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New items from "Db" are here! Be sure to check them out!
New items from "Db" now available! Introducing a new passport case that looks stylish and is easy to use! A passport holder that can hold all your travel essentials. - Passport slot and luggage sticker storage - Split pockets for storing everything from AirTag to house keys - Comes with a hidden pocket for storing receipts and bills Quick access ticket pocket - 4 card slots The 60L roller bag that was previously sold out is now back in stock! We also have a selection of popular tote bags that can be used in business situations! This bag is 20L in size, so it can hold a lot of items you need for everyday use. Great, it even has a pocket on the outside! It's now available in Love Surf stores, so be sure to check it out. ★For Db bags, click here!
Learn moreOZONE Eyewear!! Introducing the new model [C'mon C'mon] flap-up type!!
From OZONE Eyewear, Introducing the new model [C'mon C'mon] flap-up type! ¥32,000 ¥35,200 (tax included) Gloss Black / Ocean Blue https://www.luvsurf.co.jp/product/368915/ Matte Black / Deep Green https://www.luvsurf.co.jp/product/368937/ Gray 2 Tone / Shadow Gray https://www.luvsurf.co.jp/product/368986/ Demi / Retro Amber https://www.luvsurf.co.jp/product/368953/ The "C'mon C7mon" model, supervised by professional photographer Murata Yasushi, has a function that allows the front frame to be flipped up, allowing you to wear your glasses without having to take them off. This function was designed with Murata Yasushi in mind for various usage scenarios, such as entering and exiting tunnels while driving, taking photos and videos, and wearing a helmet while riding a motorcycle, allowing you to experience comfort and convenience. ・The frame is hand-shaped, carved from plant-based acetate plates, rather than using mass-produced molds. ・Equipped with ultra-high-quality CR lenses that are highly transparent, bright, and fatigue-free. ・Asian fit, and the frame size can be adjusted. ・Handmade in Japan. ・Includes a hard case and lens cloth. ◆Front: This "flip-up" model is ideal for driving and outdoor activities. ◆Rim: The front is made of thin, high-density fabric, and the single-piece design without a rear lens makes it less heavy. ◆Hinges: Precision in the position and angle of the flip-up hinges is crucial. ◆Temples: ??? ??? ? Please check. ◆Nose pads: Metal clings are used, creating a high profile that suits Japanese people. ◆Lens: While relatively inexpensive molded lenses can suffer from distortion due to the resin's fluidity, CR-39 lenses are distortion-free and have high optical properties. They are highly transparent and block 99% of UV rays. "Ozone Eyewear is an indispensable item." Ozone Eyewear offers a quality and fit that surpasses that of well-known, expensive high-end brands, all at a reasonable price. Compare this to mass-produced eyewear with a famous brand name simply printed on it. Why didn't you notice the differences in manufacturing methods, materials, and finishes before? Our concept is to create eyewear that is timeless and indispensable, always by your side, wherever you are, without following rapidly changing fashion trends. Rather, we offer basic designs that you will never tire of, designed for lifetime use. This eyewear brand was founded in 2024 by legendary pro surfer Koji Nishii, who travels the world for surfing trips based in both Los Angeles and Tokyo, in search of eyewear that can be worn at any location, be it the ocean, the mountains, or the city. Not only does it offer an Asian fit, but the OZONE 3D FIT SYSTEM allows for fine adjustments in three dimensions, such as width, nose, and ear circumference, by gently bending the temples by hand, ensuring a perfect fit for almost any face. Koji Nishii, who never compromises, has paid careful attention to the feel and fit of the acetate frame, which is handmade in Japan. Ozone Eyewear allows you to fine-tune your own eyewear to find the perfect fit, ensuring comfortable wear for long periods of time. Ozone Eyewear is also a source of enjoyment after purchase. https://www.luvsurf.co.jp/product_cat/o3-eye-wear/ https://youtu.be/c9nkyr680es?feature=shared
Learn moreLOST's Matt "MAYHEM" Biolos has sued Lady Gaga!
