Skip to content

Blog

Are you fully prepared for sun protection? Luv surf has a wide selection of great sunscreens! New products too!

Hello!! I'm Sousuke, a staff member! What kind of sunscreen do you usually use? Are there any of you who just choose sunscreen without thinking? Luv surf has a wide selection of sunscreens that will protect your skin from the strong sun, and once you try them you'll never want to go back to other sunscreens!! We will also be introducing new products that just arrived the other day! Please take a look! [ap_show_item 356153] [ap_show_item 247856] [ap_show_item 107862] The first one we'd like to introduce is the VERTRA sunscreen series! VERTRA has conducted numerous tests with the Marines, government agencies, Olympic athletes, and others to develop a range of water-resistant and environmentally friendly sunscreens. It has been proven to maintain SPF protection levels and last for long periods underwater, even when tested for 80 minutes while underwater and sweating! Furthermore, it is environmentally friendly, does not contain any substances that harm marine life or coral, and is produced without animal testing! VERTRA has been trusted and used for a long time! Check it out! [ap_show_item 111724] Next on our list is "EN," supervised by professional surfer Masato Yukawa! "EN" was developed based on the concept of a sunscreen for surfers by surfers, and repeated sample tests were conducted in Southeast Asia, where UV rays are said to be strongest, demonstrating that the areas where this sunscreen is applied do not hurt or peel. It has been highly praised by professional surfers who spend 4-5 hours in the ocean, and its effects last even in the water for long periods of time, so there is no need to reapply! With many surfers getting frustrated at sea, this fragrance was created with the hope that it would help them feel a little more relaxed while surfing, and it is a very elegant fragrance that is both relaxing and uplifting. This sunscreen is made by surfers who work in the ocean under the strong sunlight, and is made with the utmost care.It is an outstanding sunscreen in terms of scent, compatibility with the skin, water resistance, and environmental friendliness! With this one item, you can surf to your heart's content in the ocean without worrying about UV rays! [ap_show_item 372063] Next, we will introduce our new products! A new model has been released from JELLYS GUARD, the dual-purpose product that protects against jellyfish and provides sun protection! Introducing a new formula that doesn't leave a white cast! It combines jellyfish protection and high UV protection so you can enjoy marine leisure activities with peace of mind! Citrus scent has also been newly adopted in this new model! The world's first anti-jellyfish cream, "JERRY'S GUARD"! If you don't want to have to worry about jellyfish anymore, be sure to check it out! [ap_show_item 107129] The last product we will introduce today is a non-chemical sunscreen called "MANDA LE"! All of MANDA LE's sunscreens are made using only natural and organic ingredients, so even if your child accidentally puts it in their mouth, it's safe and reliable, even for those with children! It's a paste-type sunscreen that can be used for a long time! It doesn't sting your eyes! Even the world's top surfer, Kelly Slater, highly praises MANDA LE sunscreen! If you want to enjoy summer surfing to the fullest without worrying about the sun, be sure to check it out!! To see a list of sunscreens , click here!

Learn more

New product! This is very useful! Clark Form Surf Bucket!!

Hello! I'm Sousuke, a staff member! The scorching hot days have continued day after day, and the heat is really starting to get bad! As the high season approaches, I think more people will be going to the beach to swim and surf. Today I would like to introduce the "CLARK FORM" surf bucket, which is extremely useful when going to the beach! This surf bucket is extremely easy to carry and is extremely useful when swimming or doing ocean activities where you have a lot of luggage! It can be folded up, so it doesn't take up much space even in a car with a lot of luggage! I think it's common to find it difficult to change clothes after surfing or swimming because sand gets on your feet. The Clark Form surf bucket has a wide interior, so you can get changed inside the bucket without getting sand on your feet! Although it's large, this surf bucket can be folded up and is easy to carry around! It's just ideal! There is also a storage pocket inside where you can store small items such as wax and sunscreen! With the high season for beaches fast approaching, it's a must-see! Don't miss this chance! [ap_show_item 371886] Luv surf also has other products that are useful at the beach! To see a list of useful items for the beach, click here!

