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NEW FOR 2025! We have just two new models in stock: the RNF'96 KING FISH, which inherits the DNA of the LOST RNF'96.
Hello, I'm Kohei, a staff member. It's no secret that the RNF'96, which has captivated surfers around the world, both professional and amateur, is the ultimate all-around model that can be ridden in a wide range of wave types, from reef breaks to beach breaks! Inheriting the DNA of "RNF'96", Even easier! Ride the waves even more! The one that lets you glide is "RNF'96 KING FISH"! The new model "RNF'96 KING FISH" is perfect for surfers over 40 who don't live right in front of the ocean and can only go to the beach so often due to work or family commitments. The long length makes paddling very easy, but the tail rocker, thin nose and tail, and repositioning of the fin box mean you can make smooth turns without having to step back with your back foot all the way to the tail end like with high-performance models! Are you a fan of RNF'96 but want to make it even easier? He glides on the waves when the other shortboarders can't get a hold of them, runs through sections that look like they'll turn back into a swell, and puts in some action on the renovated, firm sections! The RNF'96 KING FISH makes it easy to do this kind of riding! [ap_show_item 367432] [ap_show_item 367244] The double ender carried over from "RNF'96" is still alive and well! Keep an eye out in 2025 for the RNF'96 KING FISH, which retains the excellent surfboard design of the living legend RNF'96 but has a longer length! For details on the "RNF'96 KING FISH" model, click here!
Learn moreEveryone! Today, April 20th, Nishii is working at Love Surf.
Everyone! Today, April 20th, Nishii is working at Love Surf. Love Surf has started displaying sample boards of the new 2025 model, which is scheduled to arrive at the end of April!! We are accepting pre-orders for these boards before they arrive, so please come and see the actual boards. Precebo has five models using the new 2025 technology Duraflex 5! And Lost won't let other brands follow suit! Ultra-fast! High performance! Strong flex! We have three models of the coveted full carbon DOUBLE DART on display. Nishii will be in the store to answer any questions you may have about the model and sizing of your next surfboard! We'll be waiting for you from 12 noon to 8pm, so come along when there are no waves! https://youtu.be/2F_uhrgUqa8
Learn moreOnly a few left! PLACEBO "SMOOTH OPERATOR" 6'6" only available for immediate delivery!
Hello, I'm Kohei, a staff member. The "SMOOTH OPERATOR" model is extremely popular among surfers who want stylish and easy surfing, and has sold so well that we've almost run out of stock boards! The secret to its popularity is that it's in great condition! Catch lots of waves! You can take action in the stretched section! Easy fun surfing possible! The SMOOTH OPERATOR can ride a lot of waves without feeling like a mid-length board, but it doesn't feel like it's completely stuck! The SMOOTH OPERATOR, created by MAYHEM, a leader in surfboard design, is different from old-school mid-length surfboards in that it is a dynamic and action-packed board! Have you seen one of the best episodes of the "Arashimurata" channel, "[He's Amazing] We had Joe ride the popular mid-length! [Currently ranked 3rd in Asia]"? You should definitely check out the episode where professional surfer Joe Azuchi rides the PLACEBO SMOOTH OPERATOR in style! Check out the stance position of professional player Joe Azuchi! Your stance is quite narrow, and both feet are positioned forward in relation to the surfboard! The "SMOOTH OPERATOR" is a long model, so by moving not only your back foot but also your front foot, you can increase your speed without pumping around or getting left behind by the waves! On the other hand, when you want to perform a solid action, you move not only your hind legs but also your front legs backward. As a result, the stance width is also wider. I know I'm repeating myself, but with longer surfboards, movement on the board is especially key! https://www.youtube.com/watch?v=oBrAEJtYB6g The PLACEBO "SMOOTH OPERATOR" is semi-permanently resistant to sun damage and boasts overwhelming strength compared to POLYESTER surfboards. The reason it is popular with many surfers is that it requires no paddling strength, your arms won't get tired easily, and you can operate smoothly all the way to the end of the wave! Don't miss this limited opportunity! Click here to find PLACEBO's "SMOOTH OPERATOR"! Click here to find LOST's "SMOOTH OPERATOR"!
Learn moreTo everyone! Regarding the Luvsurf website renewal and inquiries.
