Blog
Get your FCS II fins at 50% off until the end of this week! The "Sakura-chan! First CT Victory Fair!" is on until the 25th (Sunday)!
Hello, I'm Kohei, a staff member. 20-year-old half-Japanese Betty Lou Sakura Johnson, who moved to LOST Surfboards in 2025, won her first Championship Tour title at the Bonsoy Gold Coast Pro Presented by GMW, the sixth CT event held at Burleigh Heads. To celebrate this, the "Sakura-chan! First CT Win Fair!" is being held until this weekend, the 25th (Sunday)! "Sakura-chan! CT First Victory Fair!" is a fair that is used by many people every day! This is a great event where you can get 50% off FCS II fins when you purchase FCS II fins along with any of the approximately 400 stock boards lined up at Love Surf, including the 2025 ``PLACEBO Surfboards'', which have just arrived but are already selling out in many sizes, ``DOUBLE DART'', ``BLACK SHEEP BUILT'' models, and LOST's new model ``BIG RIG DRIVER''! *Custom surfboards, reserved boards, used boards, and sale boards are not eligible for this campaign. *Purchases made on the Love Surf web store are also eligible if you enter a coupon code. If you purchase the DRIVER3.0, which most riders use, and fins at the same time, you will receive a 50% discount on FCS II fins for the 2025 Australian leg! [ap_show_item 43668] for example, The H4, which Kei Kobayashi always uses in his DRIVER series, is normally priced at 21,780 yen, but is now available for just 10,890 yen! [ap_show_item 4470] [ap_show_item 132867] The Mick Fanning signature fin, the most popular among tour players, is normally priced at ¥19,580, but you can now buy it for just ¥9,790! Love Surf has a team of experienced staff who are knowledgeable about each model, including Pro Nishii, who is the most knowledgeable about LOST Surfboards and PLACEBO Surfboards in Japan, so please feel free to contact us for any inquiries! We're here to help you find the perfect surfboard for you!
Learn moreSTANCE socks are durable and can be worn for a long time! Great socks for everyday wear!
Hello! I'm Sousuke, a staff member. This time we will introduce STANCE socks, which are also used in the NBA and MLB! STANCE socks were founded in San Clemente, California in 2010. They are renowned for their diverse designs, premium fit, and cutting-edge technology, making them incredibly comfortable. They offer a wide variety of colors and designs, including a variety of collaborative socks. STANCE socks have reinforced toes and heels, making them virtually tear-proof! Highly recommended for those who want to add a touch of casual style to their socks, or for those who are tired of their socks getting worn out so quickly!! ©LAS OLAS. All marks, images, photographs, and text published on this website may not be used for commercial purposes without permission. [ap_show_item 356366] [ap_show_item 356503] [ap_show_item 364336] [ap_show_item 104694] With the coming season in which we tend to wear simple clothing, why not add some accent to your feet? It also goes great with shorts! Once you try STANCE socks, you'll never go back to other socks! Give them a try! If you would like to purchase socks or see a list, please click here!
Learn moreThe wave magnet machine "ROUND NOSE ROUND" is selling well even at Bali's reef breaks!
Hello, I'm Kohei, a staff member. Based on the representative LOST "ROUND NOSE FISH," which has been engraved in the history of surfboards around the world, the "ROUND NOSE ROUND" has been tuned for Japanese surfers and Japanese waves, and works not only on Japan's weaker beach breaks, but also on Bali's reef breaks! "ROUND NOSE ROUND" is a Japan-exclusive model jointly developed by "Pro Nishii" and "MAYHEM" behind the scenes for average Japanese surfers! The "ROUND NOSE ROUND" project, which started in 2021, will be released in 2024 after repeated trial and error as the ultimate wave magnet machine! https://www.instagram.com/reel/DJeeyEpvXFJ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== By making the design inherited from the "ROUND NOSE FISH" even wider, the surfboard floats above the water, allowing it to move smoothly on the surface of the ocean without resistance! The round tail of this high-volume "ROUND NOSE ROUND" is a perfect match and directly contributes to its excellent driving performance! https://www.instagram.com/p/DJTQoJfpKQr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The excellently designed surfboard "ROUND NOSE ROUND" is a model that not only allows weekend surfers to float in the ocean, but also allows them to easily catch and ride waves. Depending on the size chosen, you can see that it has high performance even in the waves of Bali, as shown in the photo above! [ap_show_item 370006] DURA-FLEX, the one and only technology that PLACEBO is proud of, tends to be known for its overwhelming strength and high resale value compared to POLYESTER surfboards, as it is semi-permanently resistant to discoloration from the sun. However, its supple flex and springback provide excellent acceleration performance, and combined with the excellent surfboard design of the ROUND NOSE ROUND, it will take riders to the next stage! For a description of the "ROUND NOSE ROUND" model, please click here!
Learn moreA limited-time event until May 25th! To celebrate Sakura's first Championship Tour victory, "Sakura-chan! First CT Victory Fair!" is now underway!
