the name suggests: apply the "BASE" thoroughly, and then apply the top coat according to the water temperature of the spot you are about to enter! On a long-awaited day off, I went surfing. My body slips when paddling and I can't stay stable... I caught a good wave but then slipped and wiped out... When I ripped, my front foot slipped and the surfboard hit my face... You definitely don't want to do that! If you use "FU WAX" you won't have to worry about such things! [ap_show_item 11799] [ap_show_item 11400] "FU WAX" is a special wax that is loved by surfers all over the world who seek the real thing. It is handmade one by one by FU in Brazil using a secret recipe that is not shared with anyone else! I'm sure there is no one who hasn't tried FU WAX, and you'll understand its benefits once you try it, but if you haven't tried it yet, I highly recommend you give it a try. Once you use it, you will understand why FU WAX is so popular. Unlike other waxes that have a weak grip, this wax holds your feet very firmly and will change the way you surf!
Learn moreIntroducing two of Nishii's recommended YouTube videos!
Introducing two of Nishii's recommended YouTube videos! GRIFFIN and COLE FINAL in BRASIL! The finals ended with the LOST team of Griffin and Cole. WSL World Tour race in Brazil! https://youtu.be/C5WW7UN1mEw?feature=shared Michael Ho HIGH Level Surf School With Mason Ho & Harry Bryant In the middle of summer on Oahu's North Shore, Mason Ho and Harry Bryant spent a day at Michael Ho's high-level surf school. Mason surfed on a LOST Pisces with MR 2+1 fins. Harry also tried out a LOST Pisces with 4 fins for the first time! Michael Ho is also riding the new...LOST "MOD QUAD"! Surfers: Michael & Mason Ho. Harry Bryant & Kainalu McCormick. Filming: Rory Pringle (surf) & Mason Ho (ding report) https://youtu.be/oHg5cm-I4y0?feature=shared
Learn moreBreaking new arrivals! LOST's "SMOOTH OPERATOR" by Yuri, MADE IN JAPAN QUALITY RESIN COLOR Kiri Flex, sold-out sizes are now in stock and all sizes are available for immediate delivery!
Hello, I'm Kohei, a staff member. The popular model "SMOOTH OPERATOR" is now available in sold-out sizes in MADE IN JAPAN QUALITY RESIN COLOR, finished by "Yuri-san", who Nishii recognizes as the No. 1 in Japan, using the special foam {KIRI-FLEX} exclusive to Japan. All sizes are now available! Of course coupons are accepted! The SMOOTH OPERATOR is LOST's first mid-length board that is great for both men and women, and is great for small conditions as well as larger reef breaks overseas. If you actually take a look at the ``SMOOTH OPERATOR'', which ``MAYHEM'' released as the optimal solution, you will see that one of the reasons for its popularity is that it has higher performance than mid-length boards offered by other brands that only have a fast take-off. The SMOOTH OPERATOR can be used in small conditions to typhoon swells, and can be used by surfers of all levels. It can easily catch many set waves, which you can't experience with a 20-liter surfboard, and you can operate smoothly all the way to the inside to make long rides! [ap_show_item 165521] [ap_show_item 165495] [ap_show_item 355071] [ap_show_item 355073] [ap_show_item 165166] [ap_show_item 165278] Now in its fifth year, the SMOOTH OPERATOR series is gaining popularity and continues to improve in quality, gaining support from many surfers. Crafted with "MADE IN JAPAN QUALITY," the series is one of the many products in the series that are supported by many surfers. Don't miss out on the kiri-flex "SMOOTH OPERATOR" from JAPAN LIMITED, which has just arrived and uses a carefully crafted tapered stringer made from special paulownia wood from southern Kyushu, giving it excellent flexibility and rebound! Of course, you can participate in the event if you present the coupon code! For a model description of the "SMOOTH OPERATOR", please click here!
Learn moreOZONE Eyewear photochromic lenses! Great for outdoor activities and everyday use!
Hello! This is Sosuke, a staff member! It's been sunny every day... As the sun gets stronger, sunglasses become an essential item! UV rays pose a risk of eye diseases! Not only surfers, but anyone planning to go out this summer should protect their precious eyes with Ozone Eyewear! The photochromic lenses we will introduce this time are not only great for outdoor activities, but are also extremely useful when going out at night! [ap_show_item 372503] Frame color: Clear Black CR Lens Color: Clear ←→ Chamois Brown Photochromic Lens (UV99% Cut) Dimmable from clear to brown color. The clear black frame gives off a sense of elegance, and it's immediately obvious that they're different from cheap sunglasses! [ap_show_item 372482] Frame color: Demi CR Lens Color: Clear ←→ Bounce Gray Photochromic Lens (UV99% Cut) Dimmable from clear to gray color. - The Demi color of the frame is easy for women to wear, and the design has a relaxed feel while still creating a mature look, so you can wear it casually without looking too formal! [ap_show_item 372471] ◆Frame color: Gray Havana ◆CR Lens Color: Clear←→ Bounce Gray Photochromic Lens (UV99% Cut) Dimmable from clear to gray color. -The frame color has a beautiful mottled pattern that is unique to handmade items, making it a product that you can tell has been made with great care! [ap_show_item 358818] Frame color: Gloss Black ◆CR lens color: Clear←→Emo Blue photochromic lens (UV99% cut) Dimmable from clear to blue color. The lens color is blue, a refreshing color that is reminiscent of summer and has a cool feel. The frame is a heavy gloss black that creates a luxurious feel. [ap_show_item 358809] Frame Color: Outside: Matte Black In Side - Gloss Black CR Lens Color: Clear←→Bounce Gray Photochromic Lens (UV99% Cut) Dimmable from clear to gray color. The frame is matte on the outside and glossy on the inside! The subtle difference, which you can see up close, gives it a mature, sexy look. The lens color is the popular gray! [ap_show_item 366265] Frame color: Gloss Black CR Lens Color: Clear←→Bounce Gray Photochromic Lens (UV99% Cut) Dimmable from clear to grey color. The classic color scheme of black frame and gray lens makes this a versatile piece that can be easily coordinated with any color! The "photochromic lens" series introduced this time is sure to be useful in a variety of situations! It adds an accent to summer outfits that tend to be simple! Wear genuine sunglasses to look sophisticated and sophisticated! If you're interested, be sure to check it out!! To see the list of ``Ozone Eye Wear'', click here!
Learn moreBE WET, loved not only in Japan but also in California, has launched a limited-time campaign where you can get a great deal on full orders!
Hello, I'm Kohei, a staff member. BE WET, which supports world-class riders such as recent winners Cole Hashemund and Kolohe Andino, has launched a special campaign for a limited time! https://www.instagram.com/reel/DKsApiCpaKC/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== To celebrate Cole Hashemand's victory, this campaign will see a special sale of a limited edition model not available in Japan for a limited time! Choose from two types of zip systems: the popular "FREESLIDER2" from "BE WET," which uses a double slider with the FREECOIL positioned in a curve from both shoulders to the chest, reducing stress on the shoulders and further improving mobility and waterproofness while maintaining ease of putting on and taking off; or the "FREESHOULDER," a confident design that uses the FREECOIL to cover the opening asymmetrically and combines mobility, watertightness, and ease of putting on and taking off at a high level with a unique concept.The A part can also be chosen from 13 types of DESIGN JERSEY or 18 colors of COLOR JERSEY! The campaign period is until July 31st! Don't miss this chance to get a great deal on a full custom order of "BE WET," a favorite among world-class riders!
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