Luvsurf website renewal and inquiries Thank you for always using the Luvsurf online shop. We have renewed our online shop. New Features • Issuance of delivery notes and receipts ◦ You can now download it yourself from the delivery completion email or from your My Page. • In-store pickup ◦ When placing an order, you can now select "Pick up in store." • Enhanced security ◦ Instead of logging in with a password, a code will be sent to your registered email address. • Restock notification ◦ If you register your email address under "Receive in-stock notifications" for out-of-stock items, you will be notified by email when the item is restocked. Impact on user information Due to the transfer of user information, there is a possibility that garbled characters may occur and addresses may be incorrect. We are taking every precaution to address this issue, but we would appreciate it if you could double-check your shipping address information when making your first purchase on the new website after Thursday, April 9th. How to check the information registered in your account You can check it from your profile on My Page. Inquiries regarding the new site We accept applications via our official LINE account. Please feel free to contact us if you experience any of the following issues: • I can no longer log in • I didn't receive the email to receive the code. • I forgot which email address I used to log in. • I can't find the product I want • I don't know how to purchase, etc. For frequently asked questions, please visit https://www.luvsurf.co.jp/faq/ . Add LINE Regarding other inquiries For inquiries other than those related to the online shop, Please contact us by phone at our physical store or by using the inquiry form below. • I want to check stock availability • I want to discuss board size. • I would like to discuss which model to choose, etc. ■ Luvsurf Tel 03-3732-5532 [Business hours] 12:00-20:00 Open all year round Contact form https://www.luvsurf.co.jp/contact/ https://www.luvsurf.co.jp/contact/ https://youtu.be/-C3uBjzovEY
Learn moreDue to maintenance work, the Luvsurf online store will be temporarily unavailable from 8:00 PM on April 7th for the following period.
Thank you for using Luvsurf. Due to maintenance work, the Luvsurf online store will be temporarily unavailable from 8:00 PM today, April 7th, for the following period. If you plan to shop at the Luvsurf online store, please place your order by 8:00 PM today, April 7th. During the maintenance period, we will continue to respond to customer inquiries and inquiries from the online store as usual, so please feel free to shop with confidence. [Our physical stores are open as usual] [Order acceptance suspension period] April 7, 2025 (Tuesday) 8:00 PM - April 9 (Wednesday) Open as soon as maintenance is complete We apologize for any inconvenience or trouble this may cause, and we appreciate your understanding. For inquiries about products or orders, please contact us at the address below. 【inquiry】 Phone: 03-3732-5532 Email: order@luvsurf.co.jp [Our physical stores are open as usual]
Learn moreA must-see! The surf movie "Reckless Isolation," which is about a surf trip to the Mentawai during the pandemic, is now available on YOUTUBE!
Hello, I'm Kohei, a staff member. We are in the midst of the 2020 coronavirus pandemic! "Reckless Isolation," a documentary of a month-long surf trip to Mentawai, Indonesia, is now available to watch on YouTube! LOST team riders Kolohe Andino, Griffin Colapinto, Crosby Colapinto, Ian Crane, and Luke Davis go on a surf trip with Indonesia's borders closed and empty of surfers outside the country! https://www.youtube.com/watch?v=1bX_LGOwPZI "Reckless Isolation" is a surf movie set in an amazing location by LOST's top team riders in San Clemente. It's about them taking various risks to create the best waves possible when the whole world was in lockdown and everyone was afraid! Many of you probably own "THE LAST CRUSADE," a premium collector's book that includes many scenes from "Reckless Isolation." Please watch "Reckless Isolation" when you have time or before you go surfing to get yourself pumped!
Learn moreThey've sold so well that stock boards are disappearing fast! If you want to ride a new board during Golden Week, make sure you get one soon!
Hello, I'm Kohei, a staff member. As the weather gets warmer, the surfboards are moving better. Those of you who check out Love Surf's stock boards on a daily basis may already know this, but we've been selling so many surfboards that we're running low on stock boards! At Love Surf, we normally have 200-300 boards in stock to meet the needs of customers who want to buy something now or compare different sizes before making a decision. However, due to excessive sales, many boards are sold out or on backorder... With the long Golden Week holiday coming up, and for those of you planning to go on a surf trip with a new board, our factories in the USA, Japan and Vietnam are working hard to produce boards, but if the surfboard you're looking for is in stock, we recommend you get it as soon as possible! The other day, a customer headed to Love Surf after checking that stock boards were available on the Love Surf web store, but while they were on their way there, the boards had sold out in the store and they were unable to buy one. Love Surf has the most knowledgeable staff in Japan, including Pro Nishii, who are experts on LOST Surfboards & PLACEBO Surfboards, and will consult with you to find the best surfboard for you! There's no doubt that the feel of the surfboard will vary depending on the model, the fins, and the preferences of the person riding the board! Love Surf has the perfect surfboard for you! All of our staff look forward to your visit!