LOST's Matt "MAYHEM" Biolos has sued Lady Gaga! "I started drawing this logo in 1986 when I was in high school," explains Matt Biolos of Lost Surfboards. "I originally created it for my band—ironically, that was the name. I used it on flyers, t-shirts, punk rock shows, parties, and battle of the bands in my school auditorium. I started putting it on surfboards in 1987, and I've used it as a surfboard label ever since. In 1991, Mike and I officially registered the company in the U.S. and started selling Mayhem t-shirts. It's really been my whole life. We've become synonymous with surfboard shapes, performance boards, and a full apparel line that we've sold not only here, but everywhere around the world for over 30 years." EXCLUSIVE: Matt Biolos Explains Why He's Suing Lady Gaga "We're not making money, we're protecting something sacred from being swallowed up by the capitalism of stadium tours." In one of those strange crossovers between surf culture and mainstream pop, San Clemente-based surfboard shaper Matt “Mayhem” Biolos, the man behind …Lost Surfboards, is suing Lady Gaga. Yes, that Lady Gaga. Oscar-nominated actress. Grammy-winning pop star. Fashion cyborg. And now, unexpectedly, she's the defendant in a trademark lawsuit brought by a man who's been massaging rails and cutting rocker lines for 40 years. This is the kind of story that makes you want to double-check the date to make sure it's not April 1st. But the lawsuit is real: The eight-time women's world champion and two-time Olympic gold medal-winning shaper is suing the pop star. And at the heart of the lawsuit is the word "MAYHEM." The problem? Gaga's new album is called "Mayhem," and that word appears on the T-shirts, hats, and hoodies from her merchandise line, which is already plastered across social media and e-commerce channels. The design? It bears a striking resemblance to the Mayhem arch logo that Biolos began drawing in a high school notebook in 1986. "I started drawing the logo for punk band flyers and T-shirts in high school," Bioros told Stab, "and in '87 I started putting it on surfboards. I registered the company in 1991. I've been making and selling Mayhem clothing for over 30 years. It's my life." The visual connection between Gaga's merch and surf brands is no coincidence: Mayhem's album artwork was created by EU-based creative director and graphic designer Brody Kaman, whose grunge-leaning DIY aesthetic is deeply rooted in subcultural iconography—where, incidentally, Biolos has lived for decades. Judging by the 742 accounts he follows on Instagram, there doesn't seem to be much common ground in the surfing world. What you make of that is up to you. "At first, it was just her album cover, and I thought, 'Well, it's a word. There's a guy in my insurance company named Mayhem,'" Bioros explains. "But then I started looking at T-shirts and sweatshirts and hats, and I saw 'Gaga Mayhem' written in a very familiar arch. That was a red flag." In other words, if you want to name an album Mayhem, that's fine, but once you start selling merchandise that spans the same commercial category with decades of trademark precedent, you're stepping into legal territory. "We've trademarked the name Mayhem on t-shirts, hats, sandals, sweatshirts, surfboards, skateboards, snowboards, and surf accessories," Biolos says. "It doesn't matter if it's Helvetica or Comic Sans. If it says Mayhem on a t-shirt, that's copyright infringement. The font is secondary." When Bioros' team contacted Gaga's lawyers to try to resolve the matter quietly, they were—in his words—"ignored." "They basically told us, 'You're not a big deal. We won't even acknowledge you,'" he says. Gaga is currently being represented by one of pop culture's most highly paid lawyers, Orin Snyder, who has represented Bob Dylan, Jerry Seinfeld, David Letterman, Elton John, Mariah Carey, LeBron James, Jennifer Lopez, Bruce Springsteen and Mark Zuckerberg. Any statements to the press? "It's unfortunate, but not surprising, that someone is now trying to capitalize on her success with a baseless lawsuit..." Bioros doesn't believe that. "This is just some powerful New York lawyers trying to cover their own ass," he said. "We contacted them in good faith. They ignored us. Now they're reporting us as if we're trying to make money. We're not. We're trying to protect what we've built." Matt explained that TMZ and other media outlets picked up the story after the lawsuit was publicly filed: "We filed for an injunction to stop her from making apparel and using our trademark on apparel. It's a public lawsuit. So someone dug it up. TMZ might have a team of 20-year-olds who are just looking for something." But this time, the headlines aren't going anywhere. The lawsuit is real. And Bioros isn't backing down. "In a perfect world, we'd ask them to stop," he says. "Stop making merchandise with our trademark. We're not telling her not to make music, but when she's on a 50-stop tour and selling 10,000 Mayhem T-shirts in one night... that's a problem." This isn't just about Gaga's tour merchandise, it's