Learn more

The WSL Lowers Pro has started. Report from Nishii!

I started the WSL Lowers Pro. You can watch live performances and highlights of the heats on the WSL website. Check out the images of the LOST team clipped from Nishii's footage. Since it is still the first day for the Lost Team, no one has been eliminated yet, but an elimination revival match is scheduled for tomorrow. There are plenty of waves so I think it will continue tomorrow, so I will report again tomorrow.

Learn more

It's finally ending this weekend! Don't miss out on the "Reasonable Sale! LOST Surfboards up to 60% off!" with over 60% off!

Hello, I'm Kohei, a staff member. We've received a huge response for our unbelievable and shocking prices, with up to 60% off! "Reasonable Sale! LOST Surfboards Up to 60% Off!" will finally end this weekend! Prices will go back up to normal from next week, so there's no time to hesitate! [ap_show_item 371319] [ap_show_item 105589] [ap_show_item 105595] [ap_show_item 371356] [ap_show_item 371309] [ap_show_item 371307] [ap_show_item 371322] [ap_show_item 371324] [ap_show_item 371323] [ap_show_item 371325] [ap_show_item 117030] [ap_show_item 117024] [ap_show_item 114351] "Reasonable Sale! LOST Surfboards Up to 60% Off!" Click here!

Learn more

Everyone! Thank you for coming to our store and purchasing so many new LOST "RNF'96" Polyester Made in Japan Quality items!

Mr. A, You have chosen LOST "RNF'96" Polyester Made in Japan Quality. This customer rides a variety of boards with the same preferred buoyancy, including the DRIVER 3.0 and 3.0 STUB DRIVER. He was looking for a board that could be used in smaller waves and was considering the SUB DRIVER 3.0. He chose the 5'5" RNF'96, which is almost the same size as the 3.0 STUB DRIVER he already owns, so he can enjoy the many differences. Mr. B, LOST "RNF'96" POLYESTER MADE IN JAPAN QUALITY RAIL AIR BRASH was selected. He is a veteran surfer who also uses the ``3.0 STUB DRIVER'' and ``SUB DRIVER 2.0.'' In the Shonan area, where surfing is popular, it's hard to compete with longboards and kids surfers, so He came to Love Surf to add the RNF'96, which has excellent paddle and takeoff capabilities and high performance, to his quiver. This "RNF'96" is a limited edition with black spray painted rails, and he really liked it! Mr. C said, You have chosen LOST's "RNF'96" Polyester Made in Japan Quality. He came to Love Surf with his sights set on the ultimate all-around model, the RNF'96. He was already using the RNF'96, but he wanted to try out a shorter version with less buoyancy, so he decided to try it out. It seems that he had checked the Love Surf web store in advance to see if the item was in stock, and he was torn between the standard dimension and the wide dimension, but he ended up purchasing the wide dimension, which allows for a shorter ride. Mr. D, LOST "RNF'96" chose POLYESTER Made in Japan Quality. He came to Love Surf to purchase his second copy of "RNF'96." The first one was purchased when the new model of ``RNF'96'' was released, and he used it quite a lot, so he bought a new one. The "LOST Surfboards" traction pad that I also used last time matches the surfboard and looks really cool. He seemed very happy as the first sale was scheduled for the next day. Everyone! Thank you for visiting our store! Thank you for purchasing the new LOST "RNF'96" Polyester Made in Japan Quality! https://youtu.be/XxWoDvxnCBc

Learn more

All sizes in stock! The Cyber ​​1mm Full Suit, a collaboration model between Love Surf and Cyber, is now in stock!

