Skip to content

Blog

World No. 1 Griffin Colapinto Yellow Jersey Fair is now underway!

World No. 1 Griffin Colapinto Yellow Jersey Fair is now underway! Griffin Colapinto is currently competing in the WSL Bells Contest. He won the last contest in Portugal and is currently the current leader and number one ranked in the world. As he is ranked number one, he wears the yellow jersey to compete in Bells contests. To commemorate his yellow jersey, Love Surf is selling the yellow jersey worn by Griffin Colapinto. https://www.luvsurf.co.jp/227303/ If you purchase the "DRIVER3.0" model, you will receive a traction pad of your choice as a gift. Please choose your favorite from the stock on the website. If you are purchasing online, there is a memo field when purchasing a board, so please specify your preferred manufacturer, model, and color when purchasing the ``DRIVER3.0'' model. If you would like the traction sticker attached, please indicate so and we will attach it before shipping!! https://youtu.be/hwm4sYyqD1U

Learn more

~Notice of the end of the Luvsurf points system~

To our regular Luvsurf shoppers, We will be terminating the points system in order to minimize price increases due to rising raw material and labor costs. Thank you very much for your patronage over the years. ▼Shopping that earns points Payment must be completed by 23:59 on April 30, 2024 ▼Shopping using points Payment must be completed by 23:59 on June 15, 2024 *All points not used by the deadline will become invalid. ▼Notes Luvsurf points will be awarded 20 days after payment for in-store purchases and 20 days after shipping for online purchases. Points for purchases made on April 30, 2024 will be awarded on May 20, 2024. Please note that points will not be awarded/used in the following cases: *Example 1: Points not awarded If you cancel an item that you paid for by April 30, 2024, and then pay again by credit card after May 1, 2024 *Example 2: Shopping that is not eligible for points If you cancel a payment using points by June 15th and re-pay after June 16th, 2024 If you are making a purchase for the purpose of earning/using points, please make payment well in advance.

Learn more

The popular annual "Cyber ​​Spring & Summer Campaign" has begun!

Hello, I'm Kohei, a staff member. Cyber ​​Shield Wetsuits began manufacturing wetsuits in 1991 and has been a timeless brand that has been admired by top surfers around the world for its commitment to developing innovative and highly functional wetsuits and highly original styles. Now they have announced a special campaign where you can fully customize their 24SS model wetsuits at a special price! Cyber ​​Shield Wetsuits supports riders not only in Japan but also in California, including Chris Ward, Kei Kobayashi, Noro Kairi, and Noro Reika, and provides reliable wetsuits updated based on their feedback. Check out the details of their limited-time campaign until May 5th! The "FIVE NINTHS LIMITED" featuring the "Slant Zip System" that is highly popular among professional riders will be available for a limited time! 3/3mm FULL SUITS is ¥66,000 Tax included ¥72,600 3/2mm Sea Gull ¥63,000 Tax included ¥69,300 3/2mm L/S Spring is ¥51,000 Tax included ¥56,100 3/2mm S/S Spring is ¥48,000 Tax included ¥52,800 The back-zip model "ZEST BZ CUSTOM" uses a highly stretchable material for the upper body and a highly durable material for the lower body, and can be fully customized at a limited-time price! 3/3mm FULL SUITS ¥55,000 Tax included ¥60,500 3/2mm Sea Gull ¥52,000 Tax included ¥57,200 3/2mm L/S Spring is ¥43,000 Tax included ¥47,300 3/2mm S/S Spring is ¥40,000 Tax included ¥44,000 Of course, there is no order charge! You can also choose the above mark colors and color jerseys! https://www.luvsurf.co.jp/227303/

Learn more

The release date has been decided! Online sales will start today! Sunday the 24th at 8:00 PM!