Hello, I'm Kohei, a staff member. To celebrate Betty Lou Sakura Johnson's first CT victory at the Bonsoy Gold Coast Pro Presented by GWM, held at Burleigh Heads on the Gold Coast in Australia, where she moved to LOST Surfboards in 2025, we are holding a limited-time "Sakura-chan! First CT Victory Fair!" What's included in "Sakura-chan! CT First Victory Fair!"? This is a great event where if you purchase any of the 300-400 LOST Surfbords or PLACEBO Surfboards stock boards currently on display at Love Surf, you can purchase fins from FCS, a company that supports her just like LOST Surfboards, at 50% off! [ap_show_item 84968] for example, If you purchase the "MB SPLIT KEEL QUAD," which goes perfectly with the "SMOOTH OPERATOR," "PARTY PLATTER," and "RNF-RETRO REVAMP," along with a new surfboard, you can purchase it for just ¥11,770, down from the regular retail price of ¥23,540! What! You save ¥11,770! [ap_show_item 43668] for example, The H4, a favorite of Kei Kobayashi and a perfect match for the DRIVER series, can be purchased for just ¥10,890, down from the regular price of ¥21,780, when purchased together with a new surfboard! What! You save ¥10,890! [ap_show_item 368002] [ap_show_item 367999] [ap_show_item 106076] [ap_show_item 106074] [ap_show_item 9628] The MR 2+1, which is a must-have for hybrid boards such as the RNF'96, PISCES, MICKS TAPE, and RNF-SNAPPER, is also available for just ¥9,240 when purchased together with a new surfboard, down from the regular retail price of ¥18,480! What! You save ¥9,240! Betty Lou Sakura Johnson, who competed in the CS full-time for the first time in 2021, won the final CS event held in her home town of Haleiwa, Hawaii, defeating 5X World Champion and Gold Medalist Carissa Moore and others, and qualified for the 2022 CT. In 2025, his fourth season, he didn't have good results, but he gradually improved his ranking and with this victory he has jumped seven places to sixth place! Please support Betty Lou Sakura Johnson and the LOST team at the 7th CT event, the Western Australia Margaret River Pro, which started on the 17th!
Learn moreThe 5'11" model has already sold out! If you're interested in the PLACEBO RNF-SNAPPER, a hybrid model with roots in the Round Nose Fish, be sure to get yours soon!
Hello, I'm Kohei, a staff member. Based on the legendary LOST Surfboards "Round Nose Fish," this best-selling PLACEBO model has been tuned by MAYHEM to suit Japanese waves and Japanese surfers. The 5'11" RNF-SNAPPER is now sold out. ! If you're looking for other sizes, get in quick! Super fast takeoff performance inherited from the GOBLIN and ZEKE series! If you've actually ridden one, you know that it's incredibly fast and moves fast! The PLACEBO "RNF-SNAPPER" is a wide, thick, and highly buoyant surfboard that also takes advantage of its high buoyancy to provide nimble maneuverability! https://www.youtube.com/watch?v=8t245CO_ado Unlike high-performance models such as the "DRIVER" series, the PLACEBO "RNF-SNAPPER" makes use of overflow and is user-friendly and fun to ride. It's a model we would recommend to surfers who are losing their stamina and getting tired easily but still want to enjoy performance surfing with action! https://www.youtube.com/watch?v=1NQXP0ONQIU&list=TLGGymm241vxGg0xMzA1MjAyNQ It takes advantage of its high buoyancy, making it fast to paddle! As a result, the takeoff is fast! Just by standing on the surfboard, you can increase your speed! It's fast, so it's easy to take action! It's short, so it's easy to handle! [ap_show_item 349427] PLACEBO Surfboards are lightweight, the surfboards themselves are strong and hard to break, and they don't yellow from the sun, so you can keep riding them in good condition for an amazingly long time.But it's also because of the great models and ride feel that they've been so popular with so many people! When I want it, it's gone... Be sure to get yours before they sell out so you don't miss out! For a model description of PLACEBO's "RNF-SNAPPER", please click here!
Learn moreRE STOCK! The "FCS" fin-shaped keychains, which were all sold out in the previous shipment, are back in stock!
Hello, I'm Kohei, a staff member. The previous shipment was all sold out! The long-awaited "Essential Series" keychains, the base template for FCS II, are back in stock! [ap_show_item 368038] A perfect keychain for organizing your house keys, car keys, etc. The real "Essential Series" keychains are great! It's also a great gift for your surfer friends. For surf goods, click here!
Learn moreThis Luvsurf exclusive offers a quality that far exceeds that of ready-made wetsuits! Cyber FIVE NINTHS LIMITED is available for immediate delivery!
Hello, I'm Kohei, a staff member. As the air temperature rises, the water temperature is gradually rising as well! Luvsurf offers the FIVE NINTHS LIMITED, a low-priced, high-quality wetsuit that goes far beyond the realm of ready-made wetsuits, made possible through a collaboration between Luvsurf and Cyber! [ap_show_item 107643] Made with luxurious "4 Way Flex" material, which is lightweight, stretchy, and has excellent heat retention, and is used in fully custom-made wetsuits! The body color and markings are all black, creating a timeless design! [ap_show_item 107701] The zip system is a "5/9 Slant Zip System" that shortens the popular long chest zip used in semi-dry jackets by 5/9, reducing stress from the zipper and thickness around the sides, improving paddle and functionality! The size range is You can choose from seven sizes: "M", "ML", "ML-R", "L", "LR", "XL", and "XL-R". Suitable for surfers of a wide range of heights and body types! But when the season comes, it's "SOLD OUT" and I can't buy it... We recommend you purchase early to avoid any issues! For other wetsuits, click here!
Learn moreNEW ARRIVAL! The adjustable mesh case from "DESTINATION," which started in California, has just arrived!
Hello, I'm Kohei, a staff member. DESTINATION, a surf gear brand that specializes in manufacturing high-quality surf accessories, has just arrived with a new surfboard cover made from a new material that is neither hard nor soft! [ap_show_item 370406] It uses a cushioned nylon mesh that allows heat to escape. The tail is a roll-up type with a buckle, so even if there is extra length, it won't flap around unnecessarily! For surfboard cases, click here!
Learn more