Skip to content

Blog

Eli Hanneman's new YouTube channel has been released, so we'd like to introduce it to you all.

Eli Hanneman's new YouTube channel has been released, so we'd like to introduce it to you all. Photographed during the 2024-2025 Nose Shore winter season. A collection of the best clips from Hawaii. He's from Hawaii and is good at barrels and airs, From the Challenger Series, which is currently being contested, He's one of the players I'd like to see return to the World Tour! https://youtu.be/NRF9WGwDAg8?feature=shared Urgent! Would you like to work at Luvsurf? https://www.luvsurf.co.jp/367375/ Staff recruitment announcement!

Learn more

An explanatory video for the 2025 new model Mayhem was filmed inside the Love Surf store!

An explanatory video for the 2025 new model Mayhem was filmed inside the Love Surf store! After finishing a snowboarding trip in Hakuba, Nagano Prefecture, Nishii Tatsu, who returned to Tokyo, used Love Surf's non-business hours, We filmed a video explaining the new 2025 model Mayhem inside the Love Surf store. These videos will be carefully edited and translated and will be released to everyone at a later date, so please look forward to it! Urgent! Would you like to work at Luvsurf? https://www.luvsurf.co.jp/367375/ Staff recruitment announcement!

Learn more

Get yours before the price goes up! LOST's "SMOOTH OPERATOR" & PLACEBO's "SMOOTH OPERATOR" are in limited supply!

Hello, I'm Kohei, a staff member. LOST's first mid-length model, the "SMOOTH OPERATOR," is a long-selling model, and there are only a few models left! There are many reasons why "SMOOTH OPERATOR" is so popular! 1. Even if your paddling strength is weak, you can catch waves with fewer paddles, so you can ride more waves. 2. You can catch waves with fewer paddles, so you can ride more waves without getting tired. 3. It was designed for small waves, but it can also be used on large waves with lots of water. 4. It has high controllability and moves more than you would expect. 5. Dolphin fishing is also possible. As it is a 6 or 5 fin plug, it can be used in a variety of conditions and styles. MAYHEM, the creator of the SMOOTH OPERATOR, is such a big fan that he always includes it in his quiver not only when surfing in his home state of California, but also when traveling overseas for surfing trips. Unlike other brands' mid-length boards that are fast to take off and simply go straight, the SMOOTH OPERATOR also offers performance that will satisfy even shortboarders like us. "SMOOTH OPERATOR" is It is sought after by surfers in their 40s and 50s, who make up the largest portion of the surfing population in Japan. 1. A surfboard that allows you to catch more waves with less effort as your physical strength declines with age. 2. I want the performance of a shortboard, not just the quick take-off of a sponge board. 3. It is small enough to fit in the apartment building elevator. 4. A surfboard with a cool shape that looks great just by holding it or looking at it. 5. The board's gliding performance allows you to easily ride to the inside without stopping even on sections where a shortboard would stop! It's selling so well because it perfectly meets the needs of our customers! [ap_show_item 5272] We recommend using the PG SPLIT KEEL QUAD setup like Pro Nishii! The hold and speed performance that you can't get with other fins are excellent, and they are a great match. This is one of the recommended fins to try first with the "SMOOTH OPERATOR". [ap_show_item 193636] [ap_show_item 104076] [ap_show_item 74356] together! The SMOOTH OPERATOR is mid-length, so please use a 7-foot leash cord! To purchase LOST's "SMOOTH OPERATOR" click here! To purchase PLACEBO's "SMOOTH OPERATOR", click here! * If you purchase from the Love Surf web store and would like to pick up your surfboard in-store, please write "Pick up in store" in the { order notes } field. *If you pay by credit card or Amazon Pay , we will refund the shipping fee later, so please feel free to shop. *If you wish to pay by bank transfer or in-store, please make the transfer or payment within 5 business days after placing your order. Urgent! Would you like to work at Luvsurf? https://www.luvsurf.co.jp/367375/ Staff recruitment announcement!

Learn more

Spring is almost here! The Luvsurf Cyber ​​3x2mm FIVE NINTHS Jarful, a high-quality and low-priced limited edition, is now in stock!

Hello, I'm Kohei, a staff member. It's already mid-March and spring is just around the corner! The Luvsurf exclusive "Cyber ​​3x2mm FIVE NINTHS" jarful is now in stock! It's a low-priced, high-quality ready-to-fit wetsuit made possible through a collaboration between Luvsurf and Cyber! The Luvsurf exclusive Cyber ​​3x2mm FIVE NINTHS is a semi-dry wetsuit with a popular "long chest zip" zip system that has been shortened to 5/9, reducing zipper stress, reducing thickness around the shoulders, and improving athletic performance. The fabric, which can be said to determine the performance of a wetsuit, is something that Luvsurf's exclusive ``Cyber ​​3x2mm FIVE NINTHS'' does not compromise on! It uses a generous amount of 4-way Flex jersey, a highly stretchable fabric that stretches in all four directions, which is also used in fully custom-made wetsuits, so it is lightweight, stretchy, and has no compromises on heat retention! This is a high-quality wetsuit that goes beyond the realm of stock wetsuits! The Luvsurf limited edition "Cyber ​​3x2mm FIVE NINTHS" is available in the following sizes: Available in sizes M, ML, L, and XL to suit standard body types. You can choose from 7 sizes, including "ML", "LR", and "XL-R", which are suitable for men with wider body types! [ap_show_item 107643] [ap_show_item 107701] For other wetsuit stocks, please click here! Urgent! Would you like to work at Luvsurf? https://www.luvsurf.co.jp/367375/ Staff recruitment announcement!

