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It's selling well! The LOST RNF-RETRO REVAMP delivers performance you wouldn't expect from its old-school design. Recommended for surfers who want easy surfing or stylish surfers!
Hello, I'm Kohei, a staff member. The latest model of the RNF-RETRO series, the RNF-RETRO REVAMP, based on the classic Round Nose Fish, is selling well with surfers who want easy surfing and stylish surfers! https://www.youtube.com/watch?v=-C3uBjzovEY&list=TLGG39Jc7bMKCa8wNzA0MjAyNQ Have you seen the video by MAYEHM comparing "PARTY PLATTER" and "RNF-RETRO REVAMP" that was released the other day? The model explanation from MAYHEM, the creators of the RNF-RETRO REVAMP, is very easy to understand and informative, so be sure to check it out! https://www.youtube.com/watch?v=DihgN9CGQoQ&list=TLGGQpiw_gLjIAAwNzA0MjAyNQ Compared to the previous model, the RNF-RETRO, the RNF-RETRO REVAMP has been completely updated, including the outline and rocker bottom design. The wide death point has been moved forward, significantly improving paddle and take-off performance, but paddle and take-off performance are not the only areas in which the RNF-RETRO REVAMP excels. https://www.youtube.com/watch?v=SLXe1JoScfQ&list=TLGGKQoYgXN8fgwwNzA0MjAyNQ The RNF-RETRO REVAMP, created by MAYHEM, a world leader in high-performance board design, is part of the DRIVER series, which was the driving force behind winning the WSL Shapers Rankings back to back in 2023 and 2024.Unlike alternative fish boards that are difficult to handle and only allow for heavy movements despite having a fast takeoff, it also has excellent performance! "RNF-RETRO REVAMP" is I want to ride a cool looking surfboard! I just want to ride a lot of waves! I want to create some lip action too! This is a model that any greedy surfer would want to try! For a model description of the "RNF-RETRO REVAMP", please click here! To purchase "RNF-RETRO REVAMP", click here! If you purchase from the Love Surf web store and would like to pick up your surfboard in-store, please write "Pick up in store" in the {order notes} field. *If you pay by credit card or Amazon Pay, we will refund the shipping fee later, so please feel free to shop. *If you wish to pay by bank transfer or in-store, please make the transfer or payment within 5 business days after placing your order.
Learn moreThe ultimate all-around model, the RAD RIPPER, is available in a rare white textured stock board!
Recently, professional golfer Arashi Murata has been riding it and has been enjoying it on YouTube. RAD RIPPER's BLACK SHEEP BUILD is a white textured stock board. We have a popular size 5'9" and a larger size 5'11" stockboard. An all-round model that can handle any wave. Get your hands on this rare BLACK SHEEP BUILD white textured stock board here - first come, first served! 5'9" 『RAD RIPPER』 5'9" x 19.75 x 2.38 30.5cl https://www.luvsurf.co.jp/product/365596/ 5'11" 『RAD RIPPER』 5'11" x 20.25 x 2.44 33.0cl https://www.luvsurf.co.jp/product/365598/ 6'0" "RAD RIPPER" 6'0" x 20.50 x 2.50 34.5cl https://www.luvsurf.co.jp/product/365599/ https://youtu.be/EuycvHvKe9U
Learn moreWe have more new arrivals! The RNF'96 MIJQ is a model that you wouldn't want to end your surfing career without!
Hello, I'm Kohei, a staff member. Although it has been several years since its release, the RNF'96 continues to sell well thanks to positive word of mouth from riders. Truly a masterpiece among masterpieces! It has become one of LOST's signature models, selling not only in Japan but all over the world, captivating not only us average surfers, but also professional surfers and even world champions! Meanwhile, the sold-out sizes 5'5", 5'6", and 5'8" of LOST MADE IN JAPAN QUALITY's "RNF'96" are back in stock! It has sold so well that we have not been able to calculate the total number accurately, but the Love Surf alone is a monster model that has sold over 500 units, including various materials! https://www.youtube.com/watch?v=syj48UmXVzE&list=TLGGHC5QXPau2CowNjA0MjAyNQ Depending on the sizing, this free surf model is perfect for surfers of all levels and in a variety of wave sizes and conditions.Its high performance makes it a favorite of world-class surfers such as Kolohe Andino, Griffin Colapinto, Caroline Marks, Mason Ho, Gabriel Medina, and Mick Fanning, as well as beginners, and is why it is so popular with so many surfers! With just one copy of "RNF'96," you can enjoy it in most conditions in Japan! Are there any of you who have only ever driven performance models with pointed noses? The RNF'96 will change your preconceived notions about surfboards! It would be a shame to live your surfing life without riding the RNF'96, which is comfortable to ride and moves like a performance model! For a description of the "RNF'96" model, click here! To purchase "RNF'96" click here!
