Blog
Be sure to check it out! It's a must-have for anyone who owns a "SMOOTH OPERATOR" and for anyone considering purchasing one!
Hello, I'm Kohei, a staff member. This will be a daily blog about "SMOOTH OPERATOR"! It's been a while since it was uploaded, but the other day on Arashi Murata's YouTube channel, there was a scene of professional golfer Joe Azuchi riding the PLACEBO SMOOTH OPERATOR, and it was so cool, so if you already own a SMOOTH OPERATOR, or are considering buying one, you should definitely check it out! "Of course they're professionals, so they're fast!" I can hear you saying that, but even considering it's for professionals, the SMOOTH OPERATOR has a fast paddle and a fast takeoff! Check out the stance position of professional player Joe Azuchi! Your stance is quite narrow, and both feet are positioned forward in relation to the surfboard! The "SMOOTH OPERATOR" is a long model, so by moving not only your back foot but also your front foot, you can increase your speed without pumping around or getting left behind by the waves! On the other hand, when you want to perform a solid action, you move not only your hind legs but also your front legs backward. As a result, the stance width is also wider. I know I'm repeating myself, but with longer surfboards, movement on the board is especially key! https://www.youtube.com/watch?v=oBrAEJtYB6g The riding of Joe Azuchi, a professional shortboard rider and current 3rd in the ASIA QS rankings, is stylish and very informative, so this episode will be a must-see for anyone who owns a SMOOTH OPERATOR, as well as those considering buying one. Be sure to check out "[He's Amazing] We Let Joe Ride the Popular Mid-Length Board! [Currently 3rd in Asia]"! Click here to find PLACEBO's "SMOOTH OPERATOR"! Click here to find LOST's "SMOOTH OPERATOR"!
Learn morePro Nishii's magic board! LOST "RNF-RETRO REVAMP" BLACK SHEEP BUILT MADE IN CALIFORNIA available!
Hello, I'm Kohei, a staff member. It's not just about looks! The LOST RNF-RETRO REVAMP is a great bike to ride, built in a black sheepskin and made in California. We highly recommend it! Traditional retro fish boards are no longer just a core, niche genre, but have become one of the options when choosing a surfboard. In recent years, they have become such a popular category that they are being released not only by alternative surf brands but also by a variety of other brands, and there are many different types of retro fish boards on the market, but the LOST RNF-RETRO REVAMP is different from fish board models that just run sideways, as it is also good at action. By updating from the popular "RNF-RETRO" to the "RNF-RETRO REVAMP", Wide outline! Location of the widest point! Nose shape! Rear side cut! Tail block! Rocker curve! We have made a wide range of adjustments, including the following! The San Diego Fish model "RNF-RETRO REVAMP" combines a vintage board-like, modern, sophisticated look with the performance you expect from LOST! This precious LOST "RNF-RETRO REVAMP" "BLACK SHEEP BUILT" is a highly popular material that is currently seeing a rapid increase in the number of people addicted to it! And more! MADE IN CALIFORNIA! Furthermore! The bottom is finished in a cool military-inspired khaki green airbrush color! What is "BLACK SHEEP BUILT"? A light, strong, high-speed material that flexes and rebounds with great suppleness! Made with epoxy resin + stringerless 1.5lb EPS foam + Triax carbon! Featuring an ultra-lightweight 1.5 lb (680g) EPS blank as its core and our exclusive Triax high-quality carbon fiber, it's a material designed to make for a fast, responsive and lively surfboard. Triax carbon is glass laminated with epoxy resin on the surface to provide both durability and performance. The deck rails and bottom are not wrapped around the edges, but rather around the edges, and the Triax is encased in 4oz fiberglass, giving it quick response, flexible flex underfoot and overall feel. [ap_show_item 5272] The RNF-RETRO REVAMP comes standard with 4 fin plugs, and changing the fins can significantly change the ride feel! The first fin we recommend you try is the PG SPLIT KEEL/QUAD fin. The two fins with a unique template provide excellent speed and drive, allowing you to hold on tightly even in deep waves, creating speed and flow. [ap_show_item 359304] [ap_show_item 132952] [ap_show_item 70697] For smaller waves or wave conditions where it is difficult to create a shoulder, we recommend a TWIN FIN with a wide keel base! With just the right amount of looseness and light movement, it allows for performance board-like surfing! For a model description of the "RNF-RETRO REVAMP", please click here! To purchase the ``RNF-RETRO REVAMP'' ``BLACK SHEEP BUILT'', please click here! *If you purchase from the Love Surf web store and would like to pick up your surfboard in-store, please write "Pick up in store" in the {order notes} field. *If you pay by credit card or Amazon Pay, we will refund the shipping fee later, so please feel free to shop. *If you wish to pay by bank transfer or in-store, please make the transfer or payment within 5 business days after placing your order.
