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We're sorry to have kept you waiting! Our highly recommended fin cases are back in stock!

Hello, I'm Kohei, a staff member. Fins are the only thing that can change the performance of a surfboard, and there is a lot to learn about them, so you'll want to own a variety of fins! The "DESTINATION Fin Case" is back in stock, allowing you to neatly store and carry your fins! [ap_show_item 53335] The "DESTINATION Fin Case" features a military-style world map design that's super cool! It's a must-have item for camo lovers! And more! Not only does it look cool, but it can also store a variety of items such as wax and sunscreen, so you can store everything in just the ``DESTINATION Fin Case.'' [ap_show_item 3007] Speaking of fin cases, we also recommend the FCS fin case! Made from 450D ripstop poly material, it is water and abrasion resistant. Made of durable molded gel and with an accordion-shaped internal divider, it won't fall apart! In addition to the items introduced in this blog, Love Surf has many other items available, so be sure to check them out! For surf goods, click here!

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[For adult surfers] Mid-length designed specifically for shortboarders!

[For adult surfers] Mid-length designed specifically for shortboarders! Limited production boards of the popular model "Smooth Operator" are now available for purchase! Is there a hidden meaning behind cheap boards? I said whatever I wanted about the new board, even though it might spark a firestorm lol https://youtu.be/sxHPlGluu7c?feature=shared We're pleased to announce the arrival and sale of a highly popular model! LOST's limited-edition "Smooth Operator" stockboard. This "Smooth Operator" surfboard, made in Japan with high-quality craftsmanship, will be available in stores and online soon. This special resin-colored stockboard, limited to 22 pieces, is made in Japan. It features a tapered stringer blank with a wide nose and a 1mm tapered tail, a feature that's now hard to find even for Smooth Operator models made in California. Compared to the US spec, the 6'2" is ¥60,000!!!! The 7'0" is ¥80,000!!!! Prices vary depending on the length, and with a limited production run of 22, it's a rare and valuable bargain! The US-made resin-colored Smooth Operator boards are incredibly popular and sell out immediately upon arrival, so don't miss out on this resin-colored stockboard when it goes on sale. It comes in sizes from 6'2" to 7'0", but since it's a limited edition product, we expect it to be a hot item! If you haven't registered for LINE yet, ◆Add LINE friends: https://page.line.me/luvsurf Sign up here so you don't miss the release date and time! LOST『SMOOTH OPERATOR』MADE IN JAPAN QUALITY FCS2/5fins / Resin color ¥168,000 / ¥184,800 (tax included) *6 sizes available 6' 2" x 20.00" x 2.56" 34.0cl (188×50.8×6.5cm) Suitable for 50-70kg Light Purple 6' 4" x 20.25" x 2.63" 36.55cl (193×51.4×6.68cm) Suitable for 60-80kg Turquoise 6' 6" x 20.50" x 2.65" 38.5cl (198×52.1×6.73cm) Suitable for 65-85kg Light Blue 6' 8" x 20.75" x 2.70" 40.8cl (203×52.71×6.85cm) Suitable for 70-90kg Gray 6'10" x 21.0" x 2.75" 43.25cl (208×53.3×6.99cm) Suitable for 75-95kg Blue 7'0" x 21.25" x 2.82" 46.25cl (213×54.0× 7.16cm) Suitable for 80-90kg Light Brown ◆Please feel free to contact us if you have any questions about the appropriate board size to suit your body type, level, and needs. *Please call Love Surf at 03-3732-5532, open 12:00-20:00 every day. *Please use the inquiry email form. https://www.luvsurf.co.jp/contact/ https://youtu.be/PYq53vTMZJ4

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LOST "Smooth Operator" Limited Edition Stockboard (22 units) Now Available for Sale!

Announcement of the arrival and sale of the limited production stock board of the popular model LOST "Smooth Operator"! We're pleased to announce the arrival and sale of a highly popular model! LOST's limited-edition "Smooth Operator" stockboard. This "Smooth Operator" surfboard, made in Japan with high-quality craftsmanship, will be available in stores and online soon. This special resin-colored stockboard, made in Japan in a limited run of 22, features a tapered stringer blank with a wide nose and a 1mm tapered tail, a feature that's now hard to find even for Smooth Operator models made in California. Compared to the US spec, the 6'2" starts at ¥60,000! The 7'0" even goes as high as ¥80,000! Prices vary by length, and with a limited run of 22, this is a rare and valuable bargain! The US-made Smooth Operator resin-colored boards are incredibly popular and sell out immediately upon arrival, so don't miss out on this resin-colored stockboard when it goes on sale. Available in sizes from 6'2" to 7'0", this limited edition board is expected to be a hot commodity! ! https://youtu.be/PYq53vTMZJ4 If you haven't registered for LINE yet, ◆Add LINE friends: https://page.line.me/luvsurf Sign up here so you don't miss the release date and time! LOST『SMOOTH OPERATOR』MADE IN JAPAN QUALITY FCS2/5fins / Resin color ¥168,000 / ¥184,800 (tax included) *6 sizes available 6' 2" x 20.00" x 2.56" 34.0cl (188×50.8×6.5cm) Suitable for 50-70kg Light Purple 6' 4" x 20.25" x 2.63" 36.55cl (193×51.4×6.68cm) Suitable for 60-80kg Turquoise 6' 6" x 20.50" x 2.65" 38.5cl (198×52.1×6.73cm) Suitable for 65-85kg Light Blue 6' 8" x 20.75" x 2.70" 40.8cl (203×52.71×6.85cm) Suitable for 70-90kg Gray 6'10" x 21.0" x 2.75" 43.25cl (208×53.3×6.99cm) Suitable for 75-95kg Blue 7'0" x 21.25" x 2.82" 46.25cl (213×54.0× 7.16cm) Suitable for 80-90kg Light Brown https://youtu.be/sxHPlGluu7c?feature=shared

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NEW ARRIVAL! A new model of the popular "Luvsurf Knit Cap" has been released every year!