Learn moreBreaking new arrivals! The 6'1" & 6'2" "BIG RIG DRIVER" models, derived from the "DRIVER3.0" that leads the world's high performance board scene, are aimed at middle-aged surfers who want to rip, and have arrived at Love Surf!
https://www.youtube.com/watch?v=EvvUuxnP_Uw Hello, I'm Kohei, a staff member. Sorry for the wait! A high-performance model with a concept never before seen! The "BIG RIG DRIVER" was released for middle-aged surfers who want to rip, and the previously sold-out sizes 6'1" 35cl and 6'2" 36cl are now back in stock! I know that if I can catch a wave, I can still ride a high-performance model and make great actions, but in a crowded lineup and under pressure from those around me, a regular high-performance model just can't catch the waves as well as I'd like... I think many people think this way. For those people, MAYHEM, which has been ranked No. 1 in the WSL Shapers Ranking for two consecutive years, has come up with the answer: the BIG RIG DRIVER! The BIG RIG DRIVER makes paddling and catching waves easy, with a lightweight, agile foot response and a glide that means you don't have to pump frantically to maintain or increase speed! [ap_show_item 366073] [ap_show_item 366073] The BIG RIG DRIVER is a mid-sized shortboard with a pointed nose that allows for high performance even with high volume, and is designed for older shortboard lovers who don't want to give up their waves to fishboards.It is sure to be the most difficult surfboard to get your hands on in 2025! Don't miss out on this stock board! For details on the "BIG RIG DRIVER" model, click here! To purchase or reserve "BIG RIG DRIVER", click here!
Learn moreNew items from "Db" are here! Be sure to check them out!
New items from "Db" now available! Introducing a new passport case that looks stylish and is easy to use! A passport holder that can hold all your travel essentials. - Passport slot and luggage sticker storage - Split pockets for storing everything from AirTag to house keys - Comes with a hidden pocket for storing receipts and bills Quick access ticket pocket - 4 card slots The 60L roller bag that was previously sold out is now back in stock! We also have a selection of popular tote bags that can be used in business situations! This bag is 20L in size, so it can hold a lot of items you need for everyday use. Great, it even has a pocket on the outside! It's now available in Love Surf stores, so be sure to check it out. ★For Db bags, click here!
Learn moreOZONE Eyewear!! Introducing the new model [C'mon C'mon] flap-up type!!
From OZONE Eyewear, Introducing the new model [C'mon C'mon] flap-up type! ¥32,000 ¥35,200 (tax included) Gloss Black / Ocean Blue https://www.luvsurf.co.jp/product/368915/ Matte Black / Deep Green https://www.luvsurf.co.jp/product/368937/ Gray 2 Tone / Shadow Gray https://www.luvsurf.co.jp/product/368986/ Demi / Retro Amber https://www.luvsurf.co.jp/product/368953/ The "C'mon C7mon" model, supervised by professional photographer Murata Yasushi, has a function that allows the front frame to be flipped up, allowing you to wear your glasses without having to take them off. This function was designed with Murata Yasushi in mind for various usage scenarios, such as entering and exiting tunnels while driving, taking photos and videos, and wearing a helmet while riding a motorcycle, allowing you to experience comfort and convenience. ・The frame is hand-shaped, carved from plant-based acetate plates, rather than using mass-produced molds. ・Equipped with ultra-high-quality CR lenses that are highly transparent, bright, and fatigue-free. ・Asian fit, and the frame size can be adjusted. ・Handmade in Japan. ・Includes a hard case and lens cloth. ◆Front: This "flip-up" model is ideal for driving and outdoor activities. ◆Rim: The front is made of thin, high-density fabric, and the single-piece design without a rear lens makes it less heavy. ◆Hinges: Precision in the position and angle of the flip-up hinges is crucial. ◆Temples: ??? ??? ? Please check. ◆Nose pads: Metal clings are used, creating a high profile that suits Japanese people. ◆Lens: While relatively inexpensive molded lenses can suffer from distortion due to the resin's fluidity, CR-39 lenses are distortion-free and have high optical properties. They are highly transparent and block 99% of UV rays. "Ozone Eyewear is an indispensable item." Ozone Eyewear offers a quality and fit that surpasses that of well-known, expensive high-end brands, all at a reasonable price. Compare this to mass-produced eyewear with a famous brand name simply printed on it. Why didn't you notice the differences in manufacturing methods, materials, and finishes before? Our concept is to create eyewear that is timeless and indispensable, always by your side, wherever you are, without following rapidly changing fashion trends. Rather, we offer basic designs that you will never tire of, designed for lifetime use. This eyewear brand was founded in 2024 by legendary pro surfer Koji Nishii, who travels the world for surfing trips based in both Los Angeles and Tokyo, in search of eyewear that can be worn at any location, be it the ocean, the mountains, or the city. Not only does it offer an Asian fit, but the OZONE 3D FIT SYSTEM allows for fine adjustments in three dimensions, such as width, nose, and ear circumference, by gently bending the temples by hand, ensuring a perfect fit for almost any face. Koji Nishii, who never compromises, has paid careful attention to the feel and fit of the acetate frame, which is handmade in Japan. Ozone Eyewear allows you to fine-tune your own eyewear to find the perfect fit, ensuring comfortable wear for long periods of time. Ozone Eyewear is also a source of enjoyment after purchase. https://www.luvsurf.co.jp/product_cat/o3-eye-wear/ https://youtu.be/c9nkyr680es?feature=shared
Learn moreLOST's Matt "MAYHEM" Biolos has sued Lady Gaga!