Learn moreAll photochromic lenses are sold out! OZONE Eyewear's current stock is running low!
Hello, I'm Kohei, a staff member. OZONE Eyewear's photochromic lens model was so popular that it sold out. OZONE Eyewear's sunglasses are lightweight and feature high-quality CR lenses that are impact-resistant and weather-resistant, and there are only a few models left! [ap_show_item 359627] [ap_show_item 359794] [ap_show_item 353413] [ap_show_item 358788] The flagship model [LOW TIDE] of the essential sunglasses "OZONE Eyewear" is running low! [LOW TIDE] fits any face style. Many people buy multiple pairs of glasses with different lens and frame colors! [ap_show_item 357163] [ap_show_item 356716] [ap_show_item 356020] The first model supervised by professional photographer Yasushi Murata is [OTON WAVES]. The front frame can be flipped up so that the active Yasushi Murata can turn the sunglasses on and off without removing them when taking photos or videos, or entering and exiting tunnels while driving. [ap_show_item 356048] [ap_show_item 356065] [ap_show_item 356056] The second model supervised by professional photographer Yasushi Murata. This is a rock and rude model that is typical of Yasushi Murata, who values originality and is different from others. This 8mm thick FOX type is recommended not only for men but also for women! Perhaps due to the soft winter sunlight, models with lighter lens colors have been selling particularly well recently and are close to selling out. Koji Nishii, a professional surfer who is active all over the world and based in two locations, Los Angeles and Tokyo, launched OZONE Eyewear in 2024 after searching for eyewear suitable for all fields, including the ocean, mountains, and cities. Click here to find out more about OZONE Eyewear!
Learn moreI rode the extremely rare board in the world, the LOST "SMOOTH OPERATOR" DOUBLE DART!
Hello, I'm Kohei, a staff member. The mid-length lens that is currently getting the most attention in Japan is probably the "SMOOTH OPERATOR." I'm sure there are some of you who are checking out this blog who are already using it or are currently considering purchasing one, but the other day I went for a ride on the LOST ``SMOOTH OPERATOR'' DOUBLE DART! Due to the quality and popularity of the model, the "SMOOTH OPERATOR" is available in a variety of materials. The one I borrowed and rode this time was the high-end material "DOUBLE DART" from the "SMOOTH OPERATOR" series! Since this was my first time, I tried riding the MB Large, which emphasizes movement, in QUAD setting. My impressions after holding the LOST "SMOOTH OPERATOR" DOUBLE DART: First of all, it's light! 6'4" x 20.25 x 2.63 It's so light you'd never guess it weighs 36.55cl! As someone who usually rides surfboards between 5'5" and 5'8", 6'4" is still long for me, but with it being so light, I felt like it would move around without any problems even at 6'4". Also, the "DOUBLE DART" is characterized by high rebound thanks to the carbon on both sides, which converts every force the rider puts on the surfboard into speed, so I went out and rode it with anticipation to see how it would change when linked with the "SMOOTH OPERATOR"! The first thing I thought when paddling with the SMOOTH OPERATOR was how fast it was! It has a buoyancy of 36.55cl! The surfboard length is 6'4"! Naturally, the benefits of this board are obvious, but the relatively narrow width of this length means that it doesn't restrict arm movement when paddling, allowing for very smooth paddling, and the force of the paddling is easily transmitted to the surfboard, making it very fast! This is a great benefit for men and women with narrow shoulders! And as for the takeoff that everyone is curious about... It's so fast! This is probably to be expected since the paddling is fast, but the SMOOTH OPERATOR model has good balance, so it's easy to hook onto the wave, and as long as you get your position right, you can catch and ride the wave with just a few light paddles! *The image above is of professional