Hello, this is Kohei from Love Surf. We apologize for the long wait! The ever-popular "Luvsurf Knit Cap" has been updated. This year, we have carefully selected from a variety of bodies and are adopting ones that we are satisfied with in terms of size, silhouette, and comfort! The tag design has also changed from the classic design to a new design! [ap_show_item 120769] [ap_show_item 120768] [ap_show_item 120766] [ap_show_item 120765] It comes in four different colors and the reasonable price makes you want to own more than one! It's soft and fluffy, and comfortable to wear without any stress, making it a must-have item this winter! For other "LOST Closings" click here!

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The water temperature is dropping rapidly, isn't it? Please change your "FU WAX"!

Hello, I'm Kohei, a staff member. Due to the southwesterly winds that have been blowing every day, the water temperature in the Chiba area is dropping rapidly! Please change the look of "FU WAX"! Unlike other surf waxes, FU WAX boasts 3D grip performance, but if you don't use it according to the water temperature at the time, its incredible grip will be lost! FU WAX is the world's best surf wax, trusted and used by everyone from professional surfers whose lives depend on the results of contests to weekend surfers who want to make the best possible ride on their important days off. FU WAXER is used by an incredible number of surfers, including world champion Filipe Toledo, the still-active and legendary Kelly Slater, and Kanoa Igarashi, the only Japanese elite tour surfer! There are even many secret "FU WAXERS" who are contracted with other wax brands but actually use "FU WAX"! FU WAX, which is gaining more and more addicts every year, is handmade one by one by FU in Brazil using a top-secret recipe. Other brands of wax require a lot of time and effort to cover up the weak grip, and you have to apply a lot of it to create unevenness! "FUWAX" is different! Make sure to spread it evenly, not in a way that creates bumps! Just apply a thin layer all over the surface and it gives great grip, so it's actually economical and eco-friendly! [ap_show_item 11799] [ap_show_item 117251] [ap_show_item 117241] [ap_show_item 117169] "FU WAX" is a worldwide best-seller, so be sure to purchase it from authorized dealers such as Love Surf! I found a fake on an auction site or other flea market site! It's hard to tell just by looking at the packaging, but the important grip strength is completely incomparable to the genuine product, so please be careful!

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The all-black volleyball leash "BALLET" that Nishii loves is now on sale!

The all-black volleyball leash "BALLET" that Nishii loves is now on sale! https://www.luvsurf.co.jp/ap_brand/ballet/ The all-black volleyball leash used by Nishii, the only Japanese ambassador, is now on sale. Until now, I've only had all-white leashes, but the all-black leashes are also really cool, maybe because it's volleyball? I really like the stylish atmosphere. These photos were taken when Mr. Okuyama from Kimies, an importer and distributor in Japan, brought the leash to Nishii. On this day, Okuyama compared the sizes of the 5'4" and 5'5" LOST round nose fish. I bought the Five Five size and took it home. New color "BALLET" PAD is now in stock! https://www.luvsurf.co.jp/ap_brand/ballet/ 『BALLET』ROYAL SWAN PRO PAD “BALLET” Sinatra Front Pad / BLACK "BALLET" NOAH COLLINS SIG. 2PIECE https://youtu.be/ChGAI3_BJBc

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I went to the MSP factory in Fukushima where LOST's "MADE IN JAPAN QUALITY" is produced.

The other day, I went to the MSP Factory in Fukushima, where LOST's "MADE IN JAPAN QUALITY" is produced. This year marks the fourth season at the factory, and new craftsmen have joined the team. This has enabled us to increase the number of units we produce each year. The work of our skilled craftsmen has also improved since the first year. We are now able to carefully and reliably deliver high-quality products, Nishii has been observing the work of the people at Japan's best surfboard factory, acknowledged by both himself and others. The Lost Made in Japan Quality Project will enter its fifth season next year and will continue to evolve. Everyone, please look forward to it! https://youtu.be/ChGAI3_BJBc

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A huge hit! The "Nishii Pro" consultation event with purchase benefits, "Consult with Nishii Pro to decide on the perfect new stockboard for you," is available until the end of this week!

Hello, I'm Kohei, a staff member. We are pleased to announce that the extremely popular "Consultation session where you can talk to Pro Nishii and decide on the perfect stock board for you" will be held until the end of this week. During the event, many customers came to the store to consult with Pro Nishii and find the best stockboard for them. A popular service for customers who live far away and find it difficult to visit Love Surf is to have Pro Nishii call you at a specified date and time to provide advice on stockboards. Just like customers visiting Love Surf, please fill out the "Inquiry Form" and specify the date and time you would like to consult with Pro Nishii, from first to third choice. Once the date has been decided, Pro Nishii will call you at the time you specify to provide you with a stockboard consultation! During the event, customers who purchase a stockboard after consulting with Pro Nishii will receive a free traction pad! *This event is open to customers who purchase a new stock board. Pre-order items, custom orders, sale boards, and used boards are not eligible for the gift. Please be aware of this in advance. The ``Consultation session where you can talk to Pro Nishii and decide on the perfect new stockboard for you'' will end this weekend, and we are receiving an increasing number of last-minute inquiries, making it difficult to find the time you want, so please let us know your desired date and time for the consultation as soon as possible!

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