LOST's Matt "MAYHEM" Biolos has sued Lady Gaga! "I started drawing this logo in 1986 when I was in high school," explains Matt Biolos of Lost Surfboards. "I originally created it for my band—ironically, that was the name. I used it on flyers, t-shirts, punk rock shows, parties, and battle of the bands in my school auditorium. I started putting it on surfboards in 1987, and I've used it as a surfboard label ever since. In 1991, Mike and I officially registered the company in the U.S. and started selling Mayhem t-shirts. It's really been my whole life. We've become synonymous with surfboard shapes, performance boards, and a full apparel line that we've sold not only here, but everywhere around the world for over 30 years." EXCLUSIVE: Matt Biolos Explains Why He's Suing Lady Gaga "We're not making money, we're protecting something sacred from being swallowed up by the capitalism of stadium tours." In one of those strange crossovers between surf culture and mainstream pop, San Clemente-based surfboard shaper Matt “Mayhem” Biolos, the man behind …Lost Surfboards, is suing Lady Gaga. Yes, that Lady Gaga. Oscar-nominated actress. Grammy-winning pop star. Fashion cyborg. And now, unexpectedly, she's the defendant in a trademark lawsuit brought by a man who's been massaging rails and cutting rocker lines for 40 years. This is the kind of story that makes you want to double-check the date to make sure it's not April 1st. But the lawsuit is real: The eight-time women's world champion and two-time Olympic gold medal-winning shaper is suing the pop star. And at the heart of the lawsuit is the word "MAYHEM." The problem? Gaga's new album is called "Mayhem," and that word appears on the T-shirts, hats, and hoodies from her merchandise line, which is already plastered across social media and e-commerce channels. The design? It bears a striking resemblance to the Mayhem arch logo that Biolos began drawing in a high school notebook in 1986. "I started drawing the logo for punk band flyers and T-shirts in high school," Bioros told Stab, "and in '87 I started putting it on surfboards. I registered the company in 1991. I've been making and selling Mayhem clothing for over 30 years. It's my life." The visual connection between Gaga's merch and surf brands is no coincidence: Mayhem's album artwork was created by EU-based creative director and graphic designer Brody Kaman, whose grunge-leaning DIY aesthetic is deeply rooted in subcultural iconography—where, incidentally, Biolos has lived for decades. Judging by the 742 accounts he follows on Instagram, there doesn't seem to be much common ground in the surfing world. What you make of that is up to you. "At first, it was just her album cover, and I thought, 'Well, it's a word. There's a guy in my insurance company named Mayhem,'" Bioros explains. "But then I started looking at T-shirts and sweatshirts and hats, and I saw 'Gaga Mayhem' written in a very familiar arch. That was a red flag." In other words, if you want to name an album Mayhem, that's fine, but once you start selling merchandise that spans the same commercial category with decades of trademark precedent, you're stepping into legal territory. "We've trademarked the name Mayhem on t-shirts, hats, sandals, sweatshirts, surfboards, skateboards, snowboards, and surf accessories," Biolos says. "It doesn't matter if it's Helvetica or Comic Sans. If it says Mayhem on a t-shirt, that's copyright infringement. The font is secondary." When Bioros' team contacted Gaga's lawyers to try to resolve the matter quietly, they were—in his words—"ignored." "They basically told us, 'You're not a big deal. We won't even acknowledge you,'" he says. Gaga is currently being represented by one of pop culture's most highly paid lawyers, Orin Snyder, who has represented Bob Dylan, Jerry Seinfeld, David Letterman, Elton John, Mariah Carey, LeBron James, Jennifer Lopez, Bruce Springsteen and Mark Zuckerberg. Any statements to the press? "It's unfortunate, but not surprising, that someone is now trying to capitalize on her success with a baseless lawsuit..." Bioros doesn't believe that. "This is just some powerful New York lawyers trying to cover their own ass," he said. "We contacted them in good faith. They ignored us. Now they're reporting us as if we're trying to make money. We're not. We're trying to protect what we've built." Matt explained that TMZ and other media outlets picked up the story after the lawsuit was publicly filed: "We filed for an injunction to stop her from making apparel and using our