golfer Arashi Murata. After takeoff, I was surprised at how much better it was maneuverable than I had imagined! The excellent balance of the model, which was achieved by combining various factors such as the lightweight weight of the surfboard, the exquisite width that is not too wide, the thickness that is not too thick, and the slender tail end, was once again on display, with a very light swing weight and movement that is hard to believe for a 6'4" 36.55cl surfboard, truly representative of the ``SMOOTH OPERATOR'' DOUBLE DART! *The image above is also by professional photographer Arashi Murata. https://www.youtube.com/watch?v=iI1pIbRNKi0&t=1s POLYESTER has its own merits, so preferences may differ, but for those who usually ride shortboards, the ``SMOOTH OPERATOR'' DOUBLE DART is highly recommended, as it is surprisingly light for its length and has a light swing weight! This is a model with a certain length, so the movement of the surfboard will change completely by stepping back and changing the position of your front foot, so please try out various things! For a description of the "SMOOTH OPERATOR" model, please click here! To purchase "SMOOTH OPERATOR", click here!
Learn moreThis will change the way you surf! We have the popular PLACEBO "SMOOTH OPERATOR" model!
Hello, I'm Kohei, a staff member. The unique technology "DURA-FLEX4" provides strength for long-term riding and keeps the bike in good condition without discoloration from the sun. PLACEBO's "SMOOTH OPERATOR," also known as "Smooth Oton," is now available in all sizes! It's a matter of preference, so it's hard to say which is better, but I personally feel that DURA-FLEX is a very compatible material because it has better buoyancy than POLYESTER, has better paddling and take-off performance, and is very lightweight and has high maneuverability despite being a long model. Unlike mid-length boards, which only have a quick take-off and do not move at all, the SMOOTH OPERATOR has high maneuverability, so it is also recommended for shortboarders who are hesitant to ride long surfboards. The eco-friendly EPS surfboard "DURA-FLEX4" is made by custom shaping AERO BLANKS' EPS foam, then hand-glazing it with epoxy resin, with three layers of 4+4+6oz on the deck and two layers of 4+6oz on the bottom. The half-inch carbon stringers mounted in a straight line on both sides of the surfboard give it a solid ride that will satisfy even veteran surfers who are accustomed to riding Polyester surfboards. 6'4” x 20.25” x 2.63” 36.55cl (193×51.4×6.68cm) Beginner ~ 60kg Intermediate 60~70kg Advanced 70~80kg 6'6” x 20.50” x 2.65” 38.50cl (198×52.1×6.73cm) Beginner ~ 65kg Intermediate 65~75kg Advanced 75~85kg 6'8” x 20.75” x 2.70” 40.80cl (203×52.7×6.86cm) Beginner ~70kg Intermediate 70~80kg Advanced 80~90kg [ap_show_item 349324] Like the "MAYHEM," don't miss out on the PLACEBO Surfboards "SMOOTH OPERATOR," which is sure to be a hit not only at your home spot but also on surf trips both domestically and internationally! Click here to see the "SMOOTH OPERATOR" model page! If you purchase from the Love Surf web store and would like to pick up your surfboard in-store, please write "Pick up in store" in the {order notes} field. *If you pay by credit card or Amazon Pay, we will refund the shipping fee later, so please feel free to shop. *If you wish to pay by bank transfer or in-store, please make the transfer or payment within 5 business days after placing your order.
Learn moreThe latest YouTube video for "Eli Hanneman" has dropped.
Eli Hanneman's latest YouTube video has dropped. SWELL BENDER with Eli Hanneman Eli Hanneman's latest YouTube video has been released. He debuted as a World Tour surfer in 2024, followed by the Challenger Series in 2025, and aims to qualify for the World Tour in 2026. Check out his Hawaiian-inspired surfing. He's amazing on Hawaiian waves, as expected. https://youtu.be/BixSR3OqC80?feature=shared
Learn moreWe're running low on stock! We're currently running a giveaway campaign for Luvsurf non-sale stickers!
