Blog
Due to maintenance work, the Luvsurf online store will be temporarily unavailable from 8:00 PM on April 7th for the following period.
Thank you for using Luvsurf. Due to maintenance work, the Luvsurf online store will be temporarily unavailable from 8:00 PM today, April 7th, for the following period. If you plan to shop at the Luvsurf online store, please place your order by 8:00 PM today, April 7th. During the maintenance period, we will continue to respond to customer inquiries and inquiries from the online store as usual, so please feel free to shop with confidence. [Our physical stores are open as usual] [Order acceptance suspension period] April 7, 2025 (Tuesday) 8:00 PM - April 9 (Wednesday) Open as soon as maintenance is complete We apologize for any inconvenience or trouble this may cause, and we appreciate your understanding. For inquiries about products or orders, please contact us at the address below. 【inquiry】 Phone: 03-3732-5532 Email: order@luvsurf.co.jp [Our physical stores are open as usual]
Learn moreA must-see! The surf movie "Reckless Isolation," which is about a surf trip to the Mentawai during the pandemic, is now available on YOUTUBE!
Hello, I'm Kohei, a staff member. We are in the midst of the 2020 coronavirus pandemic! "Reckless Isolation," a documentary of a month-long surf trip to Mentawai, Indonesia, is now available to watch on YouTube! LOST team riders Kolohe Andino, Griffin Colapinto, Crosby Colapinto, Ian Crane, and Luke Davis go on a surf trip with Indonesia's borders closed and empty of surfers outside the country! https://www.youtube.com/watch?v=1bX_LGOwPZI "Reckless Isolation" is a surf movie set in an amazing location by LOST's top team riders in San Clemente. It's about them taking various risks to create the best waves possible when the whole world was in lockdown and everyone was afraid! Many of you probably own "THE LAST CRUSADE," a premium collector's book that includes many scenes from "Reckless Isolation." Please watch "Reckless Isolation" when you have time or before you go surfing to get yourself pumped!
Learn moreThey've sold so well that stock boards are disappearing fast! If you want to ride a new board during Golden Week, make sure you get one soon!
Hello, I'm Kohei, a staff member. As the weather gets warmer, the surfboards are moving better. Those of you who check out Love Surf's stock boards on a daily basis may already know this, but we've been selling so many surfboards that we're running low on stock boards! At Love Surf, we normally have 200-300 boards in stock to meet the needs of customers who want to buy something now or compare different sizes before making a decision. However, due to excessive sales, many boards are sold out or on backorder... With the long Golden Week holiday coming up, and for those of you planning to go on a surf trip with a new board, our factories in the USA, Japan and Vietnam are working hard to produce boards, but if the surfboard you're looking for is in stock, we recommend you get it as soon as possible! The other day, a customer headed to Love Surf after checking that stock boards were available on the Love Surf web store, but while they were on their way there, the boards had sold out in the store and they were unable to buy one. Love Surf has the most knowledgeable staff in Japan, including Pro Nishii, who are experts on LOST Surfboards & PLACEBO Surfboards, and will consult with you to find the best surfboard for you! There's no doubt that the feel of the surfboard will vary depending on the model, the fins, and the preferences of the person riding the board! Love Surf has the perfect surfboard for you! All of our staff look forward to your visit!
Learn moreLast-minute demand??? Several bottles are selling every day! LOST's "SMOOTH OPERATOR" and PLACEBO's "SMOOTH OPERATOR" are selling out in many sizes!