Hello, I'm Kohei, a staff member. It can be used on cold summer days, to prevent chafing, sunburn, and jellyfish bites, making it a versatile item that can be used for a long time. The collaboration model between Love Surf and Cyber, the "Cyber ​​1mm Full Suit", is now available in all sizes and in stock for immediate delivery! The Cyber ​​1mm Full Suit, a collaboration model between Love Surf and Cyber, is made with 1mm super stretch material! It's 1mm thick and stretchy, so it doesn't restrict movement at all, and you'll feel like you're moving so freely you'll forget you're even wearing a wetsuit! The size range is Available in sizes M, ML, L, and XL to suit standard body types. You can choose from 7 sizes, including "ML-R," "LR," and "XL-R," which are suitable for men with wider body types! As expected, the best-selling models are the ones with more width, such as ``ML-R,'' ``LR,'' and ``XL-R''! [ap_show_item 107683] For other wetsuit stocks, please click here!

Learn more

A video has been released of Kolohe Andino riding a LOST Made in Japan quality bike at Shidashita!

2% of YouTube users are saying "Kolohe Andino" A video has been released of someone riding the Lost surfboard "SUP DRIVER," made with high-quality Japanese materials, so we'd like to introduce it to you. This board is a Made in Japan quality board manufactured in a factory in Fukushima. This is a board that Kolohe Andino requested Nishii to make and gave to him from the store's stock board. Please take a look at the beach break at Shidashita, where I'm riding at the Chiba session. You can see that Anon also participated in this session. The surf footage from the Chiba session starts around 10:00! HIJINX WORLD TOUR Filmed/Edited - Mitch Imgraben https://youtu.be/iVZHIjv7HWs?feature=shared

Learn more

New YouTube release! [Must-see! Collector's Edition] MAYHEM himself gives a detailed explanation of two popular models designed specifically for small waves!

[Must-See! Collector's Edition] MAYHEM himself gives a detailed explanation of two popular models designed specifically for small waves! This YouTube video is a must-see! Two popular models from Lost that are specialized for small waves were designed by the shape designer of Lost surfboards himself. "MAYHEM" gave us a very detailed explanation inside Love Surf. The two popular models are the "PARTY PLATTER" and the "RNF RETRO REVAMP." The more I hear about it, the more I want to grab this board and go surfing. Please take a look at the detailed explanation by Mayhem himself, with translated subtitles. We've just received a lot of new stockboards in two models, so you can ride them right away!! Which board design is your favorite? https://youtu.be/-C3uBjzovEY

Learn more

Be sure to check it out! What model did professional surfer Anon Matsuoka choose in free surfing?

Hello, I'm Kohei, a staff member. What model did professional surfer Anon Matsuoka choose for free surfing in his home area of ​​Chiba South? PISCES is the most anticipated high-performance fish model of 2025! https://www.instagram.com/reel/DHcI3RaBLrn/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== As you all know, Anon Matsuoka, a top Japanese competitor who is aiming for CT qualification and competing in QS&CS, almost always uses the DRIVER series when surfing, but the PISCES he chose for his brief time off is an evolved model based on the ultimate all-round model, the RNF'96. "PISCES" will feature not only professional surfer Anon Matsuoka, but also CT tourers Yago Dora and Betty Lou Sakura Johnson! In free surfing, Ian Crane and Mason Ho are also big fans of it! https://www.instagram.com/reel/DCsMMSGSnTq/?utm_source=ig_web_copy_link Compared to RNF'96, PISCES has a slightly larger outline curve and slightly less volume. Slimming the nose area, Increased nose rocker, The bottom concave is deep, Increase the flat between your legs, Thinner rails, Widen it a little, 5 fin plug, Add wings, Tight turns in the pocket. Vertical approach. It offers control without relying on fins, making it a reliable quiver for surfers of all levels in a variety of wave conditions! For a description of the "PISCES" model, click here! To purchase "PISCES" click here! [ap_show_item 9628] [ap_show_item 106074] [ap_show_item 106076] [ap_show_item 368002] [ap_show_item 367999] The PISCES is thinner than the RNF'96 and has its widest point positioned further forward, making it a surfboard that feels very similar to the CALIFORNIA TWIN, making it easy to rail and handle even large waves. Of course, for fin setting, we recommend "M.R 2+1"!

Learn more