Learn more

Nishii suddenly returned to Japan from California with Mayhem and went snowboarding in Hakuba, Nagano Prefecture!

Nishii suddenly returned to Japan from California with Mayhem, and Mayhem caught wind of the snow falling in Japan. I took them to Hakuba in Nagano Prefecture to go snowboarding. The snowboarding levels of MAYHEM, who has been snowboarding for 40 years, and Nishii, who has only been snowboarding for 3 years, are on a completely different level. Mayhem enjoys backcountry and sidecountry. Nishii enjoyed skiing down the slopes and enjoying the powder snow. This time Mayhem is on a snowboarding trip, so there will be no surfing. I'll be enjoying plenty of snowboarding for about a week and then heading back to California on Monday.

Learn more

The "Pro & Kids USED Surfboards SALE" with up to 50% off is only available until today!

Hello, I'm Kohei, a staff member. Amazing discount rates! The "Pro & Kids USED Surfboards SALE" with up to 50% off is finally ending today! The "Pro & Kids USED Surfboards SALE" has started for a limited time until Sunday, March 9th. To date, quite a number of books have been sent out to you, but there are still many more to come, so be sure to check them out! [ap_show_item 117648] for example! Even now that the latest model "DRIVER3.0" has been released, it is so popular that many people are custom ordering it and riding it. You can ride the "DRIVER2.0" for 20% off at ¥48,000 (excluding tax)! Board used by professional player Arashi Murata. [ap_show_item 358261] for example! Lightweight and with great acceleration from high rebound, the ``DRIVER2.0'' is made in the USA with LOST's original EPS technology ``LIGHT SPEED''. This custom-sized board is used by professional surfer Masato Yukawa! 30% OFF at ¥70,000 (excluding tax)! [ap_show_item 364552] for example! This used board is a custom-ordered MADE IN USA version of "THE RIPPER," a performance model that can be used in small waves and features the most popular EPS technology, "Black Sheep Built," used by professional surfer Koji Nishii! 10% OFF ¥216,000 (excluding tax)! [ap_show_item 120137] This is a used board used by professional rider Koji Nishi on the high-performance "DRIVER3.0" model that leads the competition scene! This is a rare MADE IN USA custom dimension bike that has been customized to be quite fat for easy riding! 30% OFF ¥89,600 (excluding tax)! [ap_show_item 117510] Lightweight, with excellent acceleration and high rebound, this board boasts outstanding responsiveness that makes it suitable for competitions. It's the custom-sized "DRIVER2.0" board made in the USA with LOST's original EPS technology "LIGHT SPEED," used by professional surfer Arashi Murata! Amazing! 40% OFF ¥76,800 (excluding tax) We have introduced a small selection of the many "Pro & Kids USED Surfboards SALE" items available. Don't miss out on this incredible price offer, it's only available until today! Love Surf has a team of experienced staff who are knowledgeable about each model, including Pro Nishii, who is the most knowledgeable about LOST Surfboards and PLACEBO Surfboards in Japan, so please feel free to contact us for any inquiries! Click here for the "Pro & Kids USED Surfboards SALE"!

Learn more

Breaking news! The sold-out Mason Ho signature fins are back in stock!

Hello, I'm Kohei, a staff member. Mason Ho captivates viewers with his unique and original style. The surfing is quite unique, ranging from the typical Hawaiian big waves to dangerous breaks with exposed reefs, but the signature fins are designed to suit a wide range of conditions and a variety of surfboards! The Mason Ho signature fin is a fusion of various templates, taking influence from Kelly Slater's classic K-3 and Mick Fanning's signature template, with the flex, foil and tip meticulously redesigned based on extensive testing and feedback from Mason Ho. [ap_show_item 364764] This versatile Accelerator fin handles all conditions, provides stable drive through turns, and feels fast and loose at the top. The PC and AIRCORE make it even lighter and the flex a little stiffer and more responsive. It matches a wide range of conditions and can be used on everything from performance boards to hybrid models! For "FCSⅡ" click here!

Learn more

Breaking new stock! Sorry for the wait! OZONE Eyewear's "LOW TIDE" photochromic lenses are back in stock in the popular color "Black/Clear"!

Hello, I'm Kohei, a staff member. Thank you for your reservation for OZONE Eyewear's "LOW TIDE" photochromic lenses in the popular color "Black/Clear." We will start shipping out orders to customers starting today! and! Although there are only a few left, the "LOW TIDE" photochromic lenses "Black/Clear" are available for immediate delivery! The most popular lenses from OZONE Eyewear are the LOW TIDE/Black Clear/photochromic lenses. "LOW TIDE" was created with the aim of creating a timeless design that is not influenced by trends. It is a basic and simple design that you will never get tired of, but it is the flagship model of "OZONE Eyewear" with a design that is unlike any other brand! The Gloss Black and Clear bicolor in particular is popular with those who are always on the lookout for trends, and is currently the hottest frame color! The photochromic lens model can be used both indoors and outdoors, so you don't have to take off your favorite OZONE Eyewear, even indoors or at night, making it convenient to wear at all times! [ap_show_item 362150] OZONE Eyewear's "3D FIT SYSTEM" allows you to gently bend the temples by hand, allowing for fine adjustments in three dimensions such as width, nose, and ear circumference, making it possible to fit almost any face shape! *When adjusting, warm up the sunglasses and move them slowly. Don't miss the new model "HIGH TIDE"! To purchase "OZONE Eyewear" click here!

Learn more