https://www.youtube.com/watch?v=dWQICqBTqa8&list=TLGGkJmRdiDv13gzMDAzMjAyNQ Hello, I'm Kohei, a staff member. Since the price increase was announced, surfboards have been selling at an incredible rate! The SMOOTH OPERATOR, LOST's first mid-length model and a long-selling model, is selling like hotcakes, with many sizes selling out, and is a favorite among both shortboarders and longboarders alike! When developing the SMOOTH OPERATOR, MAYHEM himself went surfing in San Onofe and Dana Point, California, where the soft, gently sloping waves are popular with older men and women longboarders and beginners, to teach his four children how to surf. In order to allow MAYHEM to enjoy surfing even in such slow and soft waves, we designed and shaped a large number of boards, and the result is the SMOOTH OPERATOR. Just listening to this episode will definitely put you in good spirits! Why does "SMOOTH OPERATOR" attract so many surfers? Doesn't that bother you? 1. Even if your paddling strength is weak, you can catch waves with fewer paddles, so you can ride more waves. 2. You can catch waves with fewer paddles, so you can ride more waves without getting tired. 3. It was designed for small waves, but it can also be used on large waves with lots of water. 4. The rails are neither too thick nor too wide, so they provide excellent control and move better than you might expect. 5. Dolphin fishing is also possible. As it is a 6 or 5 fin plug, it can be used in a variety of conditions and styles. 7. It's small enough to fit in an apartment building elevator. 8. A surfboard with a cool shape that looks great just by holding it and looking at it. 9. The board's gliding performance allows you to easily ride to the inside without stopping even on sections where a shortboard would stop! It perfectly meets the needs of modern Japanese surfers, which is why it's selling so well! It's well known that MAYHEM, the creator of the SMOOTH OPERATOR, loves it so much that he always includes it in his quiver not only when surfing in his home state of California, but also when traveling abroad for surfing trips! Unlike other brands' mid-length boards that are fast to take off and simply go straight, the SMOOTH OPERATOR also offers performance that will satisfy even shortboarders like us. The sizes of LOST's "SMOOTH OPERATOR" and PLACEBO's "SMOOTH OPERATOR" are currently sold out, but our factory is working hard and putting our heart and soul into producing them to fulfill everyone's desires, so please wait a little longer! [ap_show_item 84968] [ap_show_item 5272] By the way, the SMOOTH OPERATOR is not a surfboard designed to help you get high scores in contests, so we recommend going up a size! If you use a size that is too close and short for your usual style, the benefits of the "SMOOTH OPERATOR" will be halved! We recommend using the PG SPLIT KEEL QUAD setup like Pro Nishii! The hold and speed performance that you can't get with other fins are excellent, and they are a great match. This is one of the recommended fins to try first with the "SMOOTH OPERATOR". [ap_show_item 193636] [ap_show_item 104076] [ap_show_item 74356] together! The SMOOTH OPERATOR is mid-length, so please use a 7-foot leash cord! To purchase LOST's "SMOOTH OPERATOR" click here! To purchase PLACEBO's "SMOOTH OPERATOR", click here! https://www.youtube.com/watch?v=Q9_FJNX4qUU&list=TLGGO5T0RHyAV-gzMDAzMjAyNQ https://www.youtube.com/watch?v=WgT12Ia5-g4&list=TLGGhX6Jr-02AXszMDAzMjAyNQ
Learn moreWhat did Yago Dora, winner of the 3rd WSL event, MEO RIP CURL PRO PORTUGAL, choose for his free surfing in Hawaii?
Hello, I'm Kohei, a staff member. Yago Dora, nicknamed Skinny Goat, who won the third WSL event, the MEO RIP CURL PRO PORTUGAL, is in great form and has just dropped "SKINNY GOAT - HAWAII 2025 // EP O1," featuring stories from his time in Hawaii, on his YouTube channel! https://www.youtube.com/watch?v=NYb6AKcwUls The footage was filmed at the first WSL race in Hawaii, and it shows not only surfing in Hawaii but also private scenes, making it a very entertaining video! In particular, in the second half of the video he rides the RNF-RETRO REVAMP DOUBLE DART and shows off a riding style that could be mistaken for a performance board, so be sure to check it out! The RNF-RETRO REVAMP is designed with a low rocker to allow you to ride even the slowest breaking waves, and it's well known that not only Yago Dora but also Cole Hashmund loves to ride it! We highly recommend the RNF-RETRO REVAMP, which combines old-school coolness with the latest surfboard design and performance that will satisfy even shortboarders! Yago Dora won the third WSL event in Portugal and is currently ranked 4th in the CT rankings. In 2024, he came in 6th place, narrowly missing out on the final 5, but I hope he will make it to the final 5 in 2025 and be in the running for the world title! To purchase "RNF-RETRO REVAMP", click here!