about what happens when a megastar takes over a brand on a massive scale. "When I left SoFi Stadium after the show, there were 30 trucks full of her merchandise lined up. $60 T-shirts with my name on them. And there were bootleggers in the parking lot selling fakes for $10. I don't want to see anything with my logo on it." Matt is no stranger to trademark battles: When the hit ABC show "Lost" tried to launch a clothing line in the early 2000s, Biolos and his partner, Mike Leola, fought back—and won. “They were more friendly, we had them make one shirt, but they had the whole thing planned and it was all taken down. "We were on the other side of this deal, too," Mayhem continues. "We jokingly bought a Miller Light beer and copied it and wrote 'Mayhem's Lost Surfboard' on it. Then we got a letter from Anheuser-Busch or somewhere saying, 'You can't do that. It's too similar to our logo. It's clearly a copyright infringement.' We said, 'Well, it was just a joke.' But they had the legal upper hand, so we stopped." So is this just a joke, or is Mayhem taking Gaga seriously? "We're a boutique brand at our core," Biolos says. "In the surfing world, Mayhem means something. If Gaga were to turn it into a fashion gimmick for a pop tour, it would dilute everything we've built. We're not going to let that happen." Matt says he's open to whatever the outcome of the legal process (including a potential settlement) may be, but that's not the end goal. "This isn't about trying to squeeze a cut out of Gaga. It's not about the money," he said. "This is about protecting the identity and authenticity of our work. Mike and I have poured 35 years into this. It's everything to us. We intend to protect it." Bioros tells us that the reason Stab in the Dark star Kolohe Andino rebranded his clothing line 2% to Steco is because of a trademark dispute with a clothing brand that goes by the same name. "This happens all the time, and it's happened on a smaller scale. You have to protect yourself. Recently some MMA guys started making T-shirts that said Mayhem Gear, and they had no idea. I'm like, 'No, no, no, no. You can't do that.' Stop it." Yes, Matt Biolos is suing Lady Gaga, in what may be one of surf's most high-profile legal battles in history, in a world where surf brands rarely transcend the realm of pop culture. Even though Gaga didn't know who Matt Biolos was before, I definitely know now. Reference translation from the following site NEWS // MAR 26, 2025 WORDS BY ETHAN DAVIS & MICHAEL CIARAMELLA READING TIME: 5 MINUTES https://stabmag.com/news/matt-biolos-explains-why-hes-suing-lady-gaga/
Learn moreO'Neill Wetsuits, which offers high-performance wetsuits developed by and approved by riders, is now offering a great deal on fully custom-made wetsuits!
Hello, I'm Kohei, a staff member. O'Neill Wetsuits is a long-established wetsuit brand that has supported an endless list of riders, including Jordy Smith, Ian Crane, Rasta Rob, Hiroto Arai, Haru Morishita, and Kana Nakashio, and is trusted by the general public, with its wetsuits only released after repeated trial and error based on feedback from tests in extremely cold regions such as Hokkaido.They have just started a great campaign where you can get 10% off your Spring/Summer season wetsuits and have them fully custom-made for free! The contents of the "New Year's Early Order Campaign" are as follows: 1. ¥10% off the wetsuit price! 2. Full order fee is free! *Applicable models are: PSYCHO ZEN ZIP PSYCHO FSCⅡ PSYCHO FUSE O'RIGINAL HYPERFREAK BAHIA It will be. O'Neill Wetsuits does not rely solely on the traditional elasticity and heat retention of materials (fabrics), but instead provides wetsuits that have been tested using cutting designs using anatomical cutting technology, stitching, bonding, and a unique entry system. Take this opportunity to order O'Neill Wetsuits, as once you've worn a fully custom-made pair, you'll never go back to any other wetsuit!
Learn moreIt's popular among fashionable older men who don't like to bother with things.
The brand will be launched in June 2024. It catches the eye of high-quality users who have the discerning eye for high-quality products. Ozone eyewear has quickly become extremely popular, and the LowTight is Ozone's flagship model. The most popular model among the Low Tide models is this clear black frame model with photochromic lenses. They sell out as soon as they arrive, but now that they're back in stock, I'd like to introduce them on this blog. Nishii and his father also wear this model on heavy rotation. This model features lenses that change color when exposed to UV rays, so they are perfect for moving around in environments where the light and dark changes frequently. This model is popular among fashionable men who don't like to bother with things because it can be worn all the time. OZONE Eyewear [LOWTIDE] Photochromic Lens https://www.luvsurf.co.jp/product/362150/ Black Clear/Emo Blue 31,800 yen x 1 31,800 yen Urgent! Would you like to work at Luvsurf? https://www.luvsurf.co.jp/367375/ Staff recruitment announcement!