Hello, I'm Kohei, a staff member! We are pleased to announce that we are running low on the popular "Luvsurf non-sale stickers" that we have produced for the first time in about three years! This non-sale Luvsurf sticker, printed with a Luvsurf-esque message, is a reissued design for the first time in 13 years! These stickers are designed for outdoor use and are highly durable, so feel free to stick them on your favorite places, such as your surfboard, car, or smartphone! [ap_show_item 358144] [ap_show_item 358138] [ap_show_item 358131] This Luvsurf non-sale sticker will be given as a gift to anyone who purchases Luvsurf Clothing! for example, Love Surf's classic mesh cap is a must-have, and with every purchase you'll receive one free! You will receive one free card per purchase, so if you buy two colors, you will receive two free cards! [ap_show_item 120769] [ap_show_item 120768] [ap_show_item 120766] [ap_show_item 120765] for example, The Luvsurf knit cap is made from soft, fluffy and warm fabric, making it a recommended item to have in your wardrobe for the winter season! The price is reasonable, so many people buy multiple copies! [ap_show_item 119240] [ap_show_item 119177] [ap_show_item 119327] [ap_show_item 117618] for example, The Checkers Flag features an impressive checkered flag and racing icon. The motorcycle flavor is linked to surfing, making this a popular model. [ap_show_item 352388] [ap_show_item 352423] [ap_show_item 352431] [ap_show_item 352448] No matter how many T-shirts you purchase, you can have as many as you want and you'll wear them often, and you'll receive a free Love Surf non-sale sticker! Love Surf has a wide selection of T-shirts with designs that look great not only at the beach but also in town, so be sure to check them out! If you purchase any Luvsurf clothing other than the items introduced this time, you will receive a free Luvsurf non-sale sticker, "You Work, We Surf.", for every item you purchase! For other Luvsurf clothing, click here!
Learn moreOnly two sizes left! The PLACEBO RNF-SNAPPER, a hybrid model based on the classic Round Nose Fish, is in limited supply!
Hello, I'm Kohei, a staff member. The PLACEBO "RNF-SNAPPER" is based on the legendary LOST Surfboards "Round Nose Fish," a board that is sure to be familiar to anyone with a long history of surfing. MAYHEM has tuned the PLACEBO to suit Japanese waves and Japanese people, and there are only two sizes left! Super fast takeoff performance inherited from the GOBLIN and ZEKE series! The PLACEBO "RNF-SNAPPER" is a wide, thick, and highly buoyant surfboard that takes advantage of its buoyancy to also provide nimble maneuverability! Unlike high-performance models such as the "DRIVER" series, the PLACEBO "RNF-SNAPPER" is easy to ride and makes the most of its buoyancy by riding it on the overflow, making it a fun and easy board to ride.It doesn't tire you out as easily, making it the perfect model for surfers who have lost their strength but still want to enjoy performance surfing with action! [ap_show_item 349427] PLACEBO Surfboards are strong and hard to break, and they don't yellow in the sun, so you can keep riding them in good condition for an amazingly long time. But it's the great models and ride feel that's so appealing that makes them so popular! For a model description of PLACEBO's "RNF-SNAPPER", please click here!
Learn moreNEW ARRIVAL! Introducing Mason Ho's signature fins, captivating with their unique and original style!
Hello, I'm Kohei, a staff member. First day of business in 2025! Many customers have already participated in the New Year's Garapon event and taken home a variety of prizes! Introducing the signature fins of Hawaiian surfer Mason Ho, who embodies the art of enjoying big wave surfing in his own unique style, whether the waves are flat, bad, or tricky! The Mason Ho signature fin is a fusion of various templates, taking influence from Kelly Slater's classic K-3 and Mick Fanning's signature template, with the flex, foil and tip meticulously redesigned based on extensive testing and feedback from Mason Ho. [ap_show_item 364764] This versatile Accelerator fin handles all conditions, provides stable drive through turns, and feels fast and loose at the top. The PC and AIRCORE make it even lighter and the flex a little stiffer and more responsive. It matches a wide range of conditions and can be used on everything from performance boards to hybrid models!
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