Learn moreBreaking new stock! We now have two of the sold-out sizes of the high-performance "BIG RIG DRIVER" model, designed for adult surfers, in stock!
Hello, I'm Kohei, a staff member. NEW FOR 2025! We have just received two of the sold-out sizes of the new model "BIG RIG DRIVER," designed for adult surfers who love high-performance models! The BIG RIG DRIVER is one of the two models that Pro Nishii is currently most into! Nishii Pro's main board is the well-known RNF'96, but he has become addicted to the high performance of the new model BIG RIG DRIVER and is currently using it a lot! *We'll talk about the other model another time! I like high-performance models with pointed noses, but it's starting to get physically demanding... I ride a mid-length board, but I want to move the board more... I enjoy riding a short hybrid board, but I want more dynamic action... "BIG RIG DRIVER" makes it easy for older surfers to make their dreams come true! [ap_show_item 366090] MADE IN JAPAN QUALITY 6'1”×19.88”×2.70” 35.0cl Beginner ~58kg Intermediate 53-63kg Advanced 58-68kg (185×50.5×6.86cm) [ap_show_item 366092] MADE IN JAPAN QUALITY 6’3”×20.13”×2.75” 37.25cl Beginner ~63kg Intermediate 58-68kg Advanced 63-73kg (190×51.1×6.99cm) Are there any middle-aged surfers who prefer point-nose surfboards, but who are struggling to catch waves on a regular high-performance board and can only catch a few waves per hour? As winter draws to a close, the number of surfers gradually increases and the waves become more intense. With the high season approaching, add the BIG RIG DRIVER, a driver for older surfers, to your quiver! The main board for 2025 will definitely be the "BIG RIG DRIVER"! For details on the "BIG RIG DRIVER" model, click here! To purchase or reserve "BIG RIG DRIVER", click here!
Learn moreBreaking news! "DOUBLE DART" & "LIGHT SPEED" boards in good condition have arrived!
Hello, I'm Kohei, a staff member. Today's STORE BLOG will announce the arrival of new used items in good condition! [ap_show_item 368525] The strongest model for small conditions! PARTY PLATTER DOUBLE DART excellent condition USED board now in stock! "PARTY PLATTER" is the latest model for small conditions, representing LOST, along with "Bean Bag," "Couch Potato," and "SHONAN WARRIOR." We recommend riding it with more buoyancy than the shortboard you normally use! The paddling and take-off performance, taking advantage of the buoyancy, is as expected, but the PARTY PLATTER moves far more nimbly than you would expect, so its performance is even better than it looks! Compared to Polyester, the DOUBLE DART surfboard is dramatically lighter in weight and the full carbon material improves performance! Don't miss out on the excellent condition "PARTY PLATTER" DOUBLE DART! [ap_show_item 368568] This is a rare custom dimension Black Sheep Built made in the USA! The 3.0 STUB DRIVER is a must-have model for competitors and a must-have for growing kid surfers! Don't miss your chance to get a Black Sheep Built in excellent condition at an unbeatable price! For the "USED Board" click here!
Learn moreThe 3rd WSL event, the MEO Rip Curl Pro Portugal, is now on! The LOST team wreaks havoc in the opening round on the first day!
Hello, I'm Kohei, a staff member. The third WSL event, the MEO Rip Curl Pro Portugal, started on March 15th, during the waiting period. There is a nine-hour time difference with Portugal, and the match starts in the evening, so I imagine there will be a lot of people watching the live show. The LOST team went on a rampage in the opening round on the first day, and everyone made it to the round-up! The LOST team has advanced to the Round of 36 for men and the Round of 16 for women! The venue, Supertubos, is a quirky beach break, but the LOST Surfboards team got off to a great start! This is a lineup that pairs well with Portugal, so please support the LOST Surfboards team!
Learn more