trademark on apparel. It's a public lawsuit. So someone dug it up. TMZ might have a team of 20-year-olds who are just looking for something." But this time, the headlines aren't going anywhere. The lawsuit is real. And Bioros isn't backing down. "In a perfect world, we'd ask them to stop," he says. "Stop making merchandise with our trademark. We're not telling her not to make music, but when she's on a 50-stop tour and selling 10,000 Mayhem T-shirts in one night... that's a problem." This isn't just about Gaga's tour merchandise, it's about what happens when a megastar takes over a brand on a massive scale. "When I left SoFi Stadium after the show, there were 30 trucks full of her merchandise lined up. $60 T-shirts with my name on them. And there were bootleggers in the parking lot selling fakes for $10. I don't want to see anything with my logo on it." Matt is no stranger to trademark battles: When the hit ABC show "Lost" tried to launch a clothing line in the early 2000s, Biolos and his partner, Mike Leola, fought back—and won. “They were more friendly, we had them make one shirt, but they had the whole thing planned and it was all taken down. "We were on the other side of this deal, too," Mayhem continues. "We jokingly bought a Miller Light beer and copied it and wrote 'Mayhem's Lost Surfboard' on it. Then we got a letter from Anheuser-Busch or somewhere saying, 'You can't do that. It's too similar to our logo. It's clearly a copyright infringement.' We said, 'Well, it was just a joke.' But they had the legal upper hand, so we stopped." So is this just a joke, or is Mayhem taking Gaga seriously? "We're a boutique brand at our core," Biolos says. "In the surfing world, Mayhem means something. If Gaga were to turn it into a fashion gimmick for a pop tour, it would dilute everything we've built. We're not going to let that happen." Matt says he's open to whatever the outcome of the legal process (including a potential settlement) may be, but that's not the end goal. "This isn't about trying to squeeze a cut out of Gaga. It's not about the money," he said. "This is about protecting the identity and authenticity of our work. Mike and I have poured 35 years into this. It's everything to us. We intend to protect it." Bioros tells us that the reason Stab in the Dark star Kolohe Andino rebranded his clothing line 2% to Steco is because of a trademark dispute with a clothing brand that goes by the same name. "This happens all the time, and it's happened on a smaller scale. You have to protect yourself. Recently some MMA guys started making T-shirts that said Mayhem Gear, and they had no idea. I'm like, 'No, no, no, no. You can't do that.' Stop it." Yes, Matt Biolos is suing Lady Gaga, in what may be one of surf's most high-profile legal battles in history, in a world where surf brands rarely transcend the realm of pop culture. Even though Gaga didn't know who Matt Biolos was before, I definitely know now. Reference translation from the following site NEWS // MAR 26, 2025 WORDS BY ETHAN DAVIS & MICHAEL CIARAMELLA READING TIME: 5 MINUTES https://stabmag.com/news/matt-biolos-explains-why-hes-suing-lady-gaga/
Learn moreO'Neill Wetsuits, which offers high-performance wetsuits developed by and approved by riders, is now offering a great deal on fully custom-made wetsuits!
Hello, I'm Kohei, a staff member. O'Neill Wetsuits is a long-established wetsuit brand that has supported an endless list of riders, including Jordy Smith, Ian Crane, Rasta Rob, Hiroto Arai, Haru Morishita, and Kana Nakashio, and is trusted by the general public, with its wetsuits only released after repeated trial and error based on feedback from tests in extremely cold regions such as Hokkaido.They have just started a great campaign where you can get 10% off your Spring/Summer season wetsuits and have them fully custom-made for free! The contents of the "New Year's Early Order Campaign" are as follows: 1. ¥10% off the wetsuit price! 2. Full order fee is free! *Applicable models are: PSYCHO ZEN ZIP PSYCHO FSCⅡ PSYCHO FUSE O'RIGINAL HYPERFREAK BAHIA It will be. O'Neill Wetsuits does not rely solely on the traditional elasticity and heat retention of materials (fabrics), but instead provides wetsuits that have been tested using cutting designs using anatomical cutting technology, stitching, bonding, and a unique entry system. Take this opportunity to order O'Neill Wetsuits, as once you've worn a fully custom-made pair, you'll never go back to any other wetsuit!
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