Release date and time decided! If you have any questions about which size to ride, please feel free to call Love Surf. Outside business hours, please contact us via our inquiry page. The release date will be online starting at 8:00 PM on the 24th (Sun)! Love Surf is enjoying a spring surge in new surfboards. This time, we're introducing a board developed by Mayhem and Kolohe Andino. The shape was specifically designed for Japanese waves, ensuring Kolohe would be able to handle the small waves during the 2022 Tokyo Olympics. We've just received a Japan-exclusive stockboard featuring Lost's original epoxy technology, LightSpeed ​​technology. LightSpeed ​​technology features lightweight, high-density EPS blanks with replayed carbon built into the centerline, preserving the feel of center-stringer boards that veteran surfers are accustomed to. This is Lost's long-standing, trusted epoxy technology, designed for long-term use and superior strength compared to POLY. We only have 16 boards in stock this time, so we expect them to sell out quickly, so consider purchasing them soon. If you have any questions about which size is right for you, please feel free to call Love Surf. Outside of business hours, please contact us via the inquiry form. https://youtu.be/hwm4sYyqD1U

Learn more

Special event! To celebrate Griffin's victory in the 3rd WSL CT and yellow jersey, the "Winning Model DRIVER3.0 Round Tail Fair" is now on for a limited time!

Hello, I'm Kohei, a staff member. We announced that Griffin Colapinto won the third WSL CT event, the MEO Rip Curl Pro Portugal, held in Portugal last week, with a combined score riding LOST's high-end, high-performance model, the DRIVER3.0! So, here's an emergency plan! Griffin wins the 3rd WSL CT race and celebrates winning the yellow jersey! "Winning Model! DRIVER3.0 Round Tail Fair" has started for a limited time! What's included in the "Winning Model DRIVER3.0 Round Tail Fair"? During the period from March 23rd (Sat) to April 7th (Sun), purchase "DRIVER3.0 Round Tail" We'll give you a traction pad of your choice! *Receive a gift with either USA or JAPAN purchase. *No points "DRIVER3.0" is a driving machine that lives up to its name, continuing to achieve excellent results in competition scenes around the world. What's surprising is that most of the DRIVER3.0 cars that have achieved such success have stock dimensions! This is proof that the stock dimensions derived by MAYHEM are excellent! The DRIVER3.0 was born based on feedback from world-class riders and utilizing the sense and experience of MAYHEM, the world's No. 1 brand, with a bottom concave that has changed significantly compared to the previous model, DRIVER2.0, and the accompanying rail rocker, tail rocker, hip, and volan cross tail patch. Get your hands on the DRIVER3.0, which MAYHEM is proud to send to high-performance model riders around the world, at this great event! For a model description of "DRIVER3.0", click here! To purchase "DRIVER3.0" click here! Griffin Colapinto, who we hope will win the world title this season, has now risen 10 places in the rankings after the third race and is now the current leader, and will be competing in the yellow jersey next time! The waiting period for the fourth WSL CT event, the Rip Curl Pro Bells Beach, begins on March 26th, so look forward to seeing Griffin and other LOST riders in action!

Learn more

Congratulations! Griffin Colapinto, riding the DRIVER3.0, won the WSL CT 3rd event, the MEO Rip Curl Pro Portugal, with a landslide victory!

Hello, I'm Kohei, a staff member. Griffin Colapinto, riding the DRIVER3.0, won the final of the WSL CT's third event, the MEO Rip Curl Pro Portugal, with a total score of 17.94! In the early stages, Griffin was leading nicely, but Ethan started to make a comeback in the middle stages, but in the final stages Griffin increased his score in both games and won by a landslide! The model used was of course "DRIVER3.0"! Dimensions are It's 5'11 x 18.88 x 2.42, which is almost the stock dimensions! Please look forward to seeing the LOST team in action at the fourth WSL CT event, the Rip Curl Pro Bells Beach, which begins on March 26th! Love Surf has a large lineup of stockboards based on the DRIVER3.0 model, which won the third WSL CT event, the MEO Rip Curl Pro Portugal, so if you like high-performance models, be sure to check them out at Love Surf stores! Click here to find out more about "DRIVER3.0"!

Learn more

We are pleased to announce the release date and time for LOST's "SMOOTH OPERATOR" MADE IN JAPAN QUALITY RESIN COLOR, which was recently released on YOUTUBE!

Hello, I'm Kohei, a staff member. LOST's "SMOOTH OPERATOR," which features special paulownia wood stringers, was recently released on YouTube. The inspection is finally over and we're ready to release it! LOST's first mid-length model, the "SMOOTH OPERATOR," was developed by MAYHEM for himself and was designed to be used primarily in slow, breaking knee-high waves.However, it is a performance mid-length model that can also be used to safely charge into double-over waves at special reef breaks, such as those where MAYHEM himself has taken numerous photo shots. LOST's "SMOOTH OPERATOR" is made with "MADE IN JAPAN QUALITY" and will celebrate its 5th anniversary in 2024. It is a special model that uses the extremely rare "Kiri-Flex" that cannot be obtained even in California, where it originated. And more! The glass job was done by Yuri, who is recognized as the best in Japan by Nishii Pro, who has seen many glassers. I also saw it, and it turned out to be of high quality, worthy of the special Kiri-Flex and SMOOTH OPERATOR! Even after the last shipment was sold out, we received many inquiries from our customers asking, "When will it be restocked?" The price of the "SMOOTH OPERATOR" that arrived this time is "Kiri-Flex" and contains vivid resin colors, What! ¥169,000 Tax included ¥185,900 It will be! Release date and time! March 17th (Sun) 8:00 PM Now on sale at the Love Surf web store! The reason why the "SMOOTH OPERATOR" is so popular is that it is designed by "MAYHEM," which is ranked No. 1 in the WSL Shaper's Rankings and has a reputation for its performance, even among mid-length boards. Unlike the mid-length surfboards currently being released on the surfboard market by various brands, from the perspective of us shortboarders, they are all just quick to take off and are not sluggish! The "SMOOTH OPERATOR" designed by "MAYHEM" has amazing performance considering its size! Of course, the SMOOTH OPERATOR can quickly take off from swells even in thick waves that are difficult to break, and it can easily ride all the way to the inside without stopping even in sections where a shortboard would stop! 6'2"x 20.00"x2.56"(188×50.8×6.5cm) 34.0cl Ideal weight: 50-70kg To purchase, click here! *Available for purchase on the Love Surf web store from 8pm on Sunday, March 17th! 6'4"x20.25"x2.63"(193×51.4×6.68cm) 36.55cl Ideal weight: 60-80kg To purchase, click here! *Available for purchase on the Love Surf web store from 8pm on Sunday, March 17th! 6'6"x20.50"x2.65"(198×52.1×6.73cm) 38.5cl Ideal weight: 65-85kg To purchase, click here! *Available for purchase on the Love Surf web store from 8pm on Sunday, March 17th! 6'8"x20.75"x2.70"(203×52.71×6.85cm) 40.75cl Ideal weight: 70-90kg To purchase, click here! *Available for purchase on the Love Surf web store from 8pm on Sunday, March 17th! 6'10"x 21.0"x 2.75"(208×53.3×6.99cm) 43.25cl Ideal weight: 75-95kg To purchase, click here! *Available for purchase on the Love Surf web store from 8pm on Sunday, March 17th! 7'0"x21.25"x 2.82"(213×54.0× 7.16cm) 46.25cl Ideal weight: 80-90kg To purchase, click here! *Available for purchase on the Love Surf web store from 8pm on Sunday, March 17th! [ap_show_item 5272] We recommend a quad setup like Pro Nishii's, using MB KEEL QUAD or MB PC CARBON! We highly recommend the "SMOOTH OPERATOR," which allows you to easily ride lots of waves even when fully equipped during the winter season! [ap_show_item 104076] [ap_show_item 74356] together! The SMOOTH OPERATOR is mid-length, so please use a 7-foot leash cord! For a model description of the "SMOOTH OPERATOR", please click here! *If you purchase from the Love Surf web store and would like to pick up your surfboard in-store, please write "Pick up in store" in the {order notes} field. *If you pay by credit card or Amazon Pay, we will refund the shipping fee later, so please feel free to shop. *If you wish to pay by bank transfer or in-store, please make the transfer or payment within 5 business days after placing your order. *This item is likely to sell out quickly, so please add any other items you wish to purchase, such as traction pads, leashes, and fins, to your cart before 8 PM! Combined shipping is available.

Learn more

The "Lost Surfboards Custom Order Fair" is on until the end of this week! Here are the top 3 models that have been custom ordered so far!

Hello, I'm Kohei, a staff member. The Lost Surfboards Custom Order Fair will end as early as this weekend. More customers than usual are taking advantage of the Custom Order Fair, as they are able to place custom orders at great prices before the price increase in 2024. In the meantime, we would like to introduce the top 3 models that were ordered in this custom order! Everyone is very curious about this, right? Personally, I think an unexpected model is number one! So, let's start with No. 3! https://www.instagram.com/reel/C2y-chuLuNq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== No.3 is the ultimate all-round model, the RNF'96! This is the model that Pro Nishii uses most often, as he changes between dozens of surfboards a year, including those for testing! He has tried out bikes made from a variety of materials, including Polyester, Light Speed, Black Sheep Built, and Double Dart, but his current first chase is the Black Sheep Built ``RNF'96''! https://www.instagram.com/reel/C2JjWPqvy70/?utm_source=ig_web_copy_link No.2 is the "SMOOTH OPERATOR," which is so popular that it is currently impossible to purchase a new surfboard in any material! This is a legendary model that has gained such a good reputation that it is coveted not only by Love Surf users, but by surfers all over Japan. One of the reasons for its popularity is that it has been praised by a wide range of surfers, from stylish surfers to those who are not confident in their paddling strength, including MAYHEM, the developer of the SMOOTH OPERATOR, as well as Pro Nishii and Oton! The glorious No. 1 is, The SUB DRIVER2.0 is a small wave weapon that is always included in the quivers of LOST riders who compete on the world stage! It's an all-around board for Japanese waves, and has recently become the first choice for professional surfer Arashi Murata. LOST's best high performance model for small waves. At the last custom order fair, we narrowly missed out on making it into the top 5, but this time we're currently No. 1! What's noteworthy is that almost everyone has placed a custom order with DOUBLE DART! Many other brands have released all-carbon boards, but the LOST DOUBLE DART is not too stiff. This high-performance material provides firm flex and high rebound, generating speeds you've never experienced before. And more! During the LOST Custom Order Fair, you can order a custom board for almost the same price as a stock board, so there's no reason not to order one! What is common to this "LOST Custom Order Fair" is, Because I couldn't get it on the stock board! To make sure you get it! In your own size! Most of our customers use decals that are not available in stock to custom order a special, one-of-a-kind surfboard! https://www.instagram.com/reel/CxkBxZLOa2i/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== In addition to the top 3 models, the "SUP DRIVER," "MICKS TAPE," "RAD RIPPER," and "3.0STUB DRIVER" are also popular, so the rankings may change in the end! The "Lost Custom Order Fair" will be held for a limited time until this weekend, Sunday, March 17th! "Lost Custom Order Fair" contents... 1. The "custom order fee," which normally costs ¥22,000 (tax included), is free! 2. We will give you a free gift of the non-sale item "MAYHEM & SLOW TIDE QUICK DRY TOWEL" which is only available at Love Surf in Japan! That project that was a big hit last time! The "Consultation session to decide on a one-of-a-kind custom board with professional golfer Nishii" is also being held and is very popular! There are still some dates and times available, so if you have plans in mind, please contact Love Surf as soon as possible! We have been in partnership with MAYHEM for over 28 years and are number one in Japan! Why not have Pro Nishii, one of the top five surfers in the world who knows LOST Surfboards inside and out, consult with you to custom order the perfect surfboard for you! If you would like to have a consultation with Pro Nishii, please let us know your first, second, and third preferred dates and times using Love Surf's Purchase Consultation Form or by calling 03-3732-5532. We will then contact you with the confirmed date and time. Last year, we had a huge turnout for our "Consultation Session to Decide on a One-of-a-Kind Custom Board with Pro Nishii," and many people had trouble finding the date and time they wanted, so if you have plans in mind, please contact us as soon as possible. Of course, you can also laminate the color and position of ``LOST LAM'' and ``LUVSURF LAM'', which are unique to custom orders, so it's sure to be a one-of-a-kind surfboard! You can inquire about custom orders at our physical stores, over the phone, or through our website, so please feel free to contact us!

Learn more

What's amazing is that it uses tapered stringers made from a certain material, which is the first of its kind in the world!

For those of you who are avidly following this 24'S blog, we would like to share some new information before the YouTube video is released. The other day, Nishii went to Lost Surfboards Japan Made in Quality Shonan Factory to pick up his surfboard. That board is...this board! The Smooth Operator is a highly popular and difficult to obtain model that is currently almost sold out. This board was made by Shonan Factory's resin color master, Yuri Glassworks owner. This board was carefully laminated with resin and colored glass by Yuri. And what's amazing is that it was the first in the world to be adopted... It uses tapered stringers made of a certain wooden material. It has more rebound and speed than the previous "Smooth Operator" POLY board! It fits the waves flexibly and provides a great ride!!! Please look forward to the release on YouTube. We are currently preparing to sell stock boards as well! If you are interested, please contact Love Surf now! https://youtu.be/btcQSj3M6gc

Learn more