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Here's a look at Mayhem's new model in development!
We commissioned MAYHEM to create a new model for the extremely fast takeoff and very small waves of Shonan. Today, to get that design done, First of all, I want a takeoff performance that surpasses the Conquest. Before designing Mayhem, I actually rode the Conquest and got a feel for it. At Lost Surfboard Factory, While accompanying MAYHEM and exchanging opinions, I asked him to design the new model. Based on a plank board During the design process, it evolved considerably from Plank. Mayhem has worked carefully on the shape design. Making full use of Mayhem's MAC-PC AKU machine board design software, The master design is complete, now it's time for the master shape!
Learn morePrecebo "FLEXLITE-TURBO" Carbon Repair
Turbo carbon is beautiful, The evolved playbo "FLEXLITE-TURBO" If the carbon part is damaged, can it be repaired? We have received many questions like this. The answer is, of course, it is possible. The carbon fiber part is the strongest part of the board. In case of damage, we have the same carbon material available. Factory repair is possible. Both the red lines and the white parts can be beautifully painted and repaired. However, the FLEXLITE-TURBO is much stronger than a POLY board, so it needs to be repaired. The chances of any damage occurring are extremely low, so please feel free to purchase.
Learn moreThe FLEXLITE-TURBO has amazing flex performance!
The FLEXLITE-TURBO has amazing flex performance! The most frequently asked question from our customers recently is, The carbon-equipped "FLEXLITE-TURBO" Can you feel the flex performance? TURBO is truly amazing! Compared to the new FLEXLITE, Extension of the bottom turn, The board returns quickly at the top, You can feel the difference in your riding speed. Although not many people have ridden it yet, Nishii, who has done numerous test rides both in Japan and overseas, makes this assertion. Stay tuned for the arrival of the FLEXLITE-TURBO, which will arrive in just a few days!
Learn moreAUROLA "CHARGER" is now available in stores!
(postscript) Now on sale at the WEB★Store! http://www.luvsurf.co.jp/item_detail/itemId,1002/ You can get points and get a great deal, so please take advantage of it! AUROLA “CHARGER” Fin (TRI-FIN/1set/3 pieces) for FCS The carbon base gives it the flex of an on-fin. ◆It is almost the same size as AUROLA's best-selling model, the 4.5. This is a tri-fin set with different flex direction and mechanism. The base is made of carbon fiber. Like the roving on the onfin, The base part is completely immobile. It's lightweight and has a natural flex like an on-fin. Inside the fin is a large honeycomb foam core, The center is made of microfiber with a medium hardness. The tip is just foam core and resin for maximum flex. The CHARGER is the first AUROLA fin to have a matte finish. Although it is called a matte finish, it is not a case of skipping a step. After applying a clear coat, the matte sanding is done by hand. It has a luxurious finish. ◆Color: BLACK CARBON 1 color only ◆FCS Weight 162g (3 sheets/1 set) ◆Fin size Height/11.6cm Base Width/10.7cm Area/8892sqmm Perimeter/435 mm AUROLA “CHARGER” Fin (TRI-FIN/1set/3 pieces) for FCS Body ¥12,000 Tax included ¥12,600
Learn moreArticle about the creator of the Lost Surfboard design
MATT BIOLOS Designer/Shaper How would you characterize Mayhem as a surfboard brand? Chief designer of Mayhem-Lost Surfboards, Or, at Apple, someone like Jonathan Ive. If you ask Matt Biolos this question, The answer came back: "Performance-driven." This has two implications. The Mayhem board is characterized by its "performance-driven" design, which means that it is a product that will help anyone to improve their riding ability. For good surfers, nothing is more satisfying than a well-designed board. Matt Biolos has a lineup ranging from his signature Rocket to his RNF (Round Nose Fish), which helped spark the renaissance of smaller boards over the last decade. Mayhem Board Supporter, Carissa Moore of Honolulu It's a brand whose team boasts Mason and Coco Ho at Sunset. Also, members who are going to become world stars are using the Mayhem board. I'm dying to see what it can do. Second, the term "performance-driven" has become very popular. Its subsequent popularity continues among a fickle crowd that follows trends. The brand has been performing since its inception. It will at least be recognized as part of your brand story. Lost Surfboards, the company behind Mayhem boards, is all about making a bold statement with a rebellious attitude. Its marketing message [e.g., scruffy, controversial, or as Biolos describes it: "core, aggressive, radical"] is as consistent as anyone in the surf industry. Its edgy ads, bold graphics, and unfiltered portrayal of the Orange County surf lifestyle are Lost's trademarks. Its bloated categories sell clothes, videos, photography, and even energy drinks, but they do so with a rebellious attitude that reflects its roots in San Clemente, California, a particularly dusty part of the state. "We like to think we're on good terms with the public through good surfing and design. "I like to think there are some interesting combinations of edges," Bioros