Skip to content

Blog

New items have been added to Love Surf's original apparel "California Collection"!

A new item, a coach jacket, has been added to Love Surf's popular original apparel "California Collection"! The design features the popular "LOWERS" printed on the left chest and "Affected" printed on the back. The matte black body has a subtle black print, while the matte beige body has a bold black print. The coach jackets in the "California Collection" are not made from the usual cheap nylon material, but from polyester, cotton, and weather cloth, which are carefully selected for their texture, giving them a matte body! Another special feature is that the cuffs are shirt-like rather than ribbed, making them stand out from the rest! The matte color body is subtly accentuated with glossy buttons of the same color, and the front and pocket openings feature American-style metal dot buttons (Permex type). [ap_show_item 63806] [ap_show_item 63817] By coating or laminating the backside, the breathability of the material is reduced, making it harder for warm air inside the garment to escape, improving its heat retention. The fabric is made of fluororesin, which makes it hydrophobic, so it repels water from the jacket and makes it easy to remove dirt, which is great! In fact, as you can see in the image, there are pants that can be worn as a set, either the top and bottom in the same color or different colors! These easy pants have a slightly wide silhouette and feel very nice to the touch. They are also wrinkle-resistant and durable, which is a great feature. It will soon be uploaded to the Love Surf web store, so please look forward to it! The "LUVSURF" tag that has been used since 21 SPRING is a nice accent and looks cool! The "California Collection" is one of the most highly refined and popular Love Surf apparel to date, and is selling well, receiving high support from Love Surf staff as well as heavy Love Surf users! Some sizes are likely to sell out quickly, so be sure to get yours soon!

Learn more

A video message from Mayhem to everyone in Japan!

Mayhem will be sending a video message to everyone in Japan! Shaping designer for LOST and PLACEBO surfboards, From "MAYHEM" aka "Matt Biolos" We're bringing you a video message for everyone in Japan! New models and models sold exclusively in Japan are being produced. It will be shipped to Japan soon! Please take a look at this video message from MAYHEM! 2021 Mayhem LOST & PLACEBO Surfboard Arrival Notice! from Luvsurf TV on Vimeo .

Learn more

The new release is the Quad Rear "H4" fin, which will push the performance of your surfboard to the limit!

Fins have a major impact on the performance of a surfboard. The H4, released last year and sold out due to its explosive popularity and overwhelming performance, is now back in stock along with the newly released quad rear fin and the previously sold-out tri-set! Now you can enjoy quad settings on "ROCKET-REDUX," "RAD RIPPER," and "RAD DIABLO"! The H4 combines design, a combination of two different templates, and sophisticated Swiss engineering to create a board with unprecedented speed and control. The side fins create maximum acceleration at the bottom of the fin, and their axe-shaped tip provides stability and control, while the center fin's large raked, nearly oval outline reduces water turbulence behind the fin for superior release. [ap_show_item 63722] [ap_show_item 43668] The foil template is slightly thick at the base, which works in synergy with the composite carbon material to create optimal flexibility and maximize its performance in rail-to-rail surfing. Come experience these revolutionary and most advanced fins! For "FCSⅡ" click here!

Learn more

The sold-out "LOST" goods have arrived from California!

The "LOST surfboard" style keychains, which always sell out quickly after being restocked, are back in stock. [ap_show_item 15653] It also makes a great accent for your backpack or keys and is very popular! [ap_show_item 63283] [ap_show_item 63228] [ap_show_item 51814] Caps from "LOST," "CATALYST," and "MAYHEM" are also quickly selling out! While you are still undecided, the item will be sold out, so we recommend you make your decision early! We are receiving a steady stream of full wetsuit orders. Wetsuit manufacturers are still very busy, and delivery times are longer than usual. If you want to surf in a new, soft, warm wetsuit this spring or summer, it's best to order early!

Learn more

Traction pads from the Hawaiian accessory brand "DAKINE" are now in stock!

DAKINE was founded in 1979 on the island of Maui in Hawaii, producing leash cords. They support many riders, too many to list here, including John John Florence, Carissa Moore, Jack Robinson, and Bruce Irons, and the items they release based on their feedback are of very high quality. [ap_show_item 63084] [ap_show_item 63080] [ap_show_item 42843] [ap_show_item 2921] [ap_show_item 2875] [ap_show_item 2892] "DAKINE" means "The best!" in Hawaiian! Get the best traction pads on your new board and make the most of your ride!

Learn more

Recommended for the upcoming season! STANCE SOCKS, which prioritizes socks, are available at Love Surf!

STANCE SOCKS, a California-based sock brand, has overturned the conventional wisdom of socks, which had been neglected and ignored, transforming them into one of the most exciting accessories in the world, sparking a movement of art and self-expression, and supporting renowned influencers including well-known athletes and performers. STANCE SOCKS are often eye-catching for their impactful design that you'll never forget once you've seen them, but once you try them on, you'll be hooked! We especially recommend the series made with STANCE's original material, "BUTTER BLEND." The soft and smooth fabric, as named after butter, gently envelops your feet, making the socks comfortable to wear. Of course, it's also quick-drying, antibacterial, and odor-resistant! Click here to find ``STANCE SOCKS''! SOCKS aren't the only brand that uses the premium material "BUTTER BLEND," which is incredibly soft and smooth to the touch! The "STANCE FACE MASK" that I also use along with SOCKS is the most comfortable mask I've ever used! During the COVID-19 pandemic, I have tried many different masks, but none of them satisfied me because they were difficult to breathe in, felt oppressive, or hurt the backs of my ears. However, this "STANCE FACE MASK" is by far the best mask I have ever used! Nowadays, masks are worn every day and have become part of your outfit, so you want one that has a design you like and is comfortable to wear, right? "STANCE FACE MASK" will make your luxurious wishes come true! You can find the ``STANCE FACE MASK'' >>>here! In the coming season, you'll likely be rolling up your pants or wearing walk shorts more often, so we recommend STANCE SOCKS as an accent to your outfit! These are the perfect shoes to stand out from your friends! Click here to find out more about "STANCE"!

Learn more

The second installment of the popular event, the "Go To Luvsurf Campaign Spring" has started for a limited time!

I'm sure there are many Love Surf users who have been waiting for this event! Luvsurf's first ever "Go to Luvsurf Campaign" was held for a limited time in October last year, and we are now holding the second "Go to Luvsurf Campaign Spring" to allow you to get your hands on a great deal on wetsuits for the 2021 Spring/Summer season! (The image above is from last year's ticket.) What is the event that everyone is interested in? If you spend over ¥5,000 (excluding tax) on Luvsurf original apparel between March 13th (Sat) and April 11th (Sun), you will receive a free wetsuit full order and a 20% off coupon! That's effectively 30% off! You can choose from six trusted and proven wetsuit brands that are known to all surfers, and get a fully custom-made wetsuit at a 30% discount ! "ANCHOR wetsuits" Click here for the digital catalogue! "CYBER SHIELD" Click here for the digital catalogue! "O'NEILL" Click here for the digital catalogue! "BE WET" WAVE WARRIORS Click here for the digital catalogue! "ROCK HOPPER" Click here for the digital catalogue! This is your chance to get the best deal of the season on a fully custom-made wetsuit, including a one-of-a-kind, perfect fit for you, a 2mm or 3mm jersey full suit, a Seagull, a long sleeve spring, a spring, a long john, a long jacket, and more that you'll be using right away! The conditions for participating in the "Go to Luvsurf Campaign Spring" are very simple! All you need to do is purchase Love Surf original apparel worth ¥5,000 or more (excluding tax) at Love Surf! Check out Love Surf's original apparel, which looks great not only at the beach but also in town >>>here! The surfing boom that began last year has continued, and the six brands that Love Surf carries are extremely popular, with most of them already having delivery times of over a month... If you are planning to order a wetsuit, it is best to order as early as possible! *Points will not be awarded for wetsuits purchased through the "Go to Luvsurf Campaign." *20% discount when paying by cash or bank transfer. *Credit cards and other cashless payments will receive a 15% discount.

Learn more

Here's another announcement. If you want to ride it in June, please make your reservation now! "MADE IN JAPAN QUALITY" Not only are reservations still coming in, they're actually gaining momentum!

We announced this on our "STORE BLOG" just two weeks ago, but as the weather gets warmer outside and word of mouth from users has helped, reservations for "MADE IN JAPAN QUALITY" have not only not slowed down, but are actually gaining momentum! Those who have seen or held an actual LOST "MADE IN JAPAN QUALITY" surfboard already know that it's so light and pure white that you wouldn't believe it's a polyester surfboard! Many riders participate in the world's top surf tour, the CT, and MAYHEM has created the best models based on the extensive feedback they receive from these professional riders.The seven ``MADE IN JAPAN QUALITY'' models are finished by Shinji Murohara, who has been approved by LOST Surfboards, and they are so good that many people who have used them have already made repeat purchases! "DRIVER2.0" has been highly praised by competitors all over the world. For a detailed description of the model, click here! "DRIVER2.0 STAB IN THE DARK" won No. 1 in the STAB IN THE DARK project, judged by Mick Fanning, Dane Reynolds, and Jordie Smith. For a detailed description of the model, click here! The SUB DRIVER 2.0 is a must-have board for competitors who want to enjoy high-performance surfing even in small waves. For a detailed description of the model, click here! The RAD RIPPER is a best-selling all-around model in Japan and around the world. Its incredibly fast paddle speed makes it a joy to ride, and it's incredibly easy to ride. For a detailed description of the model, click here! The hybrid board "ROCKET" caused a sensation in the surfboard scene around the world, and now, more than 10 years later, "MAYHEM" has released "ROCKET REDUX" with cutting-edge surfboard design. For a detailed description of the model, click here! The SWORD FISH was released in response to a request from Kolohe Andino for a FISH model that was longer and slimmer than the RNF-RETRO, which I love and is great to look at and ride, and that offered even better performance. For a detailed description of the model, click here! "California Twin" is a very fun and easy to handle performance fish suitable for small waves, created by "MAYHEM" and "Mark Ricards" in the same shaping room. For a detailed description of the model, click here! Some customers say they would like to see and touch the actual surfboards before purchasing, but we are receiving reservations every day at such a rate that if things continue as they are, we may not have any in stock until around the end of the year. If things continue like this, the 4-month wait for delivery in July may change as soon as next week... If you would like to ride during June, we recommend making your reservation as early as possible!

Learn more

The rare "LOST" CAP, which can only be purchased at Love Surf in Japan, has arrived in stock!

Heavy Love Surf users have probably been checking blogs and news every day, wondering if the new stock will be arriving soon! Sorry for the wait! The extremely rare "LOST" and "MAYHEM" caps, which can only be purchased at Love Surf in Japan, have arrived from San Clemente, California! [ap_show_item 63199] [ap_show_item 63228] [ap_show_item 63206] [ap_show_item 63215] [ap_show_item 63222] [ap_show_item 51814] In addition to the CAP that arrived from California this time, Love Surf has many other products that can only be purchased at Love Surf, so please check out the Love Surf physical stores and Love Surf web store! For headwear, click here!

Learn more