Learn moreWe recommend the PLACEBO ROUND NOSE ROUND, which works great on Bali waves!
https://www.instagram.com/reel/DHYL7SsvMp4/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Hello, I'm Kohei, a staff member. The PLACEBO "ROUND NOSE ROUND" was jointly developed based on the "Round Nose Fsih" and is also a favorite of Balinese surfing guide "Durian"! https://www.instagram.com/reel/DG6XxKlTDCb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The ROUND NOSE ROUND is a model designed by MAYHEM and Pro Nishii for Japanese waves and Japanese surfers. It is a model aimed at average surfers who enjoy surfing on their days off at the beach breaks where Japanese people usually surf, but it also works well in the waves of Bali! [ap_show_item 349222] The ROUND NOSE ROUND has been developed to be the ultimate paddle machine, and is designed to allow the surfboard to move smoothly even when riding in overflow, so it performs well not only on Japanese waves but also on Bali's reef breaks! For a model description of PLACEBO's "Round Nose Round", click here!
Learn morePLACEBO will only be available for purchase at the current price for a few more days, so we recommend purchasing soon.
PLACEBO surfboards, which will be celebrating their 20th anniversary in 2025, will be changing their prices soon. There are only a few days left to purchase at the current price, so we recommend purchasing early. Durable and long-lasting, you can ride it for a long time without it getting discolored or burned by the sun! The ultra-long life surfboard PLACEBO surfboard It has a high resale value and, best of all, it's great to ride on the waves! https://www.luvsurf.co.jp/model/?model_brand=PLACEBO Please be sure to purchase the current stock board before the price change!!
Learn moreAt the third WSL event, the MEO RIP CURL PRO PORTUGAL, the LOST team came in 1st and 2nd! Of course, Yago Dora and Caroline Marks are also FUWAXERS!
Hello, I'm Kohei, a staff member. The third WSL event, MEO RIP CURL PRO PORTUGAL, was incredibly fun! Due to the time difference with Portugal, the match started in the evening Japan time, so I'm sure there were many people watching. Three out of the four finalists were from the LOST team, proving not only the skills of each rider, but also the high performance capabilities of the DRIVER3.0! And more! As far as I know! Three out of the four finalists in the third WSL event, the MEO RIP CURL PRO PORTUGAL, are FUWAXERS! The reason why competitors whose lives depend greatly on the results of contests use FU WAX is because it has excellent grip performance that cannot be replicated by other waxes! In fact, even though it is not supported by FU WAX, most CT tourers use it, which is proof of that! At the 2024 Paris Olympics, three men's gold, silver, and bronze medalists will be FUWAXERS! Women's gold medalist Caroline Marks is also a FUWAXER! For surfers who want to make their best riding, FU WAX is the way to go! Thanks to their results in Portugal, LOST Surfboards has returned to the No. 1 spot in the WSL Shapers Rankings! The next WSL event, the 4th, is the Surf City El Salvador Pro! Last year's women's final also featured Caroline Marks and Gabriela Bryan, just like Portugal, and in the men's final Yago Dora made it to the final, so it's a great fit for the LOST team! The LOST team will continue to perform well in the next race and there is no doubt they will widen their points gap even further! [ap_show_item 11799] [ap_show_item 11400] However, even if you use "FU WAX" in a season that is not suitable for the water temperature, the amazing 3D grip will be halved, so please make sure to use "FU WAX" that is appropriate for the point where you will be entering the water. If you haven't tried FU WAX yet, you should definitely give it a try - you'll understand once you try it! You'll immediately notice that the grip is incomparable to other waxes, and it will change the way you surf!
Learn more"Notice" PLACEBO surfboard prices will be revised.
Hello, I'm Kohei, a staff member. We have good news and sad news for you all. First of all, as stated in the blog title, it has been decided to revise the prices of PLACEBO Surfboards. We have managed to hold back on price increases through our corporate efforts, but due to the impact of rising raw material prices and other factors, we are now forced to revise our prices... The official date for the price increase has not yet been decided, but the price increase could begin at any time. If you are considering a new board, we recommend you buy one as soon as possible! The good news is! We are pleased to announce that the previously sold-out PLACEBO Surfboards 5'4" RNF-SNAPPER and 5'8" RAD DIABLO2.0 are back in stock! [ap_show_item 349457] [ap_show_item 349427] These two popular models and sizes will continue to be sold in 2025, but... Of course, the price has been revised! Don't miss your last chance to purchase at 2024 prices! Check out all the PLACEBO Surfboards models here!
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