Learn moreLast-minute demand??? Several bottles are selling every day! LOST's "SMOOTH OPERATOR" and PLACEBO's "SMOOTH OPERATOR" are selling out in many sizes!
https://www.youtube.com/watch?v=dWQICqBTqa8&list=TLGGkJmRdiDv13gzMDAzMjAyNQ Hello, I'm Kohei, a staff member. Since the price increase was announced, surfboards have been selling at an incredible rate! The SMOOTH OPERATOR, LOST's first mid-length model and a long-selling model, is selling like hotcakes, with many sizes selling out, and is a favorite among both shortboarders and longboarders alike! When developing the SMOOTH OPERATOR, MAYHEM himself went surfing in San Onofe and Dana Point, California, where the soft, gently sloping waves are popular with older men and women longboarders and beginners, to teach his four children how to surf. In order to allow MAYHEM to enjoy surfing even in such slow and soft waves, we designed and shaped a large number of boards, and the result is the SMOOTH OPERATOR. Just listening to this episode will definitely put you in good spirits! Why does "SMOOTH OPERATOR" attract so many surfers? Doesn't that bother you? 1. Even if your paddling strength is weak, you can catch waves with fewer paddles, so you can ride more waves. 2. You can catch waves with fewer paddles, so you can ride more waves without getting tired. 3. It was designed for small waves, but it can also be used on large waves with lots of water. 4. The rails are neither too thick nor too wide, so they provide excellent control and move better than you might expect. 5. Dolphin fishing is also possible. As it is a 6 or 5 fin plug, it can be used in a variety of conditions and styles. 7. It's small enough to fit in an apartment building elevator. 8. A surfboard with a cool shape that looks great just by holding it and looking at it. 9. The board's gliding performance allows you to easily ride to the inside without stopping even on sections where a shortboard would stop! It perfectly meets the needs of modern Japanese surfers, which is why it's selling so well! It's well known that MAYHEM, the creator of the SMOOTH OPERATOR, loves it so much that he always includes it in his quiver not only when surfing in his home state of California, but also when traveling abroad for surfing trips! Unlike other brands' mid-length boards that are fast to take off and simply go straight, the SMOOTH OPERATOR also offers performance that will satisfy even shortboarders like us. The sizes of LOST's "SMOOTH OPERATOR" and PLACEBO's "SMOOTH OPERATOR" are currently sold out, but our factory is working hard and putting our heart and soul into producing them to fulfill everyone's desires, so please wait a little longer! [ap_show_item 84968] [ap_show_item 5272] By the way, the SMOOTH OPERATOR is not a surfboard designed to help you get high scores in contests, so we recommend going up a size! If you use a size that is too close and short for your usual style, the benefits of the "SMOOTH OPERATOR" will be halved! We recommend using the PG SPLIT KEEL QUAD setup like Pro Nishii! The hold and speed performance that you can't get with other fins are excellent, and they are a great match. This is one of the recommended fins to try first with the "SMOOTH OPERATOR". [ap_show_item 193636] [ap_show_item 104076] [ap_show_item 74356] together! The SMOOTH OPERATOR is mid-length, so please use a 7-foot leash cord! To purchase LOST's "SMOOTH OPERATOR" click here! To purchase PLACEBO's "SMOOTH OPERATOR", click here! https://www.youtube.com/watch?v=Q9_FJNX4qUU&list=TLGGO5T0RHyAV-gzMDAzMjAyNQ https://www.youtube.com/watch?v=WgT12Ia5-g4&list=TLGGhX6Jr-02AXszMDAzMjAyNQ
Learn moreWhat did Yago Dora, winner of the 3rd WSL event, MEO RIP CURL PRO PORTUGAL, choose for his free surfing in Hawaii?
Hello, I'm Kohei, a staff member. Yago Dora, nicknamed Skinny Goat, who won the third WSL event, the MEO RIP CURL PRO PORTUGAL, is in great form and has just dropped "SKINNY GOAT - HAWAII 2025 // EP O1," featuring stories from his time in Hawaii, on his YouTube channel! https://www.youtube.com/watch?v=NYb6AKcwUls The footage was filmed at the first WSL race in Hawaii, and it shows not only surfing in Hawaii but also private scenes, making it a very entertaining video! In particular, in the second half of the video he rides the RNF-RETRO REVAMP DOUBLE DART and shows off a riding style that could be mistaken for a performance board, so be sure to check it out! The RNF-RETRO REVAMP is designed with a low rocker to allow you to ride even the slowest breaking waves, and it's well known that not only Yago Dora but also Cole Hashmund loves to ride it! We highly recommend the RNF-RETRO REVAMP, which combines old-school coolness with the latest surfboard design and performance that will satisfy even shortboarders! Yago Dora won the third WSL event in Portugal and is currently ranked 4th in the CT rankings. In 2024, he came in 6th place, narrowly missing out on the final 5, but I hope he will make it to the final 5 in 2025 and be in the running for the world title! To purchase "RNF-RETRO REVAMP", click here!
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