says. "It may come across as pranks or recklessness, but I think most people understand that pranks are substantiated by hard work and a quality product. I'm not a guy in all that bling, and neither are the athletes I work with." The quality of the product is undeniable thanks to the close relationships between Biolos and his team riders (especially young surfers Moore, who is ASP Women's World Tour champion Kolohe Andino of San Clemente, who is known as a surfing prodigy at just 16 years old). Biolos calls Andino "my muse," describing him as a teenager with boundless greatness and value. "The work we've done together (along with Kolohe's father, Dino) has been the most thorough, passionate, and rewarding I've ever done," says Bioros. "Dino is with me so often in my shaping room and office that people assume he works here. I've known Kolohe since he was born, and to have worked so closely with a talent like Kolohe, whose mind is as sharp as his surfing, is quite unique. His feedback influences my designs more than anyone else's." Mayhem is everywhere: in the pros' quivers, in magazines, in stores, etc. Mayhem boards are now selling themselves (on their own merits). "In the early days, Lost's branding and marketing supported the board business. I was a young shaper whose artistic skills were better than surfing, business, or shaping. Mike (Leola, Lost co-founder) and I started making the original Lost videos, and board-like things (if you can call them boards) started to take off. Our marketing hype and antics really pushed the board beyond what would have been appropriate at the time," he says. But that doesn't last, because essentially what a board tester [Biao Ross himself] needs is feedback. "Surfing in my late 30s, more than any other time in my life, played a vital role in making boards that define the Lost brand," he says. "Staying in the water and shaping for recreational surfers plays a huge role," he explains. "I rarely ride the same board more than twice in a row. I rotate through over 20 quivers at Trestles at any one time (not counting guns). I over-design my own boards and try lots of weird stuff. I'm very nerdy." His work validates a new paradigm in surfboard construction: the shaper as designer rather than the tinkerer. Today's machine-operated blanks are cut with magical contour concepts and drafts. Because of these efforts, Mayhem boards are the best. "I know this: design leaders don't ask what you want next; they show you what you think you'll want next," says Matt Biolos. This is an announcement. Wednesday, April 13th 19:30~ At the cafe space at the entrance to T's Housing, Tsujido Beach, Kanagawa Prefecture With the cooperation of Shonan surfing photographers Moriyasu Aoki and Hayato Masuda We are pleased to announce the holding of a charity slideshow to support the recovery efforts following the Great East Japan Earthquake. http://www.tsujidou.com/blog.php?e=327
Learn moreGokin's "DRIVER POLY PARALLEL-FLEX" movie!
This is Gokin's latest riding movie. The board I'm riding is a DRIVER model. The board material is POLYSTER PARALLEL-FLEX. The front side grab air, The front side grab air with both hands off is also I'm determined to be in good shape! These photos were taken in Sebastian Inlet, Florida. Gokin custom ordered the Rasta color, He is wearing an "ANCHOR" wetsuit. That's great!
Learn moreIntroducing the black edition of the ANCHOR wetsuit!
Introducing the Black Edition of the ANCHOR Wetsuit! The 2011 Spring/Summer ANCHOR wetsuit catalog is now complete. This Gold Armor 3 model has good heat retention. You can now change the color of the part below the knee pad on the right leg. The design has been changed and updated! This Hagoromo 3 model is easy to move in, You can now change the color of the part below the knee pad on the right leg. The design has been changed and updated! And for the Hagoromo 3 model, Introducing the Black Edition!!! This is because when it is all black, the panels on both shoulders Like Gold Armor 2 and 3, it has a small anchor mark. This model has improved water repellency! The printed catalogue is expected to arrive by the end of next week, We will be able to deliver them to you from around the 23rd (Saturday)!
Learn moreHere are nine consecutive photos of Kolohe's makeup!
Don't you think this photo is amazing? The posture of the rider, the angle at which the board is visible, the bottom surface, etc. I've never seen a photo like this before, Kolohe is able to perform the move beautifully from this position. Please take a look at the 15 consecutive photographs. This super shot of Kolohe was taken in the Mentawai. The model is Scorcher!
Learn more"Coco Ho" wins 6 stars! Ranked #1!
This has been featured on the blog several times. Her name is Coco Ho and she is currently 19 years old. I've surfed with him a few times and he's really good. Stylish and His surfing movements are so fast and his airs are so good that it's mesmerizing to watch. Coco Ho-chan, who rides the Mayhem Shape, Just recently, I won the 6-star event held in Australia. Currently ranked number 1! For more information on Coco's profile, please click here. http://www.aspworldtour.com/surfers/womens-profiles/coco-ho/
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