Blog
More arrivals! The first stock size of the surfboard masterpiece "RNF'96" MIJQ Rail AIR BRUSH COLOR has arrived!
Hello, I'm Kohei, a staff member. The first sizes of the MADE IN JAPAN QUALITY RAIL AIR BRUSH COLOR "RNF'96" have arrived! This model has become one of LOST's signature models, selling not only in Japan but all over the world, attracting not only average surfers like us, but also professional surfers and even world champions! Although it has been several years since its release, it continues to sell well thanks to positive reviews from riders. The RNF'96 is truly a monster model that represents the 2020s! Depending on the sizing, this free surf model is perfect for surfers of all levels and in a variety of wave sizes and conditions.Its high performance makes it a favorite of world-class surfers such as Kolohe Andino, Griffin Colapinto, Caroline Marks, Mason Ho, Gabriel Medina, and Mick Fanning, as well as beginners, and is why it is so popular with so many surfers! The RNF'96 is such an excellent surfboard design that other brands have rushed to copy it. Not only is it easy to paddle and quick to take off, but it also allows for shortboard-like movement. The meticulous, calculated design unique to MAYHEM, which has been ranked No. 1 in the WSL Shapers Rankings for two consecutive years, will surely change the way you surf! [ap_show_item 370503] [ap_show_item 370425] [ap_show_item 370437] [ap_show_item 370677] [ap_show_item 370678] With just one copy of "RNF'96," you can enjoy it in most conditions in Japan! Are there any of you who have only ever driven performance models with pointed noses? The RNF'96 will change your preconceived notions about surfboards! For a description of the "RNF'96" model, click here!
Learn moreCongratulations!! "Sakura-chan! WSL First Victory Fair" has started!
Last week at the WSL World Tour in Bells Beach, Australia, New LOST team rider Betty Sakura Johnson won her first tour victory. She is a 20-year-old new team rider who joined in 2025 and is from Hawaii. Her mother is Japanese. Nishii used to ride boards from other companies, but after switching to LOST boards he has been placing highly in the last few CT Tour events, so I thought he might win someday, and already in his first year he won his first tour race riding the DRIVER 3.0 Round Tail model. To commemorate Sakura's first victory, She is also an FCS team rider, so we've started the ``Sakura-chan! WSL First Victory Fair!'' New Lost or Placebo stock boards in stock at Love Surf When you purchase, you will receive 50% off one set of FCS fins. The period is until Sunday, May 25th. In online shopping, When you purchase a new stock surfboard If you enter the code "SAKURA" Get 50% off one set of FCS fins. Please take advantage of this "Sakura-chan! WSL First Victory Fair" Get your new board at a great price! About "Sakura-chan! WSL First Victory Fair" *The offer is valid until 23:59 on Sunday, May 25th. *Applies only to new LOST & PLACEBO boards in stock. *Not applicable to reserved boards, custom orders, used boards, or sale boards. *We recommend ordering only one set of FCS fins. We do not recommend ordering multiple items. If multiple orders are placed, only the cheapest FCS fin set will be eligible for the 50% discount. https://youtu.be/XxWoDvxnCBc
Learn moreCongratulations! Betty Lou Sakura Johnson, who moved to LOST Surfboards in 2025, won her first tour victory at the 6th tournament, the Bonsoy Gold Coast Pro Presented by GWM!
Hello, I'm Kohei, a staff member. Betty Lou Sakura Johnson, who moved to LOST Surfboards in 2025, won her first CT title at the Bonsoy Gold Coast Pro Presented by GWM, the 6th CT event held in Burleigh Heads, Gold Coast, Australia! Betty Lou Sakura Johnson, half Japanese and from Hawaii, is just 20 years old and has just won her first tournament in her fourth season on the tour! Due to injuries and other issues, I was unable to achieve the results I wanted at the beginning of the season, which was frustrating, but I overcame it all to win my first race! With this result, Betty Lou Sakura Johnson has jumped seven places in the rankings to 6th place! The final 5 is in sight! The final Australian leg begins on the 17th, and this important match before the mid-season cut is sure to be a fierce battle, so be sure to support the LOST team!
Learn moreDo you regularly replace your leash cord? For your own sake and that of the surfers around you, please do so at least once a year!
Hello, I'm Kohei, a staff member. Are there any of you who "only buy new ones after they wear out"? It's too late once it breaks, so only do it once a year! Please change your leash regularly! [ap_show_item 351798] [ap_show_item 349992] [ap_show_item 193870] [ap_show_item 107146] [ap_show_item 104030] [ap_show_item 74412] [ap_show_item 8820] This "COMP" type leash cord is recommended for shortboards and hybrid boards in average conditions! A standard leash that most people use on a daily basis! [ap_show_item 193826] [ap_show_item 360118] [ap_show_item 107139] [ap_show_item 104050] [ap_show_item 74404] [ap_show_item 8831] For shortboards and hybrid boards, when conditions are favorable for size and power, we recommend the thicker and stronger "ALL ROUND" board! You can safely charge into any size wave! [ap_show_item 193636] [ap_show_item 358639] [ap_show_item 104076] [ap_show_item 74356] For longer surfboards such as the "SMOOTH OPERATOR" and "GLYDRA", please use the "7ft ALL ROUND"! For surf goods, click here!
Learn moreDon't miss out on the "LOST&PLACEBO Surfboard Golden Week Fair" which is only available until the end of this week!
https://www.youtube.com/watch?v=u113XWqSkqQ Hello, I'm Kohei, a staff member. The "LOST&PLACEBO Surfboard Golden Week Fair," which is enjoyed by many customers every day, will finally come to an end this weekend on Sunday, May 11th! We look forward to your visit and orders! [ap_show_item 370425] [ap_show_item 370437] The special edition of the "RNF'96" MADE IN JAPAN QUALITY rail airbrush, which we announced in yesterday's blog, is also included in the fair! The sizes are also good, at 5'6" 29.5cl and 5'7" 31cl! Don't miss it! For a model description and to purchase the "RNF'96", please click here! https://www.youtube.com/watch?v=2dr-1fhODpM&list=TLGGpMYpC97PavQwOTA1MjAyNQ The long-awaited new model "SUB DRIVER 3.0", released in 2025, is also included in the fair! Depending on the sizing, the SUB DRIVER 3.0 can be handled by beginners, and while it is very easy to ride, it also has the action performance that even world-class professional surfers will be impressed with! This is a board that anyone who likes high performance boards, not just mid, fish or hybrid models, will want to try! For a model description and to purchase the "SUB DRIVER 3.0", please click here! https://www.youtube.com/watch?v=xOWUepoYRDg This high-performance carbon material not only looks cool, but also evolves as you ride it! The fair also includes stockboards using LOST's world-leading EPS technology, "DOUBLE DART" and "BLACK SHEEP BUILT"! Be sure to check out the new models ``RNF'96 KING FISH'' and ``RNF'96'', as well as ``PARTY PLATTER'', ``3.0 STUB DRIVER'', and ``SUB DRIVER 3.0''! For a model description and to purchase "LOST Surfboards", please click here! https://www.youtube.com/watch?v=Sujg-ycmsIw Of course, LOST's first mid-length model, the "SMOOTH OPERATOR," which is available in a variety of materials, is also included in the fair! We have "DOUBLE DART", "BLACK SHEEP BUILT", "POLYESTER", and "DURA-FLEX", each with its own characteristics, so please feel free to contact us for more information! For a model description and to purchase the "SMOOTH OPERATOR", please click here! https://www.youtube.com/watch?v=m9jVSqpT1cA The ultimate wave magnet machine, "Round Nose Round," is also included in the fair! A Japan-exclusive model jointly developed by MAYHEM and Pro Nishii for weekend surfers who are not in an environment where they can surf every day! The Round Nose Round is based on the legendary Round Nose Fish, the model that made LOST famous around the world. It's not just fast to take off, but it's also highly buoyant and easy to maneuver. It was perfected through repeated trial and error! For a model description and to purchase the "Round Nose Round", please click here! At Love Surf, our staff, who are the most knowledgeable in Japan about LOST Surfboards and PLACEBO Surfboards, will help you choose the best model and size for you! LOST Surfboards & PLACEBO When it comes to surfboards, leave it to Love Surf! Nishii Pro and all the staff look forward to your visit and inquiries!
Learn moreNEW ARRIVAL! "RNF'96" MIJQ Rail AIR BRUSH COLOR is now in stock for the first time!
Hello. I'm Kohei, a staff member. The RNF'96, which has become one of LOST's most iconic models and is sold not only in Japan but all over the world, attracting not only average surfers like us, but also professional surfers and even world champions, is now available in its first MADE IN JAPAN QUALITY RAIL AIR BRUSH COLOR! Although it has been several years since its release, it continues to sell well thanks to positive reviews from riders. The RNF'96 is truly a monster model that represents the 2020s! Depending on the sizing, this free surf model is perfect for surfers of all levels and in a variety of wave sizes and conditions.Its high performance makes it a favorite of world-class surfers such as Kolohe Andino, Griffin Colapinto, Caroline Marks, Mason Ho, Gabriel Medina, and Mick Fanning, as well as beginners, and is why it is so popular with so many surfers! [ap_show_item 370425] [ap_show_item 370437] With just one copy of "RNF'96," you can enjoy it in most conditions in Japan! Are there any of you who have only ever driven performance models with pointed noses? The RNF'96 will change your preconceived notions about surfboards! It would be a shame to live your surfing life without riding the RNF'96, which is comfortable to ride and moves like a performance model! For a description of the "RNF'96" model, click here!
Learn more*Currently being held with great popularity* "LOST & PLACEBO Surfboard Golden Week Fair"
*Currently being held with great popularity* "LOST&PLACEBO Surfboards, Golden Week Fair" It has been used by an amazing number of customers. Traction pads have gone up in price and currently cost around 7,000 to 8,000 yen, so you can get a bargain by getting a traction pad, which is absolutely essential for your new board, for free. What's more, you can choose your favorite traction pads from our website or in-store! Please don't miss it. For more information, please see this link or the YouTube video below! "GOSURFGW" is the coupon code! https://youtu.be/u113XWqSkqQ
Learn moreCheck it out! We have a new surf cap in stock, a UV protection item that you can use in conjunction with sunscreen!
Hello, I'm Kohei, a staff member. The sunshine is amazing every day, but are you taking precautions against UV rays while surfing? We now have a surf cap in stock that is extremely effective when used in conjunction with sunscreen! [ap_show_item 349984] [ap_show_item 108871] [ap_show_item 108868] [ap_show_item 349763] [ap_show_item 349772] [ap_show_item 370288] [ap_show_item 357489] [ap_show_item 69115] For surf